What are the different types of Facebook campaigns for businesses?

1. Facebook Advertising
This presentation will go through Facebook marketing campaigns that
Tick Square offer to businesses

2. What Is A Facebook Page?
• A Facebook page is like personal profile page but for a business
profile.
• People can ‘Like’ pages so that they receive posts by the business in
their personal feeds.
• A page can have similar information to the website such as about,
contact details and a call to action button.
• See the next slide for an example of a Facebook page and the
important elements that make up the page
Tick Squared Ltd - Facebook & Google Advertising

3. Tick Squared Ltd - Facebook & Google Advertising
Cover Photo
Profile Picture
Posts
Call To Action

4. What Are Facebook Posts?
• Posts or content of a post can be anything from text, photo, video
or a link to another website/article
• The key to Facebook marketing is having content that people
want to see, like and share. This is how your brand and
following will grow
• Every now and then you share your products or services so that
people will buy from you
• The more people share and like your posts, the more Facebook will
publish it to other users
Tick Squared Ltd - Facebook & Google Advertising

5. Facebook Ads
• Facebook ads is simply paying Facebook to show posts in front a
wider audience of your choice. A driving school for example, might
only want their posts seen by 17-25 year olds in Manchester. There
is no point someone in London sees a post if the driving school is in
Manchester.
• Facebook makes it possible to target the right audience and narrow
it down so that you get the right people seeing your ads.
• Facebook ads look just like normal posts but say ‘sponsored ads’ on
the top left hand corner or they appear on the sides
Tick Squared Ltd - Facebook & Google Advertising

6. Tick Squared Ltd - Facebook & Google Advertising
Advert on the right
column
Advert in the
newsfeed

7. Different types of campaigns
• Tick Square offers three types of campaigns for clients;
1. Adverts that promote the business page
2. Adverts that promote individual posts
3. Content marketing
Tick Squared Ltd - Facebook & Google Advertising

8. Business Page Advertising
What is a business page promotion campaign?
Tick Squared Ltd - Facebook & Google Advertising

9. Page Promotion
• A page promotion is advertising a page in front of thousands of
people that fit the demographics of a business
• If people are interested in the page they can like it and start
following it
• Tick Square can promote a page if front of 10,000 people, over the
course of a month for only £59
• This is a popular way of increasing page likes
Tick Squared Ltd - Facebook & Google Advertising

10. Adverts for Individual Posts
What is a post promotion campaign?
Tick Squared Ltd - Facebook & Google Advertising

11. Post Promotion
• Sometimes businesses want to promote a single event such as a
special offer, competition or make an announcement.
• To do this they create a normal post with the relevant content and
then pay Facebook to boost the post in front of the relevant crowd.
• Again, Tick Square can promote a post if front of 10,000 people,
over the course of a month for only £59
Tick Squared Ltd - Facebook & Google Advertising

12. Content Marketing
Content marketing for business pages
Tick Squared Ltd - Facebook & Google Advertising

13. Content Marketing
• “Content marketing … is focused on creating and distributing
valuable, relevant, and consistent content to attract and retain a
clearly-defined audience — and, ultimately, to drive profitable
customer action.” Content Marketing Institute
• As mentioned earlier posts can be anything from text, photo, video
or a link to another website/article
Tick Squared Ltd - Facebook & Google Advertising

14. How Often Should A Company Post?
• A company should post at least once a day. 2 is better and 3 is the
best and most effective. Anything more is seen as ‘too much’
• There are certain times of the day that are most effective for
business to post
Tick Squared Ltd - Facebook & Google Advertising

15. What are the ‘rules’ of posting?
• Posts should be consistent in timing
• Should be relevant to target audience and industry i.e. posts should
not just be about the business and it’s products/services
• People will follow pages if the content is engaging, fun, informative
and worth sharing with others
• Posts should be in different formats; images, videos and text
• Include stuff like memes, good articles from other websites, quotes,
products and services
• Remember: If you won’t share something with your grandma,
the business shouldn’t be sharing it on Facebook
Tick Squared Ltd - Facebook & Google Advertising

16. Tick Square Content Marketing
• Tick Square offers content marketing to new & existing customers.
• From as little as £59 per month Tick Square will post 1 post a day
for the whole month (excluding weekends)
• Tick Square only posts stuff that is relevant and proven to be
engaging
Tick Squared Ltd - Facebook & Google Advertising

17. Summary
• Facebook marketing includes three campaigns;
1. Page promotion
2. Post promotion
3. Content Marketing
www.ticksquare.co.uk | 0161 327 2765
Tick Squared Ltd - Facebook & Google Advertising