ThinkSearch Blogging Workshop template

Tim Aldiss
Tim AldissConsultant/Director at ThinkSearch um FatSand Films
How to blog,[object Object],a workshop,[object Object],Tuesday, February 8, 2011,[object Object]
What we’re going to cover,[object Object],2,[object Object],[object Object]
The blogging work flow
Some useful formats for blog posts
Useful and Unique Content
Post Length
Granular (One Topic) Posts
Using Titles Effectively on Blogs
Scannable Content
Basic HTML Tags
Useful tools to aid blogging
Recommended reading,[object Object]
[object Object]
The whole point of blogging is to start or participate in a conversation
In cyberspace, nothing ever really gets deletedRemember,[object Object],4,[object Object],[object Object]
The whole point of blogging is to start or participate in a conversation
In cyberspace, nothing ever really gets deleted,[object Object]
[object Object]
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ThinkSearch Blogging Workshop template

  • 1.
  • 2.
  • 4. Some useful formats for blog posts
  • 11. Useful tools to aid blogging
  • 12.
  • 13.
  • 14. The whole point of blogging is to start or participate in a conversation
  • 15.
  • 16. The whole point of blogging is to start or participate in a conversation
  • 17.
  • 18.
  • 21.
  • 24.
  • 27.
  • 28. Top fives, top tens, top anything
  • 32.
  • 39. News
  • 43.
  • 44. SEO
  • 47.
  • 49. SEO
  • 50. Posts
  • 53. SEO
  • 54.
  • 63.
  • 65. Headings and Sub Headings
  • 68.
  • 69. <h1>An important heading</h1>
  • 70. - <h2>A slightly less important heading</h2>
  • 71.
  • 76.
  • 77. Seth Godin: how to get traffic for your blog Seth's full post contains 50 tips on blogging
  • 78. WordpressTutur: how to blog like Om Malik Raj's full post contains further points, and expands on each.
  • 79.
  • 80.
  • 81. Copyright – This point is so important that it deserves it’s own post (perhaps someone would like to write one and I’ll link to you). But keeping it brief I’ll say this – acknowledge your sources, use quotation marks when you’re writing something that is not your own words, link to those who inspire your ideas or whom you quote and if want to publish something that is longer than a few paragraphs ask for permission first. Use your manners and you’ll also probably be within the law (my lawyer friends will kill me for that one – but in most cases I’ve found it to be true). A little more on this topic at The Etiquette of Linking.
  • 82. Names are Important – 42% of SE searches are for product, brand and or company names. If you want to be found by people using search engines you might want to consider your use of names as keywords!
  • 83. Quality AND Quantity – Quality of posts is so important – I don’t know any reputable blogger who wouldn’t agree with that, but a little written about tip that I’m also a believer is that most successful blogs also have large quantities of content. I’m not arguing for loads of meaningless and unhelpful posts, but one area to consider in taking your blog to the next level can be how to generate larger quantities of posts on your blog.
  • 84. Relevancy – I was speaking with one blogger last week who told me that his strategy for keeping his blog frequently updated was to put a full day each week into writing content for his blog where he’d write 10 to 15 posts all at once. Then he’d set his posts to go off throughout the week – two per day. This is a good strategy on some levels as it does help keep your blog ticking over – but the problem this blogger runs into is that his blog is a news related blog and that writing 7 days in advance means the posts are a week out of date by the time they appear. Frequent posting is one thing – relevant and fresh content is another. If your strategy is to use advance posts it might be worth starting a blog in a non time specific niche and genre.
  • 85. Time Specific and Evergreen Posts – Related to this last point is that some posts are more ‘time specific’ than others. Some posts are out of date within a day or two of writing them (and as a result won’t ever be looked at much) whereas other posts are more ‘evergreen’ in nature (ie they will be as useful to your readers today as they will be in a year’s time). It’s worth pondering this topic and deciding what type of posts you’re going to concentrate upon. I’ve written on this further at Evergreen versus Time Related Posts and in a mini series on Increasing the Longevity of Key Posts.
  • 86. Establish Boundaries – One of my first ever posts was on the topic of setting boundaries for your blogging. This is both for your own sake (personal safety etc) but also for that of your readers (in that boundaries can cover what is and isn’t acceptable for your readers to contribute to discussions etc and that it’s good for them to know what to expect on your blog in terms of topic).
  • 87. Mix up your Sources – A problem that I’ve seen some bloggers struggling with recently (and fall into the trap of myself from time to time – especially when tired or in a rush) is to get into a rut in terms of the other blogs and news sources that are used behind stories. While it will be natural to be linking repeatedly to blogs in your own field it can get to the point where every post you post links to the one place. While the blogger you’re linking to probably doesn’t mind, your readers could well get to the point where they just read the other blog rather than yours. Mix it up.
  • 88. Using Story, imagination, emotion – I’m not going to say much in this one except to get your hands on a copy of a book called Lovemarks (aff link) which, among other things, talks about how sensuality, mystery and emotion are being used more and more in marketing. I think there are some great hints in this for bloggers.