Branding – A Quick Recap. Brand gives an identity to the product that distinguishes it from the competition. http://www.thomsondata.com

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10. o Brand as Identifiers
FROM TO
o Names, logos, slogans build
awareness and image
o Brand as experience providers
o Names, logos, slogans, events,
customer contacts which build
sensory, affective,
creative relations and ways of
being (lifestyles) with the brand

11. BRAND
EQUITY

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