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Blue oceanstrategy data base

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Blue ocean strategy
Blue ocean strategy
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Blue oceanstrategy data base

  1. 1. Data Base Compilation
  2. 2. What is Blue Ocean Strategy? Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
  3. 3. What is Blue Ocean Strategy example? Blue Ocean challenges companies to push the boundaries of their industries and offer consumers something unique of immense value. By defining and seeing examples of the Blue Ocean Strategy, your organization can learn how to execute on this strategic planning model and successfully reconstruct your market.
  4. 4. What is the cornerstone of Blue Ocean Strategy? Value Innovation is the simultaneous pursuit of differentiation and low cost, creating a leap in value for both buyers and the company. The concept of Value Innovation is developed by W. Chan Kim and Renée Mauborgne and is the cornerstone of market-creating strategy.
  5. 5. What is red ocean strategy with example? A good example of Red Ocean Strategy is the European airline operator Ryanair (or Southwest if you like in the US). They are competing very successfully in the already saturated red ocean of the short-haul airline business. Their strategy is focused on providing a low-cost no-frills airline.
  6. 6. What is Blue Ocean Strategy in entrepreneurship? 'Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure.
  7. 7. What is Red Ocean and Blue Ocean Strategy? Red Ocean companies try to outperform their rivals to grab a greater share of existing demand. .. Blue Ocean companies, in contrast, access untapped market space and create demand, and so they have the opportunity for highly profitable growth. In Blue Oceans, competition is irrelevant.
  8. 8. What is green ocean strategy? The green ocean strategy (GOS) refers to creating opportunities from environmental risks and pressures, environmental awareness among consumers, and environmental design, marketing and technologies
  9. 9. Examples
  10. 10. RED OCEAN VS BLUE OCEAN
  11. 11. CROCS SHOE - example
  12. 12. Navigate RED to BLUE
  13. 13. Think differently
  14. 14. Construction projects
  15. 15. Primary Information Services www.primaryinfo.com mailto:primaryinfo@gmail.com

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