People often assume that there is some secret to doing well in the digital world. Are you going to suddenly start getting more hits by posting at a certain time? What if you start writing about celebrities? Is that going to make you more popular? What if you start writing in a slangy way? What if you start using a lot of big words or jargon? Will people assume that you know more? These are some of the myths that have been perpetuated when it comes to digital strategy. So let's get rid of them once and for all.

1. 5 Popular Digital
Strategy Myths
Busted

2. People often assume that there is some secret to doing well in the digital world.
•Are you going to suddenly start getting more hits by posting at a certain time?
•What if you start writing about celebrities? Is that going to make you more popular?
•What if you start writing in a slangy way?
•What if you start using a lot of big words or jargon?
•Will people assume that you know more?
These are some of the myths that have been perpetuated when it comes to digital strategy.
So let's get rid of them once and for all.

3. Is it really that important to post at a certain time?
Time
The fact is that people check their email
and social media first thing when they
get into work. And teens tend to check
when they get off from school. So
sometimes, it can help you to post at
certain times. But the fact is that if you
keep posting regularly and writing good
content, the time you're posting at is not
going to matter that much.

4. Sure, you might get a lot of hits by writing about the hot celebrities of the
day. But are these the types of hits that you want?
Celebrities
Are any of these people going
to turn into customers?
Probably not. So writing
about celebs may get you
more hits in the short term
but doesn't help you any in
the long run.

5. If slang comes naturally to you, then sure, feel free to use it.
But if you're forcefully using slang into order to appeal to a younger
age group, you can be sure they'll have you figured out in no time!
Slang

6. No one wants to read big words that they don't know or understand.
Jargon
There might be some people who will be
impressed by this type of language, but
the majority will leave your website when
they find they aren't getting any of the
information they need.

7. Most people assume they need to use attractive models on their
websites if they want to get more traffic.
Attractive Models
But the fact is that it's more
effective to use relatable
models—models who look at
least a little bit like your
customer. So why not mix it up
and use models who are white,
black, skinny, plus-size, men,
women, young, old etc.? Your
potential customers will
appreciate you for it.