Influencer marketing has been a major trend for several years, with no signs of going away. If you visit Facebook, Twitter, or virtually any social media channel, there is a good chance you will quickly come across influencers, from different segments of society, promoting different products and services. It sounds simple, but there are many common influencer marketing pitfalls, which can hinder your efforts.

1. 3 Common Influencer Marketing Mistakes
Hindering Your Brand

2. Influencer marketing has been a
major trend for several years, with no
signs of going away. If you visit
Facebook, Twitter, or virtually any
social media channel, there is a good
chance you will quickly come across
influencers, from different segments
of society, promoting different
products and services. It sounds
simple, but there are many common
influencer marketing pitfalls, which
can hinder your efforts.

3. At its core, influencer marketing is
simply utilizing the power of
celebrities, experts, or other
authoritative persons to broadcast
your marketing message. Yet, this is
often easier said than done. More
often, a company's influencer
marketing campaigns will fall short
of expectations. This is not caused
by inherent issues with influencer
marketing, but more directly
related to specific mistakes when
attempting this complicated
marketing strategy.

4. 1. Choosing the Wrong Influencers
The first and usually the biggest mistake is choosing the wrong influencer.
Many companies will simply select a high profile name associated with
their industry or niche. This can be catastrophic.
Influencer Marketing Mistakes Harming Your Campaigns
The person you select
must align well with your
brand, share your values,
believe in your product,
and have a good
reputation.

5. 2. Conflating Influencer Marketing with Celebrity Endorsements
Receiving and leveraging endorsements from celebrities is a powerful tool
that goes back to the beginning of modern marketing. Still, it would be
wrong to equate celebrity endorsements with influencer marketing. Its
more about relationship building and goes much deeper than just getting a
movie star to send a tweet.
Influencer Marketing Mistakes Harming Your Campaigns

6. 3. Focusing Exclusively on Follower Counts
Many social media superstars are targeted by companies simply because
they have a high number of followers. While the follow count matters, it
should not be the only factor to take into consideration.
Influencer Marketing Mistakes Harming Your Campaigns
For example, consider
engagement. Many times, a
lower follower count with
greater engagement will produce
better outcomes.

7. 3. Focusing Exclusively on Follower Counts
Many social media superstars are targeted by companies simply because
they have a high number of followers. While the follow count matters, it
should not be the only factor to take into consideration.
Influencer Marketing Mistakes Harming Your Campaigns
For example, consider
engagement. Many times, a
lower follower count with
greater engagement will produce
better outcomes.