thunder::tech's president, Jason Therrien, spoke at the University of Toledo Internet Marketing Conference on Tuesday, Oct. 2, 2012. He delivered a presentation on why a mobile marketing strategy is so much more than an app.

1. October 2, 2012
University of Toledo
Internet Marketing
Conference
An app is not a mobile strategy

2. Agenda
 Who is this guy?!
 Food for thought
 Theory
 Practice
 Wrap up
 Q&A
#UTIMC 2

3. Who is this guy?!
#UTIMC 3

4. Food for thought
#UTIMC 4

5. #UTIMC 5

6. #HeadsDown Culture
#UTIMC 6

7. Mobile @ 30,000 feet
 Mobile is at the moment of action
 It’s what mobile enables
 It’s about mobility of information and how your
brand is plugged into it (or not)
#UTIMC 7

8. Mobile in Practice
Areas of focus:
1. Content
2. Sites
3. Apps
4. Offline = Online
#UTIMC 8

9. Content for Mobile
Do what Joe Pulizzi says.
#UTIMC 9

10. Mobile Sites
#UTIMC 10

11. Lose the app envy
#UTIMC 11

12. Apps
#UTIMC 12

13. Offline = Online
#UTIMC 13

14. Wrap up
 Consider customer needs at the “mobile moment”
 Create utility with anything mobile
 Apps are a sliver of the answer
 Tie digital (& thus mobile) into your offline efforts
#UTIMC 14

15. Questions, comments, jokes or riddles?
jason.therrien@thundertech.com
@jasontherrien
@thundertech
chatter.thundertech.com
#UTIMC 15