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a day in the life of a

STARTUP FOUNDER
               http://www.flickr.com/photos/rhinoneal/3907394091
A BIT ABOUT ME…
• CONSEROS FOUNDER
• STARTED IN 2006
• 100% EXPORT
• EXIT IN 2009
TOPICS
1. STARTING
2. GROWING
3. EXITING



              http://www.flickr.com/photos/gianpierre_soto/5505817770/sizes/l/in/photostream/
team | validation | funding

   STARTING
             http://www.flickr.com/photos/cedmars/6816878644/
Team
Make wise choices, including your co-founders




                                                http://cdn.api.warnerbros.com/WB_Portal_3.0/imageRequest?rendition=SmallThumbnail&contentId=087194
Founders
•   Committed & Passionate
•   Ideal Number? Well: 1 < n ≥ 3


Core Team
•   Never settle for anything less than A+
•   Hire for culture fit & functional skills
•   Be slow to hire & quick to fire


Mentors
•   Have founded a startup
•   Available when needed

                                               http://www.flickr.com/photos/syume/4400844746/
You will wake up in a puddle of your
          own sweat realizing you’re
                  completely fucked




                     http://sleepdisorders.dolyan.com/30‐great‐tips‐what‐can‐help‐me‐sleep/
Validation
Your idea solves a problem
customers are willing to pay
money for




                               http://wallpapergravity.com/Image.php?ID=382174
Validation
has never been easier, or more cost effective
Validation:
If you don’t do it, you’re
burning cash by guessing
               http://www.flickr.com/photos/trip22nlarry/5984291227/
Funding
The art of bootstrapping




                           http://www.flickr.com/photos/trippinlarry/5987691227/
Bootstrapping
retain control | no dilution




                               http://www.flickr.com/photos/tfpc/6139591124/
Art of Bootstrapping
•   Get lean – personally & professionally
•   Explore work for equity options with core team
•   What’s your Obama-O strategy?
•   Leverage every dollar you have, or can get




                                                     http://www.flickr.com/photos/h‐k‐d/4490192739/
Turning $1 into $2…
NRC-IRAP (r&d) | ACOA (sales, bd, marketing)
BNB (taps) | SR&ED (tax credit)




                                               http://www.flickr.com/photos/danielygo/6814491438/
Angel / Seed
Once you have a
validation, prototype, and
ideally paying customers




                             http://upload.wikimedia.org/wikipedia/commons/thumb/8/87/WinonaSavingsBankVault.JPG/1280px‐WinonaSavingsBankVault.JPG
Failure is from a lack of paying
    customers, not funding
                        http://www.flickr.com/photos/minusbaby/3403178463/
process | planning | advisors

      GROWING
                http://www.flickr.com/photos/evoo73/6930638399/
Process
Important, but don’t have
too many rules &
procedures

Balance with employee
empowerment & that
‘startup’ culture

Ensure you have a culture
of employee
accountability

                            http://www.flickr.com/photos/liberato/2292651755/
Planning
When starting, doing is more
important than planning.

At some point you will need
some ‘planning’ for growth




                 http://www.flickr.com/photos/jurvetson/21470089/
Advisors
Important to you as a founder, and to your company
strategy | positioning | execution

              EXITING
                   http://www.flickr.com/photos/javi_velazquez/6908063653/
Strategy
Are you an entrepreneur, or empire builder?




                                              http://commons.wikimedia.org/wiki/File:Maccari‐Cicero.jpg
Lean Startup + Early Exit
a winning combination




                            http://www.flickr.com/photos/kellbailey/1805414461/
Which path is better?
reducing time to exit = reducing risk + enhances IRR

                                               3 Year                                         IPO / Exit 
                                            Exit$25M at                                     $150M at 10%
                                                65%




                                                                                                     Mezzanine  
                                   Product / 


                                                Prove 




                                                                           Series A 


                                                                                         Series B 
                    Raise Angel 



                                   Market Fit
                     (own 35%)




                                                Model




                                                                         (own 40%)


                                                                                       (own 25%)
                                                         Traction




                                                                                                     (own 10%)
       Validation




                             2 to 3 years
                                                              5 to 7 years
                                                                                                                   Source: “Exit Strategy for Startups”, VentureArchetypes, LLC
Strategy
skate to where the puck will be & wrap yourself around acquirer’s axle




                                                                         Credit: Sporting News Archive
Exit Strategy
Have your “end game” exit
strategy on Day #1
                            http://www.flickr.com/photos/uckhet/268319752/
Positioning
•   Tell a good story, with passion
•   Specifics on potential of “together”
•   Vision of “what could be” in the future

                                http://www.flickr.com/photos/beaconradio/5911999506/
Negotiation
•   Hire A+ finance & legal advisors
•   Never piecemeal
•   Clean house before diligence


                            http://www.gazprom.com/about/history/events/italy40/
Challenges
Starting a company from
here?                     http://www.flickr.com/photos/adamhenning/45704086/sizes/l/in/photostream/
There Are None!
Stop making excuses: regardless of location, it isn’t easy
                                                       http://www.flickr.com/photos/mona_q/3595738923/
TOPICS
1. STARTING
2. GROWING
3. EXITING



              http://www.flickr.com/photos/gianpierre_soto/5505817770/sizes/l/in/photostream/
Most startups fail because
 the founders give up…


                      http://www.flickr.com/photos/kcnickerson/1008563510/
don’t give up…
Contact Me:
   E-Mail: jthompson@about.me
   Twitter: @thomjeff




Some of the photographs in this presentation were retrieved from Flickr and made available under a Creative Commons 
license. Please refer to each photograph for a link to the image source.

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A Day in the Life of a Startup Founder

  • 1. a day in the life of a STARTUP FOUNDER http://www.flickr.com/photos/rhinoneal/3907394091
  • 2. A BIT ABOUT ME… • CONSEROS FOUNDER • STARTED IN 2006 • 100% EXPORT • EXIT IN 2009
  • 3. TOPICS 1. STARTING 2. GROWING 3. EXITING http://www.flickr.com/photos/gianpierre_soto/5505817770/sizes/l/in/photostream/
  • 4. team | validation | funding STARTING http://www.flickr.com/photos/cedmars/6816878644/
  • 5. Team Make wise choices, including your co-founders http://cdn.api.warnerbros.com/WB_Portal_3.0/imageRequest?rendition=SmallThumbnail&contentId=087194
  • 6. Founders • Committed & Passionate • Ideal Number? Well: 1 < n ≥ 3 Core Team • Never settle for anything less than A+ • Hire for culture fit & functional skills • Be slow to hire & quick to fire Mentors • Have founded a startup • Available when needed http://www.flickr.com/photos/syume/4400844746/
  • 7. You will wake up in a puddle of your own sweat realizing you’re completely fucked http://sleepdisorders.dolyan.com/30‐great‐tips‐what‐can‐help‐me‐sleep/
  • 8. Validation Your idea solves a problem customers are willing to pay money for http://wallpapergravity.com/Image.php?ID=382174
  • 9. Validation has never been easier, or more cost effective
  • 10. Validation: If you don’t do it, you’re burning cash by guessing http://www.flickr.com/photos/trip22nlarry/5984291227/
  • 11. Funding The art of bootstrapping http://www.flickr.com/photos/trippinlarry/5987691227/
  • 12. Bootstrapping retain control | no dilution http://www.flickr.com/photos/tfpc/6139591124/
  • 13. Art of Bootstrapping • Get lean – personally & professionally • Explore work for equity options with core team • What’s your Obama-O strategy? • Leverage every dollar you have, or can get http://www.flickr.com/photos/h‐k‐d/4490192739/
  • 14. Turning $1 into $2… NRC-IRAP (r&d) | ACOA (sales, bd, marketing) BNB (taps) | SR&ED (tax credit) http://www.flickr.com/photos/danielygo/6814491438/
  • 15. Angel / Seed Once you have a validation, prototype, and ideally paying customers http://upload.wikimedia.org/wikipedia/commons/thumb/8/87/WinonaSavingsBankVault.JPG/1280px‐WinonaSavingsBankVault.JPG
  • 16. Failure is from a lack of paying customers, not funding http://www.flickr.com/photos/minusbaby/3403178463/
  • 17. process | planning | advisors GROWING http://www.flickr.com/photos/evoo73/6930638399/
  • 18. Process Important, but don’t have too many rules & procedures Balance with employee empowerment & that ‘startup’ culture Ensure you have a culture of employee accountability http://www.flickr.com/photos/liberato/2292651755/
  • 19. Planning When starting, doing is more important than planning. At some point you will need some ‘planning’ for growth http://www.flickr.com/photos/jurvetson/21470089/
  • 20. Advisors Important to you as a founder, and to your company
  • 21. strategy | positioning | execution EXITING http://www.flickr.com/photos/javi_velazquez/6908063653/
  • 22. Strategy Are you an entrepreneur, or empire builder? http://commons.wikimedia.org/wiki/File:Maccari‐Cicero.jpg
  • 23. Lean Startup + Early Exit a winning combination http://www.flickr.com/photos/kellbailey/1805414461/
  • 24. Which path is better? reducing time to exit = reducing risk + enhances IRR 3 Year  IPO / Exit  Exit$25M at  $150M at 10% 65% Mezzanine   Product /  Prove  Series A  Series B  Raise Angel  Market Fit (own 35%) Model (own 40%) (own 25%) Traction (own 10%) Validation 2 to 3 years 5 to 7 years Source: “Exit Strategy for Startups”, VentureArchetypes, LLC
  • 25. Strategy skate to where the puck will be & wrap yourself around acquirer’s axle Credit: Sporting News Archive
  • 26. Exit Strategy Have your “end game” exit strategy on Day #1 http://www.flickr.com/photos/uckhet/268319752/
  • 27. Positioning • Tell a good story, with passion • Specifics on potential of “together” • Vision of “what could be” in the future http://www.flickr.com/photos/beaconradio/5911999506/
  • 28. Negotiation • Hire A+ finance & legal advisors • Never piecemeal • Clean house before diligence http://www.gazprom.com/about/history/events/italy40/
  • 29. Challenges Starting a company from here? http://www.flickr.com/photos/adamhenning/45704086/sizes/l/in/photostream/
  • 30. There Are None! Stop making excuses: regardless of location, it isn’t easy http://www.flickr.com/photos/mona_q/3595738923/
  • 31. TOPICS 1. STARTING 2. GROWING 3. EXITING http://www.flickr.com/photos/gianpierre_soto/5505817770/sizes/l/in/photostream/
  • 32. Most startups fail because the founders give up… http://www.flickr.com/photos/kcnickerson/1008563510/
  • 34. Contact Me: E-Mail: jthompson@about.me Twitter: @thomjeff Some of the photographs in this presentation were retrieved from Flickr and made available under a Creative Commons  license. Please refer to each photograph for a link to the image source.