Independent Wedding Professionals Association. Presentation given by Jeff Sauer to the Independent Wedding Professionals Association in MN on 12/20/2011.

1.
SEO
for
Independent
Wedding
Professionals
December
20,
2011
1

2. 2

3. Search
Engines
Circa
1999
3

4. Search
Engines
in
2011
4

5. Google’s
Mission
“Google’s
mission
is
to
organize
the
world‘s
information
and
make
it
universally
accessible
and
useful.”
Source: http://www.google.com/about/corporate/company/
5

6. 6

7. There
Can
Only
Be
One
7

8. Search
Engine
Optimization
in
2011
Source:
Rand
Fishkin/SEOMoz
(www.seomoz.org)
8

9. May
She
Who
is
Most
Credible
Rank
Well
9

10. Make
Your
Content
Findable
10

11. Establish
Credibility
Through
Great
Content
11

12. Establish
Credibility
Through
Links
12

13. Wear
The
Right
Hat
13

14. Be
Realistic
14

15. What
Wedding
Professionals
Should
Do
 Build
an
audience
and
social
network
 Create
and
curate
content
 Become
an
authority
in
your
niche
 Think
local
first
 Embrace
the
“Long
Tail”
 Learn
from
your
website
analytics
15

16. Build
an
Audience
and
Social
Network
Self-Promote Spread the word
on Facebook through your real life
(just do it already) connections
Team up with
Comment on blogs
complimentary
and link to them
service providers
16

17. Create
and
Curate
Content
Post Rank Google Reader Extension for Chrome/Safari: http://labs.postrank.com/gr
17

18. Become
an
Authority
 Start
a
Blog
and
write
weekly
posts
 On
services
pages
use
core
keywords
 Research
Keywords
Using
Free
Tools
 Find
conversation
and
contribute
to
the
community
18

19. Think
Local
First
Local
National
Local
Local
National
Local Local
19

20. Eye
Tracking
for
Local
Results
20

21. Claim
and
Optimize
Google
Places
Listing
21

22. Embrace
The
Long
Tail
22

23. Learn
From
Your
Analytics
23

24. Useful
Tools
&
Websites
 Open
Site
Explorer:
www.opensiteexplorer.org
 AdWords
Keyword
Tool:
jeffsauer.me/akwtool
 Google
Analytics:
www.google.com/analytics
 SEOMoz:
www.seomoz.org
 Wordpress:
www.wordpress.org
 Scribe
SEO:
www.scribeseo.com
 SEO
Beginners
Guide:
http://www.seomoz.org/beginners-­‐guide-­‐to-­‐seo
24

25. Thank
You!
Jeff Sauer Download
presentaAon
at:
Vice President jeffsauer.me/indyweddingseo
Three Deep Marketing
(651) 789-7706
jsauer@threedeepmarketing.com
www.threedeepmarketing.com
Three Deep Marketing
180 E. 5th Street, Suite 910 | Saint Paul, MN 55101
651-789-7701
25