Are you ready for the Fast Future? We have entered a period of exponential change. Recent research from the AICPA says that the business environment for CPAs and their clients will be characterized by “unprecedented, massive and highly accelerated change” through 2025. To thrive in this new age of hyper-change and growing uncertainty, it is now an imperative to learn a new competency–how to accurately anticipate the future. This session will show how to anticipate these trends and move from being a crisis manager to an opportunity manager. At the end of the session participants will set actionable steps to elevate and accelerate their organization’s strategy. Presentation at the Wolters Kluwer CCH Users Conference in Las Vegas

1. How$to$Get$Ready$
for$the$Fast$Future$
Tom$Hood,$CPA,$CITP,$CGMA$
CEO$
MACPA$&$BLI$
@tomhood$

2. How to Get Ready for the Fast Future
By:Tom Hood, CPA, CITP, CGMA
@tomhood

3. Vote for a question
Respond to Poll
Ask a Question
MACPA.CNF.IO
Select your session
and join the
conversation:

4. Download today’s slides at …
www.SlideShare.net/thoodcpa

5. What would Rita Say?
Rita McGrath, Columbia Business School
Author – End of Competitive Advantage
“How$would$you$think$differently$about$your$
strategy$if$you$knew$your$advantage$might$not$last?”$

8. www.blionline.org
Source: CPA.COM Insight into the CPA of the
Future Study 2014
Only 8% of CPAs are Future Ready
Future Ready is the capacity to be
aware, predictive, and adaptive of
emerging challenges, tech
innovations, and trends and
changes in business, population,
and social environment.

9. Gradual then Sudden

10. Gradual then Sudden

11. More Uber cars than yellow taxis on the road in NYC

12. AirBnB Rooms available surpasses Hilton & Marriott

14. Two of the world’s biggest oil and gas groups are set to deploy artificial
intelligence software to do the work of back-office accountants and call-
centre workers, in the latest sign that white- collar jobs could be under
threat from the rise of smart machines.

16. Will your job be done by a machine?
Source: NPR Planet Money, May, 2015

17. In the next five
years we will
TRANSFORM
How we market,
sell , communicate,
collaborate,
innovate, and
educate
– Dan Burrus

18. Clients and Employers want
CPAs to offer PROACTIVE
advice and insights that are
actionable about the future!

19. Five Cs to be Future Ready
1. Context
2. Certainty
3. Capacity
4. Competence
5. Core Beliefs

20. Context

22. 'If the rate of change on the outside
exceeds the rate of change on the inside,
the end is near.’ – Jack Welch

23. Certainty

24. Start With Certainty &
Find Opportunities
www.blionline.org/ao

27. Cloud computing trends
Source: Sage North America
of small businesses are
demanding cloud-based
computing
61%
Only 10% of CPAs using
cloud to work with clients!

28. EXERCISE your Turn
Identify one hard trend impacting your organization:
Regulatory
Technology
Demographic
Then one BIG opportunity related to it!
EXAMPLE
Demographics: 80 percent of the people in our field will be retiring since they are
Baby Boomers
Focus on hiring more young, innovative people who will think out of the box. Create
a process for the people who are retiring to help the younger people by sharing their
knowledge and successes as well as their failures."

29. Capacity

30. Cloud computing trends
Source: Sage North America
of small businesses are
demanding cloud-based
computing
61%
Only 10% of CPAs using
cloud to work with clients!

31. OPPORTUNITY
Technology’s impact on firm service lines
• Efficiencies
• Innovation
• Efficiencies
• Innovation
• Transformative
• Revenue Growth
New Opportunities Emerging Dramatic Change
Audit Tax
Accounting
services
Source:AICPA Spring Council 2015

32. Competency

33. 30
1,000
75,000

34. www.blionline.org

35. ANTICIPATION(
Strategic$Thinking$
External$Awareness$
Vision$
ConOnuous$Learning$
InnovaOon$
CreaOvity$
Problem$Solving$
PrioriOzaOon$
Business$Acumen$
Decisiveness$
Influencing/Persuading$
EmoOonal$Intelligence$
Consensus$Building$
CollaboraOon$
InspiraOon$
Risk$Management$
Anticipation –The Critical Competency
• Anticipating and reacting to the
nature and speed of change.
• Acting decisively without always
having clear direction and
certainty.
• Navigating through complexity,
chaos, and confusion.
• Maintaining effectiveness despite
constant surprises and a lack of
predictability.
Source: Conference Board Global Leadership Forecast 2015

37. Core Beliefs"Protect the Core and Stimulate Progress

38. 15X

39. 6 – 8 – 4
Hard is Soft.
Soft is Hard.

40. Creating the Magnetic Firm
Purpose Driven Great Leadership Culture
Of Growth
Inspiring Workplace
Vision, Purpose and
Values based
Transparent and
Inspirational
Leadership
Learning Culture
- Self and Formal
Development
Flexible and Open
Work Environment
Focus on Strengths
and Positivity
Build Consensus and
Commitment
Career & Growth
Orientation –
Career Paths
Work/Life Balance
Inclusive and
Diverse
Leadership
Development at all
levels
Customer focused Coaching and
Feedback
High Performance –
Insight to Action
Anticipatory and
Proactive
Collaborative and
Team based
EffectiveTechnology
Tools - mobile

41. BLI(8,S(Model$
Strategy Staff
Skills
Structure
Style
Systems
Shared
Vision
Shared
Beliefs
www.blionline.org$

42. Trust
Integrity
Objectivity
Excellence
Lifelong Learning
Protect the Core AND Stimulate Progress
When everything is changing, know what should
not change…

43. A Clarion Call to Get Out of Our Box(es)
Leave me alone!
I spent thirty
years building this
box.

44. CPAs are trusted advisors who help business
and organizations shape their future.
Combining insight with integrity they deliver
value by:
• Communicating the total picture with
clarity and objectivity;
• Translating complex information into
critical knowledge;
• Anticipating and creating opportunities;
• Designing pathways that transform vision
into reality.
Source:AICPA: CPA Horizons 2025 Report

45. http://www.blionline.org/ao

46. And one more
thing…

47. Why you won’t do any of this
1. Not enough time.
2. Being reactive versus
proactive.
3. Doing more with less.
4. Information overload
(standards and
regulations).
5. Managing change.

48. Disruption and RONI"
The gap is widening, faster!
Source: Clayton Christensen, “Innovation Killers”
We think this
is trade-off

49. Calendar -The No. 1 App
Spend just one hour per week in the future…

50. Tom Hood, CPA, CITP, CGMA
CPA Practice Adviser Accounting Hall of Fame
Named the Second Most Influential in Accounting by
Accounting Today Magazine 2015
Top 150 Influencer by Linked-In
Top 25 Influencers in Learning & HR by HR Examiner
Top 25 Public Accounting Thought Leaders by CPA
Practice Adviser
Working on Learning Management with AICPA/CPA2Biz,
Cloud Curriculum, Performance Management /XBRL,
Leadership & Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/
Hood's&greatest&a,ribute&isn't&that&he&consistently&
glimpses&the&future&more&quickly&than&the&rest&of&us&
(though&he&does).&It's&that&he's&able&to&bring&it&back&to&
the&present&and&serve&as&its&?reless,&inspiring&and&
effec?ve&champion.&&&&&&&&&&&&&&&&&&&&– Accounting Today

51. http://www.blionline.org/ao

52. Scan for CPE
52$

53. Par$cipant*Polls*
CCHUC15*
Tom*Hood,*CPA,*CITP,*CGMA*
CEO*
MACPA*&*Business*Learning*Ins$tute*
@tomhood*

54. Genera$on*

55. Biggest*Challenges*
1. Succession*&*
Talent*
Development*
2. Being*reac$ve*vs*
proac$ve*
3. Recruitment*&*
reten$on*
4. Managing*change*
5. Not*enough*$me*
109*responses*

56. Top*Skills*
1. Communica$on*
2. Inspiring*and*
mo$va$ng*others*
3. Strategic*&*Cri$cal*
Thinking*
4. An$cipa$ng*and*
serving*evolving*needs*
5. Influencing*and*
persuading*others*

58. Biggest*Challenges*
1. Succession*&*Talent*
Development*
2. Recruitment*&*
reten$on*
3. Being*reac$ve*vs*
proac$ve*
4. Not*enough*$me*
5. Managing*change*
85*responses*

59. Top*Skills*
85*responses*
1. Strategic*&*Cri$cal*
Thinking*
2. Communica$on*
3. Inspiring*and*
mo$va$ng*others*
4. An$cipa$ng*and*
serving*evolving*needs*
5. Change*leadership*

60. Top*Challenges*Facing*Your*Firm*
85*responses*
1. Recrui$ng*top*talent*
2. Engagement*of*our*
people*
3. Workload*
compression*
4. Reten$on*of*top*
talent*
5. Business*
development*and*
growth*

61. http://www.blionline.org/ao

62. Tom Hood, CPA, CITP, CGMA
CPA Practice Adviser Accounting Hall of Fame
Named the Second Most Influential in Accounting by
Accounting Today Magazine 2015
Top 150 Influencer by Linked-In
Top 25 Influencers in Learning & HR by HR Examiner
Top 25 Public Accounting Thought Leaders by CPA
Practice Adviser
Working on Learning Management with AICPA/CPA2Biz,
Cloud Curriculum, Performance Management /XBRL,
Leadership & Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/
Hood's&greatest&a,ribute&isn't&that&he&consistently&
glimpses&the&future&more&quickly&than&the&rest&of&us&
(though&he&does).&It's&that&he's&able&to&bring&it&back&to&
the&present&and&serve&as&its&?reless,&inspiring&and&
effec?ve&champion.&&&&&&&&&&&&&&&&&&&&– Accounting Today