question 5

1. How did attract/address you target
audience?

2.  For most magazines that are of the genres of jazz and R&B, the
colour scheme is usually fairly simplistic with very few colours
used which is the reason that I had only used three colours which
were purple, black and a variety of shades of grey. This had been
attractive to my target audience as it would be have been
something that they are used to, so they would feel more related
to and comfortable in reading my magazine. The cover lines I had
created had all been in relation to popular musicians of my
chosen genres for my magazine, which had been more addressing
to the target audience for my magazine as they would be able to
create a form of personal identity and personal relationships
which comes from the uses and gratifications theory. This means
that the target audience will use my magazine to reflect their
own personality, or to form relationships with others as part of a
social group. Also as the model of my front cover is a black
female, it can be seen as a generalisation of the population who
listens to jazz and R&B music and also read magazines of these
genres.

3.  With my contents page, I had kept my layout very
simple, having the same colour scheme used for the
page. This had made my magazine more attractive as
I would be keeping the layout and colours being
repetitive so my target audience will become familiar
to them and will be less confusing as to if loads of
different colours were used throughout my magazine.
The images that I had taken for my contents page
had been from previous concerts that I had attended,
this helps to attract my target audience as they
would be able to recognise the people who are in the
images (except my model who is the top image) as
they are partially known black singers from the
genres that my music magazine is of. So this would
be useful to addressing my audience as they are of
the ethnicity which most singers of jazz and R&B are.

4.  The style that I had put my article in was an
interview which would allow my audience to
somewhat interact with it as it can make them
feel like they are talking to the person who had
been interviewed. I had used the model from my
front cover, to also be the model for my double
page spread as it creates consistency for the
audience because they would be able to be
aware of the person as they are shown
throughout the magazine. As my target audience
is mainly for young adults from the ages of 16-23
years old, it would be easier to attract them as
the format would be simplistic and easy to read,
yet still have a very sophisticated.

5.  For my whole magazine, I had overall kept to
that same colour scheme, patterns and
layout which I feel would be attractive to my
audience as it would be consistent but also
had a different style to each page so they
wouldn’t get bored read or looking through
my magazine. I had used both female and
male model for the images used in my
magazine as it would be able generalise to
both genders and could appeal also to all
ethnicities but mainly to people of a black
origin or culture.