1. A Trending Social Media Marketing Tool
Facebook Groups

2. Early this year, Mark Zuckerberg announced a significant change to how things
will appear on the Facebook News Feed. He said that “users can expect to see
more from your friends, family and groups.”
That means we’ll likely be seeing fewer organic posts from business pages. The
reason for this change is that Facebook wants to get back to their purpose for
creating the platform in the first place; “to help people stay connected and
bring us closer together with the people that matter.”
The takeaway for business is, while we should keep and maintain our
Facebook Business Page presence, we should also consider getting involved in
Facebook Groups, both as participants and as hosts. Here are a few ideas for
both.

3. Participating in Groups
Facebook Groups are designed to let people to come together around a
mutual interest. In that regard they are similar to the internet forums that
were popular a few years back, and are still used by some.
From a marketing perspective, the idea
is to participate in groups that are
made up of people in your target
market. For example, if you sell crafting
supplies, you could join a group
centered on crafting.

4. Finding relevant groups to join is easy. Just type a keyword in the search box
on Facebook, press enter, then click on “groups” in the menu bar that
comes up just below the search box.
Voilà! A listing of every Facebook Group that has your keyword in its title.
Once you join a group and start wandering around, you’ll see people asking
questions. Responding to some of those questions with a direct answer or a
link to a relevant blog post demonstrates your expertise on a given topic.
Sometimes you can even mention
your own products or services, as
long as doing so doesn’t violate the
rules of the group. This is a very
effective marketing tool because it’s
very targeted.

5. Hosting your own group
While you should continue to maintain your Business Page, which is your
company’s public presence on Facebook, you may also want to consider
hosting your own Facebook Group. Although participating in groups that are
hosted and managed by others can help you promote your products and
services, it’s even better to host your own group.
Hosting your own group means
you get to set the rules and
tailor the group to meet your
specific needs. Hosting your
own group also sets you up as
the predominant expert in the
group rather than just one of
many voices.

6. Conclusion
If you’re new to using groups, you should start by participating in a few; at
least to get a feel for how they work in general, and how you might make
your own group work for you.
Once you have some ideas about how you want your own group to look and
feel, you can create a group and start growing membership. To learn more
about Facebook Groups and other social media marketing strategies and
tactics, contact us today.
We’re your social media and influencer agency.

7. Conclusion
If you’re new to using groups, you should start by participating in a few; at
least to get a feel for how they work in general, and how you might make
your own group work for you.
Once you have some ideas about how you want your own group to look and
feel, you can create a group and start growing membership. To learn more
about Facebook Groups and other social media marketing strategies and
tactics, contact us today.
We’re your social media and influencer agency.