Cherub Photographers' Presentation 30th March Sidcup

Hinweis der Redaktion

1. GREAT TO BE OPENING YOUR EVENT THANKS FOR NICK BAYLEY AND THANKS TO RAY YOU KNOW HOW SOME PEPL STRUGGLE TO DESRCIB…… WELL I OFFER A S0LUTION…. I’M GOING TO SHOW YOU A TECHNIQUE AND I DON’T JUST MEAN VERBAL COMMUNICATION…. YOU MIGHT B WONDERING WHY I DO THESE EVENTS FOR FREE = EASIEST WAY TO SELL ANYTHING IS TO LET THEM TRY IT FIRST
2. WHO USES SLIDESHARE? GIVE ME YOUR BUSINESS CARD IF YOU WANT ME TO EMAIL ……
3. MY BOOK WHO FEELS THEY HAVE A USP FOR THEIR BUSINESS?
4. ONE QUESTION TO ASK YOURSELF IS THIS
5. BUT MY FAVOURITE
6. RAY NEXT
7. ASK
8. WHO HAS A THOUGHT THROUGH AND INTENTIONAL REFERRAL SYSTEM IN PLACE?
9. AS THE LEAD COVER SLIDE SAID, ‘MAKE YOUR CLIENTS AN OFFER THEY CAN’T REFUSE’ I’M GOING SHARE WITH YOU A LIST OF 11 ESSENTIALS I FEEL ‘EVERY’ BUSINESS PROPOSITION SHOULD HAVE…IF AT ALL POSSIBLE BECAUSE TGHEY’RE ALL PROVEN TO MAKE YOUR OFFER STRONGER
10. YOU HAVE GOT TO HAVE SOMETHING TO SAY NOT JUST ANYTHING BUT SOMETHING OF VALUE YOU ONLY GET THIS IF YOU STOP AND LOOK AT YOUR BUSINESS FROM THE OUTSIDE JUST CALL NORMAL
11. MEMORY HOOK
12. 7 USP MINDSETS
13. I HAVE 65 REASONS. IF YOU WANT A COPY OF THAT REPORT/LIST…
14. YOU CLINT HAVE A CHOICE AND THIS COULD BE WHAT THEY SEE THEY WILL ULTIMATELY DECIDCE IF YOU’RE SUCCESSFUL OR NOT
15. There’s now something different about Mr. Penguin, he has a USP
16. ASK
17. EVERYONE DOES IT BUT HOW DOES IT HELP THE BUYER? DRILL YOU’RE NOT ACTUALLY BUYING A DRILL ARE YOU? YOU’RE BUYING THE HOLES IT MAKES ROOM EXAMPLES LIGHT BULBS. PROJECTOR, LAPTOP SO WHAT ARE YOUR CLIENTS ACTUALLY BUYING? THINK ABOUT IT, IT’S WHAT TODAY’S ALL ABOUT
18. *ASK*
19. TRY TO TALK TO PROSEPCTS AS YOU’RE THE SOLUTION TO THEIR PROBLEMS TRUSTED PROFESSIONAL ADVISOR IT’S GOT ABSOLUTELY NOTHING TO DO WITH WHAT YOU DO....IT’S WHAT SOUTION YOU’RE PROVIDING TO SOLVE A PROBLEM
20. GOOD SERVICE? WHAT THE HELL DOES THAT MEAN? GOOD SERVICE IS WHAT IS EXPECTED. ‘GREAT’ SERVICE IS WHEN YOU PERSONALISE IT – SO ASK YOURSELF…”WHAT MATTERS TO PEOPLE i.e. YOUR PROPSEPCTS AND CLIENTS? “I’M SO PASSIONATE….” MY FIRST FLYER JOHN WEST SALMON VIDEO UP NEXT - THIS IS AN EXAMPLE OF HOW TO GET TALKED ABOUT.
21. TO SUMMARISE MY PROOF OF WHY A USP IS CRITICAL TO YOUR BUSINESS LONGEVITY
22. And HAVING something to say requires a USP...unless you’re Jimmy Carr
23. Page 21 I’ve given 20 ways to follow-up
24. A USP IS VITAL BECAUSE OF WHAT IT GIVES YOUR SALES EFFORT.
25. FINAL MINDSET NOTE IS RARITY VALUE
26. THE DEGREE TO HOW RARE YOUR PRODUCT OR SERVICE IS = HOW HIGH YOU CAN GO WITH YOUR PRICE
27. First EVER edition from 1963 12c to $40,000
28. THIS IS THE EASIEST WAY TO CREATE YOUR USP TODAY, HERE AND NOW IS THE ONLY USP BASED MARKETING WORKSHOP IN THE UK BNI - THE ONLY WEEKLY BUSINESS NETWORKING GROUP IN LYMINGTON
29. REMEMBER YOU CHOSEN PRODUCT OR SERVICE DON’T GO ONTO THE NEXT QUESTION, TRY TO EXRACT ALL YOU CAN FROM THE CURRENT QUESTION
30. WHO KNOWS WHO THEIR ITC CLIENT IS?
31. THERE’S ANOTHER 5 QUESTIONS I’LL GIVE YOU ONE MORE...WHY SHOULD PEOPLE LOOK FORWARD TO DOING BUSINESS WITH YOU?
32. SO, YOU’VE GOT YOUR UTTERLY SEDUCTIVE PROPOSAL, NOW WHAT?
33. BEFORE I TALK A LITTLE ABOUT DIRECT MAIL YOU’D DO WELL TO CONSIDER WHAT CAN YOU AFFORD TO SPEND TO CATCH A NEW CLIENT? – A LOT MORE THAN YOU THINK PROBABLY
34. POINT 2 WAS GRAB ATTENTION
35. GRAB THEIR ATTENTION
36. 3. HOLD THEIR ATTENTION FLAT MAIL IS EXPECTED AND DULL. LUMPY MAIL IS INTRIGUING WHAT CAN YOU PUT INSIDE?
37. 4 OFFER VALUE 5 OFFER UNIQUE VALUE IF YOU WANT TO RAISE YOUR PRICES 6 RISK FREE 7 EVALUATION PERIOD 8. EASY TO BUY 9. SCARCITY 10 TESTIMONIALS
38. FOLLOW UP - SECOND LETTER PHONE CALL IS POSSIBLE
39. IF YOU ONLY TAKE ONE THING FROM ME TODAY….
40. ISN’T THAT TOUCHING IN ITSELF? REMEMBER - It’s your responsibility to make it EASY.... IT’S YOUR RESPONSBILITY TO BE DUDU SO NEXT TIME WE MEET I’LL BE SERIOUSLY DISAPPOINTED IF I SEE ANTY BORING BUSINESS CARDS