How do you thrive in this fast arriving future? The one thing everyone agrees on is that change is accelerating and more and more being agile and proactive is simply not enough. What if there is a better way? MACPA and BLI found one answer when we met Daniel Burrus, futurist, technologist and business guru. Dan researched what the number one skill (competency) needed for businesses in the foreseeable future. That skill is the ability to ANTICIPATE and it can be taught. Dan has developed a program to help us all become preactive, the ability to anticipate and solve problems before they happen. To become opportunity managers and leave behind the constant pressures of crisis management. We at our Business Learning Institute think he is onto something. Then we asked, can we take a profession based on history, looking out the rear view mirror and make it also future-focused? Can we teach CPAs, CFOs, finance and accounting professionals how to anticipate? On November 4th, business guru, tech-futurist, and bestselling author of Flash Foresight came to Maryland to work with the Business Leanring Institute, the learning and innovation lab of the Maryland Association of CPAs to help anticpate better the fast coming future... This slide deck shows our research about why we think this is needed NOW. Save the date for May 4th in Maryland when Daniel Burrus will be back to launch this exciting new program. For more information contact becky@macpa.org Or register on-line http://www.blinonline.org/acpa

1. http://www.blionline.org/acpa

2. www.blionline.org
The Burrus Anticipatory CPA / CFO/
Accounting / Finance Professional
A strategic collaboration with Dan Burrus and Burrus Research.

3. Only 13% of CPAs Ahead of Curve

4. www.blionline.org
Source: CPA.COM Insight into the CPA of the
Future Study 2014
Only 8% of CPAs are Future Ready
Future Ready is the capacity
to be aware, predictive, and
adaptive of emerging
challenges, tech innovations,
and trends and changes in
business, population, and
social environment.

5. The research: Anticipation is
showing up across our Profession
MACPA
Member
Survey
Top
Challenges
2014
Sleeter
Group
Survey
2014

6. Still not convinced?
• #1 Issue facing CPAs in MACPA-BLI national survey
• 76% of SMB owners say their CPAs are not proactive
• 75% of SMB owners have changed firms due to “reactive
services” instead of proactive advice
• 57% want more business
planning and strategic advice

7. What your customers rally want?
"Increasing the proactive
consultative approach to
business service and
technology information is
one of the most important
factors in improving a firm’s
reputation and the strength
of its relationships.”
- Doug Sleeter

8. The Anticipatory CPA / Finance /
Accounting Professional

9. Competencies – Research & Examples

10. ANTICIPATION
Strategic
Thinking
External
Awareness
Vision
ConDnuous
Learning
InnovaDon
CreaDvity
Problem
Solving
PrioriDzaDon
Business
Acumen
Decisiveness
Influencing/Persuading
EmoDonal
Intelligence
Consensus
Building
CollaboraDon
InspiraDon
Risk
Management
The competency of “anticipation” actually includes a number of
competencies included in many of the top companies of today and
the CPA Profession as well.
Across these models, you'll see a common theme of "strategic
thinking," "innovation" and "leading change."
Many of these organizations build (and validate) fantastic
competency models and know what they want people to do.
The beauty of the Anticipatory Organization model is that it offers
a clear process that makes highly-abstract leadership competencies
attainable and trainable.
If an organization wants to make "strategic thinking" or "innovation"
a core competency, we can provide clear, trainable activities that
can be targeted to a wide range of learners (from individual
contributors to senior leadership).
We provide the bridge between the competency model and the
desired observable behaviors.
Anticipation –The Critical Competency

11. www.blionline.org

12. ANTICIPATION
Strategic
Thinking
External
Awareness
Vision
ConDnuous
Learning
InnovaDon
CreaDvity
Problem
Solving
PrioriDzaDon
Business
Acumen
Decisiveness
Influencing/Persuading
EmoDonal
Intelligence
Consensus
Building
CollaboraDon
InspiraDon
Risk
Management
AnDcipatory
OrganizaDon:
Finance
/
AccounDng
EdiDon
CGMA Competency Framework

13. www.blionline.org
Anticipatory Organization:Accounting &
Finance Edition
The Anticipatory CPA follows the BLI Bounce Career Model

14. www.blionline.org
Anticipatory Finance /
Accounting covers
these competencies
Burrus Research and
competencies
developed:
Strategic thinking,
external awareness,
vision, continuous
learning, innovation,
creativity, problem
solving, prioritization,
proactive, business
acumen, decisiveness,
influencing and
persuading, emotional
intelligence, consensus
building, collaboration.
Research from CPA Horizons 2025 CPA Competencies for future
The Anticipatory CPA covers most future competencies
identified in the (AICPA) CPA Horizons 2025 Project

15. From: Reactive To: Preactive & Anticipatory
From: Crisis Management To: Opportunity Manager
From: Problems To: Solutions

16. Know What’s Next
HARDTRENDS are certainties.They will happen, regardless of your actions. SOFTTRENDS
might happen—and you can influence them.An organization that can identify certainties and
future disruptions, will be better poised for success.
Develop Opportunities
Every HARDTREND provides an opportunity.The question is whether you’ll be there to
capitalize on it.The Anticipatory Organization model helps you pre-solve predictable problems in
order to identify and act on game-changing opportunities.
Shape the Future
Your view of the future shapes the decisions you make today.And, the decisions you make will
shape your future.This is your FUTUREVIEW® and it is a powerful force in shaping the future of
both organizations and individuals.The Anticipatory Organization model reveals the power of
your FUTUREVIEW and teaches you to use HARDTRENDS to elevate your plans and realize
the business you envision.
Accelerate Success
When your entire team shares a common FUTUREVIEW that’s based around the certainty of
HARDTRENDS, it drives your organization’s strategic velocity and accelerates success.
The Anticipatory CPA/CFO/Accounting &
Finance Edition

18. If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
Tom Hood, CPA, CITP, CGMA
Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013
Top 150 Influencer by Linked-In
Top 25 Influencers in Learning & HR by HR
Examiner
CPA Practice Adviser Accounting Hall of Fame
Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership & Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/