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Social	
  Media	
  Quick	
  
Start	
  for	
  MEMBERS	
  	
  
Tom	
  Hood,	
  CPA,	
  CITP,	
  CGMA	
  
The	
  Business	
  Learning	
  Ins9tute	
  
h"ps://www.vizify.com/tom-­‐hood-­‐cpa-­‐citp-­‐cgma	
  
	
  
h"p://macpa.conferences.io	
  
Ask	
  and	
  answer	
  
ques>ons	
  throughout	
  
the	
  day	
  here…	
  
Conferences.io	
  was	
  used	
  to	
  engage	
  
our	
  members	
  and	
  encourage	
  open	
  
Q&A	
  and	
  feedback	
  with	
  this	
  
exci>ng	
  new	
  technology	
  we	
  will	
  
begin	
  incorpora>ng	
  into	
  strategic	
  
planning	
  and	
  CPE	
  courses	
  for	
  
engagement	
  and	
  collabora>on.	
  
Respond to a Poll	

Ask a Question	

Vote up a Question	

h"p://macpa.conferences.io	
  
ü  Social	
  Media	
  101	
  -­‐	
  Why	
  
ü  Introduc>on	
  to	
  Twi"er	
  
	
  
ü  GePng	
  started	
  
	
  
ü  Twi"er	
  basics	
  
	
  
ü  Advanced	
  Twi"er	
  
ü  The	
  bo"om	
  line	
  
ü  Resources	
  
Today’s	
  agenda	
  
Tom	
  Hood,	
  CPA,CITP,	
  CGMA	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Five	
  Things	
  Every	
  Professional	
  Needs	
  
to	
  be	
  Good	
  At	
  
1.  Learning	
  and	
  staying	
  on	
  the	
  cuPng	
  edge.	
  
2.  Managing	
  your	
  career	
  (yep,	
  you	
  have	
  to	
  
take	
  charge	
  of	
  your	
  own	
  career).	
  
3.  Doing	
  the	
  work	
  (research,	
  produc>vity,	
  
communica>on).	
  
4.  Interac>ng	
  with	
  your	
  peers	
  and	
  
colleagues.	
  
5.  Becoming	
  a	
  thought	
  leader	
  in	
  your	
  field.	
  
	
  	
  
-­‐	
  Allen	
  Blue	
  co-­‐founder	
  Linked-­‐In	
  
h"p://lnkd.in/HghTcX	
  
Three	
  authors	
  
ReTweeted	
  this	
  
blog	
  post	
  which	
  
men>oned	
  their	
  
books…	
  
h"p://www.cpasuccess.com/2012/01/the-­‐top-­‐ten-­‐business-­‐books-­‐of-­‐2011.html	
  
	
  
Case	
  Studies	
  
On	
  the	
  Cover	
  of	
  a	
  Magazine?	
  
•  BCG	
  &	
  Company	
  –	
  blogs,	
  twi"er	
  
•  Naden/Lean	
  –	
  blogs,	
  twi"er	
  
•  James	
  Carroll	
  –	
  facebook,	
  twi"er	
  
•  Morris	
  &	
  D’Angelo	
  
MACPA SOCIAL MEDIA QUICK START
Dental	
  CPAs	
  /	
  Naden-­‐Lean	
  
An	
  introduc9on	
  to	
  Twi?er	
  
What	
  is	
  Twi?er?	
  
ü Social	
  filter	
  
ü Broadcas>ng	
  tool	
  
ü Listening	
  agent	
  
ü Networker	
  
ü Teacher	
  
What	
  is	
  it	
  not?	
  
ü A	
  waste	
  of	
  >me.	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Why	
  is	
  Twi?er	
  important?	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
1.  Informa>on	
  
2.  Ci>zen	
  journalism	
  
3.  Customer	
  service	
  
4.  Communica>on	
  /	
  
collabora>on	
  
GeFng	
  started	
  
Step	
  1:	
  Create	
  your	
  account	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
GeFng	
  started	
  
Step	
  2:	
  Check	
  your	
  sePngs	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
GeFng	
  started	
  
Step	
  2:	
  Check	
  your	
  sePngs	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
GeFng	
  started	
  
Step	
  2:	
  Check	
  your	
  sePngs	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
GeFng	
  started	
  
Step	
  2:	
  Check	
  your	
  sePngs	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
GeFng	
  started	
  
Step	
  2:	
  Check	
  your	
  sePngs	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
GeFng	
  started	
  
Step	
  2:	
  Check	
  your	
  sePngs	
   Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Twi?er	
  basics	
  
Step	
  1:	
  Following	
  
	
  
Some	
  sugges>ons:	
  
	
  
@MACPA	
  
@TomHood	
  
@BillSheridan	
  
@AICPA_JofA	
  
@IRSnews	
  
@SEC_News	
  
@PeterFranchot	
  
@MDChamber	
  
	
  
…	
  and	
  who	
  are	
  they	
  following?	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Twi?er	
  basics	
  
Be	
  a	
  power	
  follower!	
  
	
  
	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Twi?er	
  basics	
  
Check	
  out	
  Twi"er’s	
  
own	
  sugges>ons	
  of	
  
whom	
  to	
  follow	
  …	
  
	
  
…	
  based	
  on	
  your	
  Twi;er	
  
and	
  Internet	
  ac=vity.	
  
	
  
	
  
Twi?er	
  basics	
  
Create	
  some	
  lists	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Twi?er	
  basics	
  
Step	
  2:	
  Listening	
  
	
  
What	
  are	
  your	
  
followers	
  saying?	
  
	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Twi?er	
  basics	
  
Step	
  3:	
  Twee>ng	
  
and	
  retwee>ng	
  
	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Twi?er	
  basics	
  
Step	
  4:	
  URL	
  
shorteners	
  
	
  
•  Bit.ly	
  
•  Goo.gl	
  
•  Ow.ly	
  
•  TinyURL	
  
•  Su.pr	
  
•  Lnk.co	
  
•  T.co	
  –	
  Twi"er’s	
  built-­‐in	
  URL	
  shortener	
  
	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Twi?er	
  basics	
  
Step	
  5:	
  Direct	
  
messages	
  
	
  
They’re	
  like	
  Twi;er	
  e-­‐mail	
  –	
  
one-­‐on-­‐one	
  conversa=ons	
  
in	
  140	
  characters.	
  
How to Crush a Conference
Using Twitter
Inspired	
  by	
  Dr.	
  Janet	
  Corral	
  	
  
Inspired	
  by	
  Dr.	
  Janet	
  Corral	
  	
  
Inspired	
  by	
  Dr.	
  Janet	
  Corral	
  	
  
Quote the
keynote
speaker!
Start with the Conference
Hashtag #MDSUMMIT13!
Check it out now
#MDSUMMIT13!
Follow the
(Thought)
leaders!
@ronaldbaker	
  
@jenniferwarawa	
  
@tmackintosh	
  
@donnyitk	
  
@byron_cpa	
  
@jodypadarcpa	
  
@FAFnorwalk	
  
@gaperry	
  
@tomhood	
  
@reggiehenr	
  
	
  
Follow the
Sponsors
& Press!@CPA2Biz	
  
@SageNAmerica	
  
@SageAccountants	
  
@CCH_Whats_New	
  
@Ziptr	
  
@Byron_CPA	
  
@Accoun>ngWeb	
  
@CPAPractAdvisor	
  
@Accoun>ngToday	
  
@BBJonline	
  
@smartceo	
  
@mddailyrecord	
  
@GoingConcern	
  
Connect to our
Technology Providers!
@teamflybits	
  
@conferencesio	
  
@getgroupsystems	
  
@macpa	
  
	
  
Advanced	
  Twi?er	
  
1.  Third-­‐party	
  tools	
  
•  TweetDeck	
  
•  HootSuite	
  
•  Twhirl	
  
•  Mobile	
  apps	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Advanced	
  Twi?er	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Advanced	
  Twi?er	
  
1.  Hashtags	
  
	
  
2.  GePng	
  around	
  the	
  140-­‐
character	
  limit	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Innova>on	
  adop>on	
  =	
  Social	
  Networks	
  
	
  
“The	
  degree	
  to	
  which	
  an	
  individual	
  in	
  a	
  social	
  network	
  is	
  
connected	
  to	
  other	
  individuals	
  in	
  the	
  network	
  (actor	
  
centrality)	
  has	
  been	
  shown	
  to	
  have	
  a	
  major	
  influence	
  on	
  
that	
  individual’s	
  adop=on	
  of	
  business	
  innova=ons.”	
  
	
  	
  	
  	
  	
  	
  	
  	
  –	
  Research	
  Report	
  by	
  Associa>on	
  of	
  American	
  
Medical	
  Colleges	
  
#MDSUMMIT13	
  	
  
Innova>on	
  thru	
  Collabora>on	
  
13	
  Top	
  Thought	
  
Leaders	
  
25	
  Top	
  technology	
  &	
  Sopware	
  Vendors	
  
Terri	
   Polley,	
   Gail	
   Perry,	
   Teresa	
  
MacKintosh,	
   Jennifer	
   Warawa,	
  
Donny	
   Shimamoto,	
   Byron	
  
Patrick,	
   Clarke	
   Price,	
   Erik	
  
Asgeirsson,	
   Tom	
   Hood,	
   Ron	
  
Baker,	
   	
  Jody	
  Padar,	
  Joel	
  Sinkin,	
  
Reggie	
  Henry	
  and	
  more…	
  
Collabora>on	
  Technologies	
  
My	
  point	
  is	
  this:	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
MACPA SOCIAL MEDIA QUICK START
Resources:	
  
ü  Twi"er:	
  twi"er.com	
  
ü  TweetDeck:	
  www.tweetdeck.com	
  	
  
ü  Twhirl:	
  www.twhirl.org	
  	
  
ü  HootSuite:	
  hootsuite.com	
  	
  
ü  Seesmic:	
  seesmic.com	
  	
  
ü  Tweetchat:	
  tweetchat.com	
  	
  
ü  Twi"er	
  mobile:	
  twi"er.com/download	
  	
  
	
  
Videos:	
  
	
  
ü  “Twi"er	
  in	
  Plain	
  English,”	
  from	
  CommonCrap	
  bit.ly/eFtxnh	
  
ü  “How	
  To	
  use	
  Twi"er	
  for	
  Business	
  (Part	
  1	
  of	
  3:	
  'Listening'),”	
  from	
  AmazingVideoTours	
  
bit.ly/g2xPgn	
  	
  
ü  “How	
  To	
  use	
  Twi"er	
  for	
  Business	
  (Part	
  2	
  of	
  3:	
  Engaging'),”	
  from	
  AmazingVideoTours	
  
bit.ly/f0l3G8	
  	
  
ü  “How	
  To	
  use	
  Twi"er	
  for	
  Business	
  (Part	
  3	
  of	
  3:	
  Twee>ng'),”	
  from	
  AmazingVideoTours	
  
bit.ly/hItoqb	
  	
  
Bill	
  Sheridan,	
  CAE	
  
The	
  Business	
  Learning	
  Ins9tute	
  
Tom	
  Hood,	
  CPA.CITP	
  
CEO	
  
Maryland	
  Associa9on	
  of	
  CPAs	
  
Business	
  Learning	
  Ins9tute	
  
(443)	
  632-­‐2301	
  
E-­‐mail	
  tom@macpa.org	
  
Web	
  h?p://www.macpa.org	
  
Blog	
  h?p://www.cpasuccess.com	
  
Blog	
  h?p://www.bizlearningblog.com	
  
	
  
	
  
Follow	
  me	
  on:	
  
ü 	
  Twi"er:	
  h"p://www.Twi"er.com/tomhood	
  
ü 	
  LinkedIn:	
  h"p://www.linkedin.com/in/tomhood	
  
ü 	
  Facebook:	
  h"p://www.facebook.com/thoodcpa	
  
ü Plaxo:	
  h"p://tomhood.myplaxo.com	
  
ü Slideshare:	
  h"p://www.slideshare.net/thoodcpa	
  
ü Youtube:	
  h"p://www.youtube.com/thoodcpa	
  
ü Second	
  Life	
  avatar	
  name:	
  Rocky	
  Maddaloni	
  

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MACPA SOCIAL MEDIA QUICK START

  • 1. Social  Media  Quick   Start  for  MEMBERS     Tom  Hood,  CPA,  CITP,  CGMA   The  Business  Learning  Ins9tute  
  • 3. h"p://macpa.conferences.io   Ask  and  answer   ques>ons  throughout   the  day  here…   Conferences.io  was  used  to  engage   our  members  and  encourage  open   Q&A  and  feedback  with  this   exci>ng  new  technology  we  will   begin  incorpora>ng  into  strategic   planning  and  CPE  courses  for   engagement  and  collabora>on.  
  • 4. Respond to a Poll Ask a Question Vote up a Question h"p://macpa.conferences.io  
  • 5. ü  Social  Media  101  -­‐  Why   ü  Introduc>on  to  Twi"er     ü  GePng  started     ü  Twi"er  basics     ü  Advanced  Twi"er   ü  The  bo"om  line   ü  Resources   Today’s  agenda   Tom  Hood,  CPA,CITP,  CGMA   The  Business  Learning  Ins9tute  
  • 6. Five  Things  Every  Professional  Needs   to  be  Good  At   1.  Learning  and  staying  on  the  cuPng  edge.   2.  Managing  your  career  (yep,  you  have  to   take  charge  of  your  own  career).   3.  Doing  the  work  (research,  produc>vity,   communica>on).   4.  Interac>ng  with  your  peers  and   colleagues.   5.  Becoming  a  thought  leader  in  your  field.       -­‐  Allen  Blue  co-­‐founder  Linked-­‐In   h"p://lnkd.in/HghTcX  
  • 7. Three  authors   ReTweeted  this   blog  post  which   men>oned  their   books…   h"p://www.cpasuccess.com/2012/01/the-­‐top-­‐ten-­‐business-­‐books-­‐of-­‐2011.html    
  • 8. Case  Studies   On  the  Cover  of  a  Magazine?   •  BCG  &  Company  –  blogs,  twi"er   •  Naden/Lean  –  blogs,  twi"er   •  James  Carroll  –  facebook,  twi"er   •  Morris  &  D’Angelo  
  • 10. Dental  CPAs  /  Naden-­‐Lean  
  • 11. An  introduc9on  to  Twi?er   What  is  Twi?er?   ü Social  filter   ü Broadcas>ng  tool   ü Listening  agent   ü Networker   ü Teacher   What  is  it  not?   ü A  waste  of  >me.   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 12. Why  is  Twi?er  important?   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute   1.  Informa>on   2.  Ci>zen  journalism   3.  Customer  service   4.  Communica>on  /   collabora>on  
  • 13. GeFng  started   Step  1:  Create  your  account   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 14. GeFng  started   Step  2:  Check  your  sePngs   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 15. GeFng  started   Step  2:  Check  your  sePngs   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 16. GeFng  started   Step  2:  Check  your  sePngs   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 17. GeFng  started   Step  2:  Check  your  sePngs   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 18. GeFng  started   Step  2:  Check  your  sePngs   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 19. GeFng  started   Step  2:  Check  your  sePngs   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 20. Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute   Twi?er  basics   Step  1:  Following     Some  sugges>ons:     @MACPA   @TomHood   @BillSheridan   @AICPA_JofA   @IRSnews   @SEC_News   @PeterFranchot   @MDChamber     …  and  who  are  they  following?  
  • 21. Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute   Twi?er  basics   Be  a  power  follower!      
  • 22. Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute   Twi?er  basics   Check  out  Twi"er’s   own  sugges>ons  of   whom  to  follow  …     …  based  on  your  Twi;er   and  Internet  ac=vity.      
  • 23. Twi?er  basics   Create  some  lists   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 24. Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute   Twi?er  basics   Step  2:  Listening     What  are  your   followers  saying?    
  • 25. Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute   Twi?er  basics   Step  3:  Twee>ng   and  retwee>ng    
  • 26. Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute   Twi?er  basics   Step  4:  URL   shorteners     •  Bit.ly   •  Goo.gl   •  Ow.ly   •  TinyURL   •  Su.pr   •  Lnk.co   •  T.co  –  Twi"er’s  built-­‐in  URL  shortener    
  • 27. Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute   Twi?er  basics   Step  5:  Direct   messages     They’re  like  Twi;er  e-­‐mail  –   one-­‐on-­‐one  conversa=ons   in  140  characters.  
  • 28. How to Crush a Conference Using Twitter Inspired  by  Dr.  Janet  Corral    
  • 29. Inspired  by  Dr.  Janet  Corral    
  • 30. Inspired  by  Dr.  Janet  Corral     Quote the keynote speaker!
  • 31. Start with the Conference Hashtag #MDSUMMIT13!
  • 32. Check it out now #MDSUMMIT13!
  • 33. Follow the (Thought) leaders! @ronaldbaker   @jenniferwarawa   @tmackintosh   @donnyitk   @byron_cpa   @jodypadarcpa   @FAFnorwalk   @gaperry   @tomhood   @reggiehenr    
  • 34. Follow the Sponsors & Press!@CPA2Biz   @SageNAmerica   @SageAccountants   @CCH_Whats_New   @Ziptr   @Byron_CPA   @Accoun>ngWeb   @CPAPractAdvisor   @Accoun>ngToday   @BBJonline   @smartceo   @mddailyrecord   @GoingConcern  
  • 35. Connect to our Technology Providers! @teamflybits   @conferencesio   @getgroupsystems   @macpa    
  • 36. Advanced  Twi?er   1.  Third-­‐party  tools   •  TweetDeck   •  HootSuite   •  Twhirl   •  Mobile  apps   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 37. Advanced  Twi?er   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 38. Advanced  Twi?er   1.  Hashtags     2.  GePng  around  the  140-­‐ character  limit   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 39. Innova>on  adop>on  =  Social  Networks     “The  degree  to  which  an  individual  in  a  social  network  is   connected  to  other  individuals  in  the  network  (actor   centrality)  has  been  shown  to  have  a  major  influence  on   that  individual’s  adop=on  of  business  innova=ons.”                  –  Research  Report  by  Associa>on  of  American   Medical  Colleges  
  • 40. #MDSUMMIT13     Innova>on  thru  Collabora>on   13  Top  Thought   Leaders   25  Top  technology  &  Sopware  Vendors   Terri   Polley,   Gail   Perry,   Teresa   MacKintosh,   Jennifer   Warawa,   Donny   Shimamoto,   Byron   Patrick,   Clarke   Price,   Erik   Asgeirsson,   Tom   Hood,   Ron   Baker,    Jody  Padar,  Joel  Sinkin,   Reggie  Henry  and  more…   Collabora>on  Technologies  
  • 41. My  point  is  this:   Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 43. Resources:   ü  Twi"er:  twi"er.com   ü  TweetDeck:  www.tweetdeck.com     ü  Twhirl:  www.twhirl.org     ü  HootSuite:  hootsuite.com     ü  Seesmic:  seesmic.com     ü  Tweetchat:  tweetchat.com     ü  Twi"er  mobile:  twi"er.com/download       Videos:     ü  “Twi"er  in  Plain  English,”  from  CommonCrap  bit.ly/eFtxnh   ü  “How  To  use  Twi"er  for  Business  (Part  1  of  3:  'Listening'),”  from  AmazingVideoTours   bit.ly/g2xPgn     ü  “How  To  use  Twi"er  for  Business  (Part  2  of  3:  Engaging'),”  from  AmazingVideoTours   bit.ly/f0l3G8     ü  “How  To  use  Twi"er  for  Business  (Part  3  of  3:  Twee>ng'),”  from  AmazingVideoTours   bit.ly/hItoqb     Bill  Sheridan,  CAE   The  Business  Learning  Ins9tute  
  • 44. Tom  Hood,  CPA.CITP   CEO   Maryland  Associa9on  of  CPAs   Business  Learning  Ins9tute   (443)  632-­‐2301   E-­‐mail  tom@macpa.org   Web  h?p://www.macpa.org   Blog  h?p://www.cpasuccess.com   Blog  h?p://www.bizlearningblog.com       Follow  me  on:   ü   Twi"er:  h"p://www.Twi"er.com/tomhood   ü   LinkedIn:  h"p://www.linkedin.com/in/tomhood   ü   Facebook:  h"p://www.facebook.com/thoodcpa   ü Plaxo:  h"p://tomhood.myplaxo.com   ü Slideshare:  h"p://www.slideshare.net/thoodcpa   ü Youtube:  h"p://www.youtube.com/thoodcpa   ü Second  Life  avatar  name:  Rocky  Maddaloni