Fernando Herboso Pre- Listing and Video Presentation | Maxus Realty Group MD, DC and VA
Trust Fernando Herboso & Associates To Get It Right! A Fresh Approach To Selling : Are you looking to sell your home? Do not know how to do it right? Just sit back, enjoy the benefits, and let us do all the hard work! In this highly competitive real estate world, finding good buyers for your home is not as easy as it may sound. You need expert advice and someone compatible to handle all the related aspects. When one wants to move on “SOLD” is the only word that matters. Big, complicated real estate markets like in Maryland, DC & Virginia requires aggressive and fast selling tactics that ensure profitable returns. Over the years, Fernando Herboso Broker /Owner of Herboso & Associates | Maxus Realty Group has been helping homeowners with profitable and hassle free home selling services that give positive results! Here is how we do it right. Killer Presentation Every property is unique and consists of certain strong points that require prominence to get those brownie points during a sale. Fernando Herboso & Associates understand this very well. Our preparations for successful presentation include our emphasis on de-cluttering, needed electrical repairs, staging, instant landscaping, garden maintenance, needed plumbing repairs, mood lighting, carpentry repair, painting and cleaning, and interior decorations strategic placement. Effective Pricing In keeping with the property pricing in your area, we deal with proper valuation. Our experience says that ideal pricing should make your house appear a worthwhile buy without putting off prospects because it seems too expensive. Effective price tags generate interest and allow you to make the maximum profits through successful real estate deals. Successful Promotions Appropriate advertising is the key to exposure and helping buyers know that your property is available. We are never the ones deny the power of media but look for effective ways to harness its powers in the best interest of our clients. From print media to online advertising every avenue is explored for getting results. Our property promotion portrays your home as the prize catch of the season and this attracts attention from appropriate corners. Our Wide Network Our expansive network of agents helps to spread the word out regarding your property and creates the buzzword that hastens selling. Letting your home sit for long times can stall the process therefore we believe in quick closures without compromising on the property value. Our vast reach and relationships with other agencies and buyer database come in handy for such scenarios. Vast experience Experience wins over flashiness any day and we believe in this thoroughly. Our years of hands on experience in property selling gives us an edge over our competitors and allow us to make profitable deals in less time. We determine the Unique Selling Points of your house and use it to best advantage.
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Fernando Herboso Pre- Listing and Video Presentation | Maxus Realty Group MD, DC and VA
- 1. This template courtesy of BreakthroughBroker.com
- 2. Today’s Goal • Get to know you better • Answer all your questions • Ask you important information • Determine if we are a match and I am the agent for you 2 | www.reallynicehomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 3. About me personally • Location (e.g., “Clarksburg MD) • Married to (my old neighbor) • 4 children, (Eric, Lexy, Natalia, Alejandro) • Father, Leadership, Business Soccer Enthusiast, Cars, Real Estate Investing Motivational Speaker 3 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 4. About me professionally Licensed in Alabama 1990 2000 5 Owned a 30 Top Washington unit apt. 1% Post Owned & Founded a Short Appearances Plus Sales new Keller William 2 14 Agent TV Interviews Office In MD Investment Move 1 Frederick MD 30-40 Properties Company National NPR Monthly Listings 2005 Radio Interview 3 Average to Florida Authored 7 businesses 2001 How To eBooks Received my Managing Broker Level of License in 1999 4 | www.ReallyNiceHomes.com Moved to Maryland in 2003 Founded Coaching Program For Realtors Recognized as Top 3% Listing Agent in Maryland during second year 2014 Founded Herboso & Associates LLC Maxus Realty Group Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 5. Tell me about your house • What drew you to this home when you bought it? • What is your favorite feature of this house? • What do you like about your neighborhood? • What are some nearby amenities, such as restaurants or shopping? • What don’t you like about it? 5 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 6. Important Questions • Why are you moving? THIS INFORMATION WILL HELP ME DETERMINE THE BEST COURSE OF ACTION AS WE GO THROUGH THE PROCESS OF SELLING YOUR HOME. • How soon do you need to move? • Is price or timing more important? • What are you looking for from your agent? • Do you anticipate major challenges in selling your home? • What will you do if your home doesn’t sell? 6 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 7. My Signature Approach My Unique Selling Proposition: “Where honesty and preparation surpass expectations” A fair approach that will build a long term foundation of trust & care . . .ultimately developing a long term friendship of servitude. 7 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 8. My Signature Approach • I believe in an upfront no-nonsense approach to selling real estate INTERESTING FACT: OUT OF 670 VIDEOS I HAVE ONE YOUTUBE VIDEO THAT HAS BEEN WATCHED OVER 654,985 TIMES!!!! • I will tell you if either I or my company is not the best fit for your situation • I will be honest about the pricing of your property 8 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 9. Why I’m Different Unique Selling Proposition 9 | www.ReallyNiceHomes.com Unique Skills, Interests, And Personal Background Ongoing Training, Preparation, Results, Awards, and Achievements Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 10. Testimonials What My Clients Say About Me: These are my favorites because of the history behind it. . “Fernando, I'm convinced - you are on a Mission from God! Keep up the extraordinary work you are doing here on earth. People need you! In the Real Estate community all over the United States, INTERESTING FACT: We rank #1 on Google under the search term “Nice Homes” in the whole world!!! you are King and deeply respected. – Patricia Feager Keller Williams “In one sentence, you are second to none!" Greg "Your Freaked Out Client Thank you! Please see videos and a collection of testimonials in our website www.reallynicehomes.com/about/ 10 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 11. What Does Realtor® Mean? • Only Real Estate Agents who are members of the National Association of Realtors® can use this term. • Realtors subscribe to a higher code of ethics. • Realtors are required to have additional education. • I’m a member of the Local, State, and National Association. 11 www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 12. About My Organization We service Maryland, DC and Virginia We were established 2003 We are locally owned and have roots in Montgomery, PG and Frederick Counties 12 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 13. The Price Derivative Every property will sell and has the potential to sell quickly, and the price is the No. 1 factor controlling this outcome. 13 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 14. The Price Derivative I’m going to ask you to imagine… this is no longer your home. You have actually jumped forward in time and you now live in the home and the neighborhood where you plan on moving to next? 14 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 15. About My CMA • Comparables include sales from all real estate agents and companies • I check public records in addition to MLS • The best measure of value is sold listings • Active listings demonstrate supply and competition • Withdrawn/expired listings usually demonstrate an overpriced listing. 15 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 16. Marketing Your Property • What’s Most Important • Marketing Methodology • The Digital Age This template courtesy of BreakthroughBroker.com
- 17. Marketing Your Property Much of my marketing starts today, when we agree on a price for your home. The best marketing in the world will never sell an overpriced home. 17 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 18. Fact vs. Fiction • When it comes to online marketing, many agents will try to convince you they have the “secret sauce.” • The fact is, every agent’s listing is syndicated out by the MLS to hundreds, if not thousands, of web sites. • The fact is, if a buyer is house shopping online and your home matches their criteria, it would be almost impossible for them not to find your home. 18 | www.ReallyNiceHomes.com INTERESTING FACT: We rank #1 on Google Videos under the search term “Homes For Sale in Maryland” we have 8 out 10 spots!!! Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 19. Marketing • My brand has the following unique online marketing methods: – Brand website – Brand Advertising • I offer the following unique marketing methods: – – – – – – – Virtual Tours Professional Photos Yard Signs 1-800 Call Capture Flyers Social Media Craigslist 19 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 20. Getting Started Getting started is easy. Once we have agreed on a price and I have answered all of your questions, we have a little paperwork to complete. Then I can have your home on the market in as little as 48 hours. 20 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 21. Thank you! Selling your home is a big deal and I take the task very seriously. The fact that you have considered me to help you accomplish this means the world to me! 21 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com
- 22. Contact Information • • • • Cell 240.426.5754 (preferred) Office 301.246.0001 Fax 888.913.3535 Email: Fernando@ReallyNiceHomes.com NOTE: I always check my email and text messages. I almost never answer the phone while showing clients homes but will check messages frequently. 22 | www.ReallyNiceHomes.com Fernando Herboso Fernando Herboso This template courtesy of BreakthroughBroker.com