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DIGITALCPAWEBCASTSERIES:
WILLYOURFIRMTHRIVEORJUST
SURVIVE?THECRITICALCOMPETENCY
FOR TODAY’SPRACTITIONER
July 20, 2016
CPA.com, an AICPA company
•  Empowering CPAs and Businesses for
the Digital Age
Erik Asgeirsson, President and CEO,
CPA.co...
Daniel Burrus
CEO, Burrus Research
•  Burrus Research, a research and
consulting firm that monitors global
advancements in...
Guest Panelists Joey Havens, CPA
Executive Partner, HORNE LLP
•  Lead in strategic vision for the firm
•  Helping team mem...
Tom Hood
President, CEO, MACPA & Business
Learning Institute
•  CPA Practice Adviser Accounting Hall of
Fame
•  Named the ...
Agenda
 Growth of the trusted business
advisor: new skills and opportunity
 The Critical Competency for Today’s
Practition...
GROWTHOFTHETRUSTEDBUSINESSADVISOR
Growth in new skills and opportunity
Empowering
CPA’s in a
Digital World
9	
  
Trusted Advisors Role
‣  Transcend the routine
‣  Develop specialized knowledge
‣  Stay ahead of automation wave
‣  Be val...
Top Skills Needed for Accounting and Finance
Professionals
75%
covered by
theseTop 5
Skills
Source:	
  Business	
  Learnin...
Transforming
Service
GEOFFREY
MOORE
Key Building Blocks – Core To DCPA
Start With Why
SIMON SINEK
Cloud is the New
Compute...
THEANTICIPATORYORGANIZATION
IMPACTOFFIRMWIDEADOPTION
Dan Burrus
Tom Hood, CPA, MACPA-BLI
Joey Havens, CPA, HORNE LLP
BLI	
  Na2onal	
  Survey	
  
Top	
  Challenges	
  2016	
  
Sleeter	
  Group	
  
Survey	
  2014	
  
The	
  #1	
  Challenge!...
Top Skills Needed for Accounting and Finance
Professionals
75%
covered by
theseTop 5
Skills
Source:	
  Business	
  Learnin...
AOAF recognized as 2016 Top learning Product
“Everyone keeps telling accountants that they
need to change their focus from...
•  An2cipa2on	
  
•  Strategic	
  Thinking	
  
•  External	
  
Awareness	
  
•  Vision	
  
•  Con2nuous	
  
Learning	
  
•...
Relevance?	
  
Windshield	
  vs	
  rearview	
  mirror?	
  
“For us, it is about relevance. And in order for
HORNE (or any other firm) to stay relevant to our
clients, we must learn ...
Rapid	
  change	
  requires	
  we	
  an2cipate	
  more	
  
•  Training	
  develops	
  skills	
  in	
  our	
  team	
  
•  T...
“Even though you access the course through your
computer, it is nothing like computer based training (CBT).
It was more li...
36	
  
www.blionline.org/ao	
  
	
  
28	
  lessons	
  –	
  4	
  modules	
  –	
  1	
  hour/week	
  
•  Very	
  short	
  single-­‐concept	
  videos	
  
(think	
 ...
•  Understanding	
  hard	
  trends	
  provides	
  future	
  facts.	
  	
  
	
  
•  Using	
  future	
  facts,	
  its	
  pos...
•  By	
  purposefully	
  focusing	
  on	
  the	
  future,	
  we	
  are	
  befer	
  prepared	
  to	
  
understand,	
  see	
...
"The Anticipatory Organization Learning
System helps establish a mindset, a common
language and eventually a culture of be...
“The Anticipatory Organization learning
system provides a solid framework for
transforming an organization from being
reac...
43	
  
www.blionline.org/ao	
  
	
  
44	
  
For more information:
Pam Devine Director of Customized
Learning Solutions
E: pam@blionline.org
P: 443-632-2321
www...
Digital CPA Webcast Series –
Building a community of digital CPAs who embrace change
and the transformational effects of t...
www.blionline.org
http://www.blionline.org
For more information:
Pam Devine Director of Customized Learning Solutions
E: pam@blionline.org
P: 443-632-2321
www.blionline.org
The Burrus Anticipatory CPA / CFO/
Accounting / Finance Professional
A	
  strategic	
  collabora2on	
  w...
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm
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Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm

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Today, the world of professional education, and accordingly the accounting profession, is migrating toward a competencies-based learning approach. But what are the most critical competencies for practitioners and firms to thrive in today’s ever changing, fast paced business environment?

Research from the Business Learning Institute identified the Top 5 Competencies for CPAs, accounting and financial professionals as:

1. Strategic & Critical Thinking
2. Communication
3. Anticipating and serving evolving needs
4. Inspiring and motivating others
5. Collaboration and mobilizing consensus

In addition, research from CPA.COM shows that only 8% of CPAs are future ready. Future Ready is the Is the capacity to be ANTICIPATORY (aware, predictive and adaptive) of emerging technology and trends in business, demographics, and the social environment impacting your organization and industry.

Together this group of skills and competencies have been researched with a leading global futurist who has put together an innovative learning system, the Anticipatory Organization: Accounting and Finance Edition which is being used to transform firm cultures to build and enhance proactive business advisor skills.

Most of us wish we had the power to predict future trends, and would benefit by learning tactics to do so. Daniel Burrus is one of the world’s leading technology forecasters and innovation experts and the featured keynoter speaker at this year’s DCPA16. He is globally recognized for his exceptional 30+ year record of accurately predicting how technological, social, and business forces converge to create untapped opportunities.

Joey Havens, Executive Partner at Horne, LLP (A top 50 CPA Firm) discusses how he has used the Anticipatory Organization as a foundational learning system throughout his firm. He is requiring his whole firm of 400+ professionals to take this and running collaboration sessions by practice areas to create group learning and a shared language around anticipatory thinking that is being applied inside the firm and outside with clients.

This presentation is from the July 20th, 2016 webcast by CPA.COM. CPA.com President and CEO, Erik Asgeirsson as he discusses the critical Anticipatory competency with Daniel Burrus, HORNE LLP executive partner Joey Havens and the CEO of the Maryland Association of CPAs and the Business Learning Institute, Tom Hood.

For more information http://www.blionline.org/ao

You will learn:

Why anticipation is the critical competency for today's accounting and finance professionals
The difference between hard trends and soft trends
Why it is important to identify trend types
Use cases of how these skills are being used in the profession
How this learning system can be used as a foundational skill set to help CPAs and accounting professionals be more proactive business advisors.

Veröffentlicht in: Business

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Will your firm thrive or just survive? Anticipation - The critical competency for today’s firm

  1. DIGITALCPAWEBCASTSERIES: WILLYOURFIRMTHRIVEORJUST SURVIVE?THECRITICALCOMPETENCY FOR TODAY’SPRACTITIONER July 20, 2016
  2. CPA.com, an AICPA company •  Empowering CPAs and Businesses for the Digital Age Erik Asgeirsson, President and CEO, CPA.com •  Industry leader with over 20 years of experience leading technology organizations •  Consistently recognized as one of Accounting Today’s “Top 100 Most Influential People” •  BS Electrical Engineering, George Washington University, and MBA in Finance, NYU Stern School of Business Host
  3. Daniel Burrus CEO, Burrus Research •  Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities •  One of the World’s Leading Futurists on Global Trends and Innovation •  Strategic advisor to executives from Fortune 500 companies •  Featured writer on innovation, change and the future for CNBC, Huffington Post, Wired Magazine and more •  Has been the featured subject of several PBS television specials •  Appeared on Fox Business, CNN, Bloomberg •  Founded six businesses Guest Panelists
  4. Guest Panelists Joey Havens, CPA Executive Partner, HORNE LLP •  Lead in strategic vision for the firm •  Helping team members reach for their full potential •  #1 optimism director •  Build and grow the HORNE brand •  Serving clients, team members and our community •  Co-author of “Creating Value: Your 90 Day Plan to Right Tracking Your Career” •  On Advisory board for University of Mississippi’s Patterson School of Accountancy
  5. Tom Hood President, CEO, MACPA & Business Learning Institute •  CPA Practice Adviser Accounting Hall of Fame •  Named the Second Most Influential in Accounting by Accounting Today Magazine 2015 (11th year in Top 100) •  Top 150 Influencer by Linked-In •  Top 25 Influencers in Learning & HR by HR Examiner •  Top 25 Public Accounting Thought Leaders by CPA Practice Adviser •  Working on Learning Management with AICPA/CPA.com, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations Guest Panelists
  6. Agenda  Growth of the trusted business advisor: new skills and opportunity  The Critical Competency for Today’s Practitioner  Impact of firm wide adoption
  7. GROWTHOFTHETRUSTEDBUSINESSADVISOR Growth in new skills and opportunity
  8. Empowering CPA’s in a Digital World
  9. 9  
  10. Trusted Advisors Role ‣  Transcend the routine ‣  Develop specialized knowledge ‣  Stay ahead of automation wave ‣  Be valued for expertise and insight ‣  Translate data into wisdom Source:  “The  Big  Switch  &  Beyond”  –  Nicholas  Carr,  author,  2014  Digital   CPA  Conference  Keynote    
  11. Top Skills Needed for Accounting and Finance Professionals 75% covered by theseTop 5 Skills Source:  Business  Learning  Ins2tute  2016   Research  &  Surveys  
  12. Transforming Service GEOFFREY MOORE Key Building Blocks – Core To DCPA Start With Why SIMON SINEK Cloud is the New Computer NICHOLAS CARR Pragmatic Innovation AMY RADIN
  13. THEANTICIPATORYORGANIZATION IMPACTOFFIRMWIDEADOPTION Dan Burrus Tom Hood, CPA, MACPA-BLI Joey Havens, CPA, HORNE LLP
  14. BLI  Na2onal  Survey   Top  Challenges  2016   Sleeter  Group   Survey  2014   The  #1  Challenge!   1.  Doing more with less 2.  Information overload 3.  Being reactive vs proactive
  15. Top Skills Needed for Accounting and Finance Professionals 75% covered by theseTop 5 Skills Source:  Business  Learning  Ins2tute  2016   Research  &  Surveys  
  16. AOAF recognized as 2016 Top learning Product “Everyone keeps telling accountants that they need to change their focus from the historic and the backward-looking, and to start being proactive and offering future-focused advice – but no one tells them how. The beauty of the Anticipatory Organization program is that it actually gives you a set of tools to harness the hard trends that are shaping the future, and use them to create new value for your firm and your clients.” -  Daniel Hood, Editor-in-Chief, Accounting Today
  17. •  An2cipa2on   •  Strategic  Thinking   •  External   Awareness   •  Vision   •  Con2nuous   Learning   •  Innova2on   •  Crea2vity   •  Problem  Solving   •  Priori2za2on   •  Business  Acumen   •  Decisiveness   •  Influencing/ Persuading   •  Emo2onal   Intelligence   •  Consensus  Building   •  Collabora2on   •  Inspira2on   •  Risk  Management   •  Communica2on   www.blionline.org/ao  
  18. Relevance?   Windshield  vs  rearview  mirror?  
  19. “For us, it is about relevance. And in order for HORNE (or any other firm) to stay relevant to our clients, we must learn to anticipate change and help prepare for the opportunities before they arrive. We are committed to prepare our team members for the future—the opportunity to learn anticipatory skills make them future-ready. It also ensures that our firm will even become more relevant to our clients.” -  Kathy Watts, CPA Chair of the Board Partner in Charge of Healthcare HORNE LLP Top 50 CPA Firm
  20. Rapid  change  requires  we  an2cipate  more   •  Training  develops  skills  in  our  team   •  Team  collabora2on  on  opportuni2es   •  Common  language  for  collabora2on   •  Evolve  culture  from  historian  to  an2cipa2ng   opportuni2es  /  insights  
  21. “Even though you access the course through your computer, it is nothing like computer based training (CBT). It was more like watching a number of great TED talks and after each short video, you helped the learner apply the concepts to their role. It changes how you view strategy and leadership by targeting how to think instead of telling you what to think. We were able to distill some very complex concepts, frame them in a manageable and meaningful way, and allow the user to tailor the lessons to their own field. It resonated with me far better than I expected a course delivered through this format ever could. Well done!” - Adam Dalson Major USAF
  22. 36   www.blionline.org/ao    
  23. 28  lessons  –  4  modules  –  1  hour/week   •  Very  short  single-­‐concept  videos   (think  mini  TED  Talks)   •  Rapid  applica2on  exercises   •  Visual  job  aids  to  reinforce  learning  
  24. •  Understanding  hard  trends  provides  future  facts.       •  Using  future  facts,  its  possible  to  an2cipate  disrup2on.     •  I  learned  how  to  think  differently.  Like  everything   worthwhile  it  takes  prac2ce.     •  By  thinking  differently,  I  quickly  see  new  opportuni2es.       •  For  me,  it’s  important  so  we  can  seize  new  opportuni2es   and  growth,  avoid  problems,  provide  greater  value  to   clients  and  grow  our  team  members’  skills.    
  25. •  By  purposefully  focusing  on  the  future,  we  are  befer  prepared  to   understand,  see  and  seize  opportuni2es  and  growth  for  our  firm.     •  By  prac2cing  together,  our  culture  will  be  about  an2cipatory   thinking  and  service.  A  common  language  and  connec2on.     •  We  will  share  an2cipatory  insights  and  wisdom  with  our  clients  who   are  drowning  in  historical  informa2on.   •  We  will  collaborate  on  challenges  differently,  allowing  us  to  predict   and  prevent  by  going  opposite  or  skipping  it.     •  Our  people  growth  and  engagement  learning  track  includes  this  as  a   cri2cal  skill  for  associates  to  partners.          
  26. "The Anticipatory Organization Learning System helps establish a mindset, a common language and eventually a culture of being anticipatory for our clients. By making this anticipatory skillset a core strength of our teams, it brings creative and new ideas that make us more valuable to our clients and it creates a game changer for our firm.” -  Joey Havens, CPA Executive Partner, HORNE LLP Top 50 CPA Firm
  27. “The Anticipatory Organization learning system provides a solid framework for transforming an organization from being reactive to anticipatory. Learning how to anticipate disruptions and new opportunities is extremely important now and in the years ahead.” Anoop Mehta, President & CEO SSAI
  28. 43   www.blionline.org/ao    
  29. 44   For more information: Pam Devine Director of Customized Learning Solutions E: pam@blionline.org P: 443-632-2321 www.blionline.org    
  30. Digital CPA Webcast Series – Building a community of digital CPAs who embrace change and the transformational effects of technology on today’s practice •  “Taking  the  Lead”  Digital   CPA  Conference  in  Las   Vegas   December   5-­‐7,  2016   •  TBA   2017   Schedule  
  31. www.blionline.org
  32. http://www.blionline.org
  33. For more information: Pam Devine Director of Customized Learning Solutions E: pam@blionline.org P: 443-632-2321
  34. www.blionline.org The Burrus Anticipatory CPA / CFO/ Accounting / Finance Professional A  strategic  collabora2on  with  Dan  Burrus  and  Burrus   Research.  

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