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Political campaigning goes digital

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Political campaigning goes digital

  1. 1. Political Campaigning Goes Airhub Technologies Digital
  2. 2. Introduction Internet is fast becoming the medium of election communication as political parties across the world are logging on to the Internet and it is impacting the political system and voting behaviors. An interesting phenomenon in political communication is the use of social networking sites like Facebook, YouTube and Twitter, that are being used as a means of election campaigning. While the popularity of Internet is increasing in the West, elections in Asian countries are also fast adopting these new technologies.
  3. 3. Objective • Political campaigning and The Internet • What is the role of Internet in Political campaigning • Other digital media to support online political campaigning • Supported Stats
  4. 4. Political Campaigning and The Internet • Always Available • Wide range of current information • Less expensive than other media commercials • Interactive • Social Media • Viral and Mass media messaging Advantages Drawbacks • Niche Audience • Poor Bandwidth • Less Penetration
  5. 5. Role of Internet in Political Campaigning • Publishing Campaign websites. • Emailing the newsletters, events and schedules. • Integrating Social Media (Face- book, Twitter, YouTube). • Registration Volunteer Membership. • Fund Raising. • Mapping Polling Places Internet makes way for better targeting the audience by
  6. 6. Campaign Websites
  7. 7. Campaign Websites Your campaign website is your online campaign headquarters. The campaign website should have: • A way to contact the campaign. • A way to sign up for e-mails and/or text message updates • A way for people to volunteer. • Information about the candidate and the race. • Integration with social media(FaceBook, Twitter, YouTube) • Issue positions, map, polling place locations, etc.
  8. 8. Information Mobilization Integration Participation Campaigning •Organizational History •Ideology •Press •News •Gallery •Tour Schedule •Campaigning Diary •Volunteer Membership •Online Subscription to party publication •Links to Homepages/ Partisan websites •Links to Politician‘s personal websites •Links to Party Institutions •Links to media •Email Communication •Feedback, Discussion Board •Campaign Diary/ Blogs/ •Online Chat rooms/ Opinion polls •Banner Home, Pop-ups •Targeting ex-pat voters, Targeting constituency •Join an email update list, •Send an e-Card. Campaign Websites – Best Features
  9. 9. Email Communication
  10. 10. Email Communication • An E-mail list and opt-in options on your website. • A 3rd-party API to process and send bulk E-mails • Clear, concisely written E-mail “blasts” to send to volunteers/constituents • A stable spam filter, ignoring it could get you blacklisted! • Easy way for people to UNSUBSCRIBE E-Mail communication is a valuable tool to help gain new volunteers and keep your constituents updated. To operate a good e-mail program, you need:
  11. 11. Social Media
  12. 12. Social Media • Campaign organizers to thoroughly understand the interests of their demographical fan-base. • Promoting their plans/policies. • Connecting to young voters via online debates and discussion boards. • Sharing videos and photos. • Conducting online surveys/ polling on contemporary issues/ topics. Social Media has proved that it is the best communication tool of choice for quickly mobilizing masses, helps in
  13. 13. Volunteer Membership
  14. 14. Volunteer Membership • Recruit volunteers and train them • Give individual tasks and make them follow on their own schedules. • Motivate them to organize local meetings. • Ask them to update the performance feedback to campaign staffers. • Encourage them to collect voter opinion data. This program always plays a essential role in political campaigning, where parties can
  15. 15. Volunteer Membership - Functional Sign Up Sign In Content Manager Events Schedules Info/ News Membership Manager Referral Buddy List Account Manager Verification Profile
  16. 16. Fundraising
  17. 17. Fundraising • Online Payment gateway (credit card/ net banking). • IPhone and Android based micro sites. • Mobile messaging. • Online fundraising tools. • Social Networking. In India, fundraising plays a large role in getting a candidate elected to public office. It can be done through
  18. 18. Mapping Tools
  19. 19. Mapping Tools • Google Maps • Segmental Polling area identification • Route Maps to polling places • Route Directions to Polling places. These tools helps in giving geographical information about polling places online
  20. 20. Supported Statistics
  21. 21. Statistics - Internet Demographic Users in Millns Urban 86 Rural 14 Type of Internet in Millns Broadband PC 14 Mobile Internet 52 Data Stick 34 Internet Usage in % Emailing 98 Searching 76 Downloading 69 JOB 62 Social Media 61 Travel 59
  22. 22. Statistics – Social Media Social Media users in Millions FB 61 Tweets 16 LinkedIn 15 FaceBook users age wise FaceBook users gender wise
  23. 23. Statistics – Mobile AP Demographic Users Urban 44.2 Rural 22.6 AP Mobile Subscribers density wise Rank Operator Total Subs Active Subs 1 Airtel 18.3 17.3 2 Idea 10 9.3 3 BSNL 9 6.7 4 Reliance 9.5 5.4 5 Tata 7.6 4.9 6 Vodafone 6.4 4.5 7 Aircel 1.6 1.2 8 Others 4.4 2.5
  24. 24. Statistics – AP Political Gender Data Male 27884277 Female 27926792 Total Voters 55811069 Total Population 84665533 Demographic Data Urban 18645289 Rural 37165780 Literacy Data Educated 25176373 Un-Educated 30634696
  25. 25. Thank You

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