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SEO Search Engine Optimization Internet Marketing

  1. SEO Search Engine Optimization “How to Get Your Business Found on Google – DIY SEO” Manny Sarmiento New Media, New Marketing, Inc.
  2. Whole “New” SEO World • “May Day” – Google Algorithms • SEO Madness • Promising You “#1 on Google” • Today’s SEO World
  3. Where SEO Results Really Come From! DCC Results “New Kids on the Block!”
  4. How to Really Get Your Business Found on Google! Lets Explore!
  5. It All Begins with Your Web Site! • Web Page Design History HTML, Flash, HTML • HTML, Flash, ASP, etc HTML is Preferred
  6. Check Your Listings • Add “&pws=0” to the URL of Your Keyword Searches • Google, Bing, Yahoo • Social Media SEO Results • Check Regularly
  7. How Designers Design • HTML (Preferred) • WYSIWYG (FrontPage, Dreamweaver) • Content Management System (CMS) Joomla, Wordpress • Flash • Photoshop • Dynamic Web Design • Template Sites • Free Web Sites (Beware!) • Microsoft Office
  8. You Can Design Sites • Website Builder “My Business Site” • FrontPage Easy to Learn / Discontinued Can be Used Effectively Replaced by Expression Web More SEO Control and Content Changes
  9. Search Engine Results Page (SERPS) How Google Serves Your Pages • Relevancy to the User • Over 240+ Factors • Pageranks – Number of Backlinks Backlinks are Ranked by Google
  10. Backlinks for SEO Does not show all backlinks Shows them at random Webmaster Console for Full View of Backlinks Negotiate for Relevant Backlinks Deep Linking Do Not Pay for Backlinks!
  11. Broken Links Backlinks • “404” Errors • Server Error Problems Broken Links Other Issues Checked • Tremendous Impact on SEO
  12. Create a Tag Cloud • Determines Relevancy to the Keyword Target of the Page • Create a Tag Cloud With
  13. Keywords and Content Content is Definitely King Text Based, Relevant Content a Must Searchable Keywords Included Keywords – What are People Searching for to Find You? Google Keyword Tools (Discontinued)
  14. Keywords and Content Keyword Niche Research Tool (Discontinued)
  15. Google Loves a Great URL • Primary URL • Long Tail URL • Blog URLs • Press Release URLs
  16. Load Times for SEO • Google Love Fast Site Load Times • Visitors Hate Slow Load Times • Increase Load Times • Search “decreasing page / website load times” on Google
  17. What Google Wants! • Content, Content, Content • Unique Visitors • Relevant Backlinks • Keyword Rich Title • Keyword Rich Description • Keyword Meta Tag? • <H1> <H2> • Keyword Image Files Names • Keyword Image Alt-Tags • Internal Links / External Links • Sitemap • A Relevant, Content & Keyword Rich Site
  18. Submitting Your Sites • Submitting Your URLs • Submitting Your Sitemap • sitemap.htm • xml sitemap
  19. DMOZ • Directory.Mozilla.Org • • Open Directory Project (ODP) Of World Wide Web Links • Maintained by Volunteers • Used by other Search Engines • List Your Site in the Correct Category • Volunteer
  20. Social Media SEO • Social Network Posts Drive Traffic • Social Bookmark Backlinks “Nofollow” vs. “Dofollow” • Social Media Site Profiles • Marking Your Spot on the Web Keyword Rich Profiles • Social Media Press Releases • Blogs • Tweet Your Website Content vs. Blog or Articles • Article Marketing for Backlinks
  21. Social Media that Make an SEO Difference • YouTube • Blogs • Facebook and LinkedIn The Law of Large Numbers & Traffic • Google Maps (Places) • Images (Google Search) • Social Bookmarks Delicious, Digg, Technorati, Stumbleupon, others • Local Directories Merchant Circle, Google, Yahoo, Bing Local • Do Not Pay for Local Directories!!!
  22. The Mechanics of the SEO Social Media Web • Social Bookmarks, SB Backlinks, Ping • Blogs • Social Media Press Releases Instant Indexing • Traffic & Backlinks Increase Rankings • Monitoring SEO Results Google Alerts
  23. Social Media that Makes an SEO Difference • Social Media Press Releases, As Fast as 7 Minutes (Demonstration) • Blogs Faster Indexing Ping (Everything)
  24. The SEO Keyword Rich Game Plan • Optimize Your Web Site Change URL if Necessary Long-Tail URL Optimization Points (240+) • Change Structure of Your Site • Create 100 SB/SN “DoFollow” Profiles • Create YouTube Channel Upload Videos • Start a Blogger Blog Claim and Ping that Blog
  25. The SEO Keyword Rich Game Plan • Learn Social Media Marketing Skills • Send a Social Media Press Release Weekly • Social Media “Shock and Awe” Get Busy! • Create a Game Plan! • Schedule It! Get Started Now with Social , SEO and “Get Found on Google”TODAY!
  26. New Media, New Marketing, Inc. Thank You! Manny Sarmiento