Social Media Webinar: Facebook

Social Media Webinar - Facebook! social@sendoutcards.com!
Social Media Webinar!
Social Media Webinar! social@sendoutcards.com!
Hosted by: !
Vanessa Hunter, Vice President of Marketing!
"Casey Eberhart, Social Media Guru!
"Tiffany Lieu, Social Media Coordinator!

Webinar Contents!
‣  Overview
‣  Proﬁle
‣  Groups & Pages
‣  Ads
‣  For Your Business
‣  Takeaways!

600 million people can’t be wrong.
Facebook is the number one social network in the world, with nearly
600 million people using the service and a growth of nearly one
million users per day. Facebook features three entities: individual
proﬁles, groups, and pages. !
Why FB?!
Best Uses!
PROFILES! PAGES!

PROFILES
A Facebook profile is how someone signs up for the service,
identifies himself or herself, and interacts with others.!Purpose!
!
-  A well put together personal profile is
actually a great way to network!!
-  Great way to engage with those you
already know. !
-  Personable way to connect with new
people. !
Build your SendOutCards business
with your personal profile!

GROUPS
Groups can be started and joined by any individual around any topic of interest.
While some groups are official in nature (e.g. “Official SendOutCard Group), many
groups are more unofficial and more for personal interests, specified topics, friends,
or support groups etc. !
Purpose!
-  Great way to engage with your
personal downline and/or upline
teams.!
-  Utilize groups for particular topics
of interest to you. !
-  Join and recruit your team
members to join the SendOutCards
Official Group collaborate on ideas
and engage with other leaders! !
Utilize Groups!
To create a group you go to
facebook.com/groups/create.php!

GROUPS!
-  Post an introduction on the Group’s Wall stating your interest!
in the group. If you’re looking to network, say so. The key here is !
to make this a simple introduction so the group knows who you !
are – not an advertisement for yourself or services, which may !
come across as spam.!
-  Add links to interesting events, pieces of news or blog posts !
relevant to SendOutCards. Anybody who reads them will know!
you posted them, which will add to your professional branding efforts.!
-  Go to the discussion board and comment on a few topics; don’t be
generic. Find a discussion where you could truly add value and help
some fellow members with their questions or contribute to some
discussions with your thoughts.!
-  Post a topic for discussion. Ask a question or propose a thought-
provoking topic of discussion and share your thoughts — the object
is to engage your fellow group members. Check back on this
discussion often so you can participate and remain an active part of
it.!
Participating in the Official SOC Group!

PAGES
Fan Pages are intended to be the
official representation and voice of
companies, nonprofits, brands,
governments, celebrities, and other
public figures. !
Purpose!
•  The official SendOutCards page is meant
to serve this purpose. And is a great place
to find content to share on your own
profiles, groups, and pages. !
•  However, if you decide to create a “fan
page” be ready to put the time into
growing your audience. A single fan
doesn’t make a fan page very valuable. !
•  Your fan page must not include
“SendOutCards” in the name, title or link. !
Should I create a “Fan Page”? !
To create a fan page, one simply has to go to facebook.com/pages/create.php and create a new page.!

GROUPS vs. PAGES  
How to know which to use!
Personal
vs
Corporate!
Facebook Groups are set up for more personal interaction. Groups are also
directly connected to the people who administer them, meaning that
activities that go on there could reﬂect on you personally. One key
difference is that Pages are indexed by external search engines such as
Google, just like a public proﬁle while Groups are not.!
User
Control!
Groups offer far more control over who gets to participate. Permission
settings make it possible for group admins to restrict access to a group, so
that new members have to be approved. Access to a Page, however, can
only be restricted by certain ages and locations. Again, this makes groups
more like a private club.!
Applications! Pages can host applications, so a Page can essentially be more
personalized and show more content. Groups can’t do this.!

Moderation!
Neither Groups nor Pages have great moderation features. They can both
be a little granular as to how things get posted, who can post, and what
kind of media can be posted, but that’s about it. If someone posts spam on
your Group or your Page, you have to remove it manually, and you can also
remove specific members.!
Ability to
create events!
Both Groups and Pages allow you to create related Events, which show up
under the users' Request (and later in the upcoming events page on the
sidebar of their dashboard if they've RSVPed). Neither have any added
functionality beyond the generally available Facebook Events application.!
Advertise!
Ads can be purchased to promote either Groups or Pages, but Pages
can benefit from social ads that publicize the fan connection between
a Page and a specific user.!

GROUPS are great for…!
Organizing on a personal level and !
smaller scale interaction around a cause!
PAGES are better for…!
Brands, businesses, bands, movies, or celebrities
who want to interact with their fans or customers
without having them connected to a personal
account, and have a need to exceed Facebook's
5,000 friend cap.!
BOTTOM LINE!

ADVERTISING – Target Marketing!
TARGET MARKETING!

ADVERTISING – Sponsored Stories!

FOR YOUR BUSINESS
Grow awareness and the
number of people who like
SendOutCards, both on your
page and the corporate page. !
!!
Remember that you need a
social media presence.
After all, 91% of marketers
have noted that social
media has generated web
trafﬁc for their products/
business. !

CREATE LISTS: Business Networking
If you’re like most people, your personal and professional lives have already blended. Start by splitting
the two on Facebook. Once split, you can continue to reap the social benefits of Facebook with your
friends and family while simultaneously connecting with your professional colleagues.!
- Go to your friends list by clicking on the Friends tab
-> All Friends at the top of your Facebook page.!
!
- Click the "Create a New List" button and create one
called Professional.!
!
- You can now go through your entire friend list and
add all of your professional contacts into this new
and separate business list.!
!
- Once you’re done, navigate to your profile privacy
settings by clicking on the Settings link in the top
right corner of your Facebook; then click on privacy;
then click on profile.!
!
HOW TO CREATE A LIST?!

LIST PRIVACY SETTINGS
HOW TO CREATE A LIST?!
New !
posts!
Existing
posts!
Select
“speciﬁc
people or
lists”!
Choose !
your list!

FIND GROUPS for NETWORKING
There are groups on Facebook representing just about every
topic under the sun. To ﬁnd the right group for your
professional aspiration, think of topics that will motivate you,
allow you to connect with others of professional interest, and
will allow you to gain insight into your industry/skill set – groups
around these topics are the ones where you'll ﬁnd
professionals you can network with.!
TIP!
!
There are millions of groups
on Facebook, so how many
should you join and which
ones? Joining too many might
prove to be unmanageable,
so it’s a good idea to only
join the ones that you can
actually see yourself
participating in.!

TIPS !
- If you have friends whose
professional advancements you
respect, go to their profile page
and see what groups they are in
under the “info” tab. !
!
- Conduct an Internet search for
”Popular Facebook Groups"
coupled with some of the
keywords that interest you. You’ll
often uncover blog posts, articles
and people tweeting about a
variety of groups, some of which
may interest you.!
!
- Once you find a group that
interests you, it's a good idea to
evaluate whether or not it will be a
good fit before joining and pouring
too much time into it.!
Use the graph
search and type!
in a keyword. !
Then, click on!
“see more results” !
Narrow !
the search !
down to!
Groups.!
FIND GROUPS for NETWORKING

WHAT TO POST
Don’t spam your Facebook or social network with the same posts
over and over. Include a variety of posts. Here are some ideas: !
!
1. Conversations starters. !
Questions are the key to your status updates. If you post something
like, ”Ready to start another great day of getting paid to be nice to
people!," tack on one extra piece at the end: a question. It can be
generic or speciﬁc to your business. For example; “Ready to start
another great day of getting paid to be nice to people… what you
are doing today?”!
!
Fill in the blank posts are another easy conversation starter and !
one that gets great response. Again, this can be industry speciﬁc !
or general; however, if you go with something general, be sure it!
still targets your primary fan base. !
!
TIP!
Ask questions and engage
people in conversation!!

WHAT TO POST
2. Photos!
Digital everything gives us endless possibilities for posting photos on
Facebook. While you do want sharp, professional grade images on
your website, your Facebook page is a different story. Share photos
of your teams in action. Show sample photos of your work if it applies
to SendOutCards.!
!
3. External Content!
Articles and blog posts from other resources are easy to find and you
are reading them for your own benefit already; continue to do so but
share the wealth knowledge. Post a link to articles you find most
interesting or more specifically pertain to your customers.!
!
TIP!
Utilize the cover photos and
social cards available to you in
the SendOutCards Page
albums. This a great way to use
beautiful ads on your existing
profile and page. !

Get engaged on Facebook!!DO!
TAKEAWAYS – Do’s
Search to find groups and network within them to find those who might be
interested in the SendOutCards opportunity and to grow your network. !
Decide whether you want to build a page or group, or just use your personal profile.
Segment your profile into professionals and personal using the list feature . !
Utilize the SendOutCards page for fun cover photos, social cards & posts to
use or share. !
Be personable, genuine and engaging. Personalize your profile. !
Share a variety of posts to keep your network engaged! !

Create a page or group with “SendOutCards” in the name or URL. !
TAKEAWAYS – Don’ts
Do not spam people. This includes just continuously reposting the URL to
your marketing page. !
Avoid over sharing or over posting. People will hide your posts or drown you
like. Like car alarms, people often don’t react to them anymore because
they hear them too often. !
Don’t create a page just for the sake of having one. Consider how you’ll use
it and if it will benefit you. You don’t need Facebook page or group to
succeed on Facebook.!
Take note to leave very personal information offline. No matter how private
your profile is, Facebook and social networks in general are public platforms
and information can be released and shared with anyone. Data lives on
forever… and ever….and ever….!!!!!
Don’t rely only just social media to build your business. Use it as a tool to help
foster existing and new relationships. !
DON’
T!

Help us grow our
Facebook “Likes”
and you could win tickets
to the 2014
Revolution Convention!

Learn more on the SOC Blog!
http://blog.sendoutcards.com!
“Like” and“Share” for achance to!WIN Tickets!!

Social Media Webinar: Facebook

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