LinkedIn is typically thought of as a social media network where job seekers and employers come together. While that's certainly one of the purposes the site was designed for, it's also quite useful as a marketing tool. However, LinkedIn has its own set of rules, and its own way of doing things. So, before you decide to start splashing around and hoping to get results, keep the following tips in mind.

1. 3 Tips on Getting The Most Out of

2. LinkedIn is typically thought of as a social media network where job seekers and
employers come together. While that's certainly one of the purposes the site was
designed for, it's also quite useful as a marketing tool. However, LinkedIn has its
own set of rules, and its own way of doing things.
So, before you decide to start splashing around and
hoping to get results, keep the following tips in mind.

3. Tip #1: Make It Visually Pop
A picture is worth a thousand words, as the old saying goes, and this is
more true than ever before in the social media age. If you're going to put
up content on LinkedIn, then that content needs to be truly eye-catching.
The best way to do that is to include lots of visual elements, according to
Social Media Examiner.
Rich photos, attention-
grabbing video, charts, etc.
can all work... just make sure
that it draws the eye, and
makes viewers want to know
more.

4. Tip #2: Use The Advanced Applications
If you go to your LinkedIn profile page, you'll see an option labeled
applications. Click it, and look around at all the options you have. Not all of
them will apply to you and your marketing needs, but they represent a wide
variety of tools you might be able to make use of, as Lewis Howes points out.
Anything that get your
message in front of your
potential audience is a tool
you can't afford to
overlook.

5. Tip #3: Optimize Your Company Page (To Show Up In More Searches)
You might be the best there is in the business, but people still need to be
able to find you. That's why LinkedIn recommends you make your page as
search-friendly as possible. That means you should have appropriate
keywords in your descriptions and titles, that you regularly post content
targeted to your industry, and most importantly that you have all your
contact information front and center (including a link to your business's
home page).
The louder you declare who
you are and what you do, the
more likely you are to be
approached.
These are just a few, simple
things you can do to increase
your results from LinkedIn.
For more social media advice,
simply contact us today!

6. Tip #3: Optimize Your Company Page (To Show Up In More Searches)
You might be the best there is in the business, but people still need to be
able to find you. That's why LinkedIn recommends you make your page as
search-friendly as possible. That means you should have appropriate
keywords in your descriptions and titles, that you regularly post content
targeted to your industry, and most importantly that you have all your
contact information front and center (including a link to your business's
home page).
The louder you declare who
you are and what you do, the
more likely you are to be
approached.
These are just a few, simple
things you can do to increase
your results from LinkedIn.
For more social media advice,
simply contact us today!