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2009 CPA PROFESSION
       UPDATE
          Prepared for:




         January 29 2009
                 29,
        Tom Hood, CPA.CITP
      CEO & Executive Director
    Maryland Association of CPAs
“CPAs ARE the
DISCIPLINE in business!
              business!”
       Jim Collins
What is a Profession?
      All professions involve technical, specialized
              f   i    i    l t hi l           i li d
      and highly skilled work. Training for this work
       involves obtaining degrees and professional
          q
          qualifications without which entry to the
                                             y
        profession i b
            f   i is barred. T i i also requires
                             d Training l          i
                  regular updating of skills.
                                                    Source: Wikipedia
 Maryland CPAs are required to achieve the 4 E’s to
     qualify for licensure

 1.   Education – bachelor’s degree + 30 hours
 2.
 2    Examination – Pass the Uniform CPA Exam
 3.   Ethics – Maryland requires a separate ethics exam
 4.   Experience – 1 year of experience working with a CPA

 Thereafter, they are required t complete 80 h
 Th     ft th             i d to     lt      hours of continuing
                                                    f     ti i
      education every two years, including four hours of ethics
      training.
Economic Outlook
                          • National Outlook is not
                          bright
                          •EEconomists estimate 3Q
                                    it     ti t
                          2009 – 1st Q 2010 for
                          recovery
                          • Maryland outlook is much
                          better
                          • Top 5 states to recover the
                          fastest
                          • CPA Career one of the Top
                          10 recession-proof careers
                          • CPA firms below Top 8 are
                                                p
                          continuing to see growth

   www.cpasuccess.com – Economy category
        p                     y     gy
US Treasury




MD Comptroller
 MD Comptroller




MD Comptroller




                                                                                CAQ




    Courtesy of the Maryland Association of CPAs – 2008 edition
    Drawing by Carol Kirwan CPA
Infrastructure
Your Infrastructure is maintained by your Professional Associations
               AICPA & State CPA societies (MACPA)




       Pipeline – Workforce
       Legislation – Regulation
       Technology – Web 2.0
Pipeline - CPAs are SEXY!
Pipeline - Good News
  p
                     20% avg increase in
                   Graduates & enrollments!
Pipeline

Primary  College  CPA Exam   CPA   MACPA                  Engaged
                                           MACPA CPA
School  Student Candidate          CPA                    Retiree
                                           Career Paths
Student                            NYPN
1,373 1,818         399                    8,047




                 •Drive to  
                 CPA Exam
                 •Reach 
                       h
                 employment  
                 influencers
                 •Career 
                 changers
                  h
Four Generations in the Workplace
Issue: Generation Differences


  •   Matures – 1909-45
  •   Boomers – 1946 64
                  1946-64
  •   Gen X – 1965-80
  •   Millennials - 1981
      Mill   il
      + up (Y2K, Netgen,
      Echo-boom,
      Echo-boom
      Gen Y)

  Which one are you?
Why won t they sit?
    won’t
CPA Exam changes

  Then:                 Now:
• Paper-based      • Computerized
• 2 x year May &   • Anytime
  November         • 2 months per quarter
• 5 sections       • Pass all sections in 18
                     months (to keep passed
                     sections)
                   • 4 sections
                   • 70% new content!
Steps to become a CPA
1. Get Accounting Education – 150 hours
2. Sit for & Complete CPA Exam
                 p
3. Take AICPA Ethics self-study & report
   grades to State Board
4. Complete 2,000 hour experience
   requirement (interning counts) RPE
   form
5. Take the official oath at the Swearing-in
   Ceremony
What you can do to promote
the
th CPA?
 • Understand the “new” CPA Exam
   – New Educational Requirements
 • Encourage MACPA candidate
   membership
         b hi
 • Use CPA Exam tracking tool to track
   employees progress
 • Support the swearing-in ceremony
 • C t / reinforce firm/company culture
   Create     if     fi /           lt
   that celebrates CPAs
Promote the CPA license
   Maryland DLLR Swearing-in of new CPAs




               June 16, 2009
At the Maryland Business & Accounting Expo
Biggest Issue Facing NYPNs
• Bridging the Gap between college & real world
• Under-Developed Skill Sets
   – Leadership & Communication
   – Ti
      Time M
           Management & Organization
                       tO       i ti
   – Analytical Skills
   – Technical Skills
• Work-Life Balance
• Limited Networking Opportunities
                     g pp
• Intimidation
• CPA Exam
• Lack of a Voice in Profession
MACPA & Social Media
By 2010, Millenials/Gen Y-ers will
outnumber Baby Boomers
                 Boomers.
http://www.cpaisland.com
www.cpalearning2.com




Try this professional networking site
                www.linkedin.com

        www.CPALEARNING2.com
Infrastructure –
Legislation - Regulation
US Treasury




MD Comptroller
 MD Comptroller




MD Comptroller




                                                                                              CAQ




                  Courtesy of the Maryland Association of CPAs – 2008 edition
                                 Drawing by Carol Kirwan CPA
IFRS – International
Financial Reporting Standards




             Not if but when…
             Goodbye G  GAAP?
 Think about this – If SEC timeline is 2014 – what year
 do you have to convert to show three years of
    y                                   y
 comparable f/s?
History of CPA Legislation
 KEY                  In the 
                      Beginning...
                                            Rights & Recognition
                   Max Teichman, 
GOALS/                                      •Privilege of Self-
RESULTS            Frank Blacklock & 
                   Frank Blacklock &                                                         AG opinion of 1981
                                            Regulation                                                                            SB 560 Defeated
                   William Rogers                                                            Grants rights to non‐             Maryland Corporate 
                                            •Right to Sole Control                           CPAs for Reviews &                  Accountability Act
                                            over an Area of Practice                               Comps.           MACPA requests 
                                                                                                                                                            HB 1296 
                                                                                                                 reversal of AG Opinion 
                                                                                                                 – “This is not an audit” 
                                                                                                                                                            Mobility 
                                                                                                                    language added
                           • CPA Bill signed April 10, 1900
                                                                                                                                                             Passes
PROJECTS/                                                                                                                    MACPA wins use of 
                           • MD is 3rd state (NY & PA)
                           • MD is 3 state (NY & PA)
STRATEGIES                                                                                                                  “consultants” in firm 
                                                                                                                             letterhead at State 
                                                                                                                                    Board
             State Board of 
                                                                                                                                  Accounting 
              Accountancy                                                                                                         Reform task 
                formed                             Maryland                                                                          Force 
KEY EVENTS                                                                                                                         addresses 
                                               becomes the 1st
                                               becomes the 1                                                                          SOX
                                                                                             HB 1261 re‐writes
                                                state to restrict                                                            State Board Hearing
                                                                                              CPA Law ‐ 1986                 May 1, 2003
                                               practice for CPAs
                                                                                              MACPA amendments 
                                                                                             to ed requirements fail

PEOPLE                                                                                                              MACPA Forms Task Force  and 
                                                                                                                                                        New simpler CPA 
                                                                                                                                                               p
                                                                                                                         surveys members
                                                                                                                         surveys members
                                                                                                                                                      exam Education Rules
                                                                                                                        88% Sub Equivalency
                                                                                                                   76% Peer Review & Safe Harbor
                                                                                                                     68% Non‐CPA Ownership
                                                                                                                      Terry Hancock
                                                                                                                      chairs Legislative 
PRODUCTS/                                                              Larry Kamanitz 
                                                                                                  Dawson Grove        Committee           Allen Deleon 
SERVICES/                                                              chairs Legislative 
SITES                                                                                             chairs Legislative 
                                                                                                           g                              chairs Legislative 
                                                                                                                                                   g
                                                                       Committee
                                                                       C      itt
                                                                                                  Committee                               Committee




Dateline
                1900      1901       1922      1924           1974 1976         1981 1987 1993                 1999 2001 2003 2005 2006 2007 2008
                                                                                                                                                                        26
                                                     Maryland Association of CPAs
Leg / Reg Changes you
need to know!
   New Mobility Law
                 y
   Maryland Individual Tax Preparer Act
   New Corporate Reporting Requirements
   Peer Review Requirement – October 1st
   Prevent Sales Tax on Accounting & Tax Services
   S                   ff
    Stop trial lawyers efforts at repealing contributory
    fault doctrine

      CPA Day in Annapolis
        January 28, 2009
2009 Maryland Agenda
Stop Sales Tax on
 Accounting/tax/consulting services
Stop Tort Reform – Comparative
 Negligence = frivolous lawsuits
Pass Technical C
P    T h i l Corrections – CPE &
                        ti
 Peer Review
St T P
Stop Tax Preparer li      i   h
                    licensing changes




    Stay up-to-date at our blog at www.cpalegislativeinsider.com
New R
N   Recession R
          i Resources

•   Special Economy webpage
•   www.cpasuccess.com – Economy
•   24 Hours of Free CPE for all members
•   Special Courses
•   MDBIZEXPO dedicated to surviving &
    thriving in this recession
MDBIZEXPO June 16th & 17th, 2009
                 t      t
Financial Literacy




           www.feedthepig.org
                      pg g
           www.360financialliteracy.org
Connect – Protect - Achieve!
                        “Association members
                         Association
                      earn, on average, $10,000
                       more per year than non-
                               members”
                                  And
                       “are 19% more likely to
                          say they are “very-
                       satisfied
                       satisfied” with their jobs
                         than non-members”
                      Where the Winners Meet Study by the
                         William E. Smith Institute for
                             Association Research
More ways t connect with MACPA
M         to      t ith

•   Linked-In – MACPA Group
•   Facebook – NYPN Group
•   MACPA on Twitter
•   Youtube videos from MACPA
•   Tom on Twitter
•   Slideshare
•   Visit us in Second Life
Stay current with our blogs &
   y                     g
podcasts
• CPA Success
  http://www.cpasuccess.com
•NNew CPAS htt //
              http://www.newcpas.com
• CPA Island – Free CPE events
  http://www.cpaisland.com
  http://www cpaisland com
• Self-guided social media learning
  http://www.cpalearning2.com
  http://www cpalearning2 com
• MACPA Podcasts
  http://www.macpa.org/Content/23333.aspx
  http://www macpa org/Content/23333 aspx
Tom Hood, CPA.CITP
            CEO
Maryland Association of CPAs
 Business Learning Institute
       (443) 632 2301
             632-2301
   E-mail tom@macpa.org

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2009 Piu Watkins Meegan

  • 1. 2009 CPA PROFESSION UPDATE Prepared for: January 29 2009 29, Tom Hood, CPA.CITP CEO & Executive Director Maryland Association of CPAs
  • 2. “CPAs ARE the DISCIPLINE in business! business!” Jim Collins
  • 3. What is a Profession? All professions involve technical, specialized f i i l t hi l i li d and highly skilled work. Training for this work involves obtaining degrees and professional q qualifications without which entry to the y profession i b f i is barred. T i i also requires d Training l i regular updating of skills. Source: Wikipedia Maryland CPAs are required to achieve the 4 E’s to qualify for licensure 1. Education – bachelor’s degree + 30 hours 2. 2 Examination – Pass the Uniform CPA Exam 3. Ethics – Maryland requires a separate ethics exam 4. Experience – 1 year of experience working with a CPA Thereafter, they are required t complete 80 h Th ft th i d to lt hours of continuing f ti i education every two years, including four hours of ethics training.
  • 4.
  • 5. Economic Outlook • National Outlook is not bright •EEconomists estimate 3Q it ti t 2009 – 1st Q 2010 for recovery • Maryland outlook is much better • Top 5 states to recover the fastest • CPA Career one of the Top 10 recession-proof careers • CPA firms below Top 8 are p continuing to see growth www.cpasuccess.com – Economy category p y gy
  • 6. US Treasury MD Comptroller MD Comptroller MD Comptroller CAQ Courtesy of the Maryland Association of CPAs – 2008 edition Drawing by Carol Kirwan CPA
  • 8. Your Infrastructure is maintained by your Professional Associations AICPA & State CPA societies (MACPA) Pipeline – Workforce Legislation – Regulation Technology – Web 2.0
  • 9. Pipeline - CPAs are SEXY!
  • 10. Pipeline - Good News p 20% avg increase in Graduates & enrollments!
  • 11. Pipeline Primary  College  CPA Exam CPA MACPA Engaged MACPA CPA School  Student Candidate CPA Retiree Career Paths Student NYPN 1,373 1,818 399 8,047 •Drive to   CPA Exam •Reach  h employment   influencers •Career  changers h
  • 12. Four Generations in the Workplace Issue: Generation Differences • Matures – 1909-45 • Boomers – 1946 64 1946-64 • Gen X – 1965-80 • Millennials - 1981 Mill il + up (Y2K, Netgen, Echo-boom, Echo-boom Gen Y) Which one are you?
  • 13. Why won t they sit? won’t
  • 14. CPA Exam changes Then: Now: • Paper-based • Computerized • 2 x year May & • Anytime November • 2 months per quarter • 5 sections • Pass all sections in 18 months (to keep passed sections) • 4 sections • 70% new content!
  • 15. Steps to become a CPA 1. Get Accounting Education – 150 hours 2. Sit for & Complete CPA Exam p 3. Take AICPA Ethics self-study & report grades to State Board 4. Complete 2,000 hour experience requirement (interning counts) RPE form 5. Take the official oath at the Swearing-in Ceremony
  • 16. What you can do to promote the th CPA? • Understand the “new” CPA Exam – New Educational Requirements • Encourage MACPA candidate membership b hi • Use CPA Exam tracking tool to track employees progress • Support the swearing-in ceremony • C t / reinforce firm/company culture Create if fi / lt that celebrates CPAs
  • 17. Promote the CPA license Maryland DLLR Swearing-in of new CPAs June 16, 2009 At the Maryland Business & Accounting Expo
  • 18. Biggest Issue Facing NYPNs • Bridging the Gap between college & real world • Under-Developed Skill Sets – Leadership & Communication – Ti Time M Management & Organization tO i ti – Analytical Skills – Technical Skills • Work-Life Balance • Limited Networking Opportunities g pp • Intimidation • CPA Exam • Lack of a Voice in Profession
  • 19. MACPA & Social Media By 2010, Millenials/Gen Y-ers will outnumber Baby Boomers Boomers.
  • 21. www.cpalearning2.com Try this professional networking site www.linkedin.com www.CPALEARNING2.com
  • 23. US Treasury MD Comptroller MD Comptroller MD Comptroller CAQ Courtesy of the Maryland Association of CPAs – 2008 edition Drawing by Carol Kirwan CPA
  • 24.
  • 25. IFRS – International Financial Reporting Standards Not if but when… Goodbye G GAAP? Think about this – If SEC timeline is 2014 – what year do you have to convert to show three years of y y comparable f/s?
  • 26. History of CPA Legislation KEY In the  Beginning... Rights & Recognition Max Teichman,  GOALS/ •Privilege of Self- RESULTS Frank Blacklock &  Frank Blacklock & AG opinion of 1981 Regulation SB 560 Defeated William Rogers Grants rights to non‐ Maryland Corporate  •Right to Sole Control CPAs for Reviews &  Accountability Act over an Area of Practice Comps. MACPA requests  HB 1296  reversal of AG Opinion  – “This is not an audit”  Mobility  language added • CPA Bill signed April 10, 1900 Passes PROJECTS/ MACPA wins use of  • MD is 3rd state (NY & PA) • MD is 3 state (NY & PA) STRATEGIES “consultants” in firm  letterhead at State  Board State Board of  Accounting  Accountancy  Reform task  formed Maryland  Force  KEY EVENTS addresses  becomes the 1st becomes the 1 SOX HB 1261 re‐writes state to restrict  State Board Hearing CPA Law ‐ 1986 May 1, 2003 practice for CPAs MACPA amendments  to ed requirements fail PEOPLE MACPA Forms Task Force  and  New simpler CPA  p surveys members surveys members exam Education Rules 88% Sub Equivalency 76% Peer Review & Safe Harbor 68% Non‐CPA Ownership Terry Hancock chairs Legislative  PRODUCTS/ Larry Kamanitz  Dawson Grove  Committee Allen Deleon  SERVICES/ chairs Legislative  SITES chairs Legislative  g chairs Legislative  g Committee C itt Committee Committee Dateline 1900 1901 1922 1924 1974 1976 1981 1987 1993 1999 2001 2003 2005 2006 2007 2008 26 Maryland Association of CPAs
  • 27. Leg / Reg Changes you need to know!  New Mobility Law y  Maryland Individual Tax Preparer Act  New Corporate Reporting Requirements  Peer Review Requirement – October 1st  Prevent Sales Tax on Accounting & Tax Services  S ff Stop trial lawyers efforts at repealing contributory fault doctrine CPA Day in Annapolis January 28, 2009
  • 28. 2009 Maryland Agenda Stop Sales Tax on Accounting/tax/consulting services Stop Tort Reform – Comparative Negligence = frivolous lawsuits Pass Technical C P T h i l Corrections – CPE & ti Peer Review St T P Stop Tax Preparer li i h licensing changes Stay up-to-date at our blog at www.cpalegislativeinsider.com
  • 29. New R N Recession R i Resources • Special Economy webpage • www.cpasuccess.com – Economy • 24 Hours of Free CPE for all members • Special Courses • MDBIZEXPO dedicated to surviving & thriving in this recession
  • 30. MDBIZEXPO June 16th & 17th, 2009 t t
  • 31. Financial Literacy www.feedthepig.org pg g www.360financialliteracy.org
  • 32.
  • 33. Connect – Protect - Achieve! “Association members Association earn, on average, $10,000 more per year than non- members” And “are 19% more likely to say they are “very- satisfied satisfied” with their jobs than non-members” Where the Winners Meet Study by the William E. Smith Institute for Association Research
  • 34. More ways t connect with MACPA M to t ith • Linked-In – MACPA Group • Facebook – NYPN Group • MACPA on Twitter • Youtube videos from MACPA • Tom on Twitter • Slideshare • Visit us in Second Life
  • 35. Stay current with our blogs & y g podcasts • CPA Success http://www.cpasuccess.com •NNew CPAS htt // http://www.newcpas.com • CPA Island – Free CPE events http://www.cpaisland.com http://www cpaisland com • Self-guided social media learning http://www.cpalearning2.com http://www cpalearning2 com • MACPA Podcasts http://www.macpa.org/Content/23333.aspx http://www macpa org/Content/23333 aspx
  • 36. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632 2301 632-2301 E-mail tom@macpa.org