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Work at Lunch vs. Lunch at Work



         Shirley Breaux + Hannah Thompson
Where does the
time go?



The trend that we are
identifying is the lunch hour.
We are focusing on the
decreasing amount of time
spent while eating lunch.
How It Evolved
Before




  People would take long hourly lunches where they would drink and be
                   unproductive the rest of the day.
More Recently




                Unemployment rate has
                been on the rise since 2000. *
Hypothesis




People are constantly
attached to electronics
causing people to graze
instead of sitting down
to leisurely lunches. With
all the new technologies
today people feel the
need to be constantly
reachable, especially
the working class.
The idea of lunch as we know it is DEAD.




People’s lifestyles are rapidly changing, the concept of lunch is becoming more of a short
break. Lunch is becoming the new smoke break.
Forces at Work




We are currently in a recession and the unemployment rate as of April 2012 is 8.1%.
Now




There are many
pressures at jobs today,
including that of always
looking busy and being
productive.
Now




People want to get home to their families.
Product Trends




Convenience foods
	  - quick, easy food 		
	  that satisfy you and 		
	  make you “fuller for		
	longer”
	  - portable, on the go
Product Trends




-Hot Bar at many food
markets around NYC
and many others cities.

 -Garden of Eden, Union
Square
Product Trends   Eating in front of your
                 computer while doing
                 work and talking on the
                 phone is an example
                 of how our culture in
                 constantly multitasking.
Product Trends




Sit down
	    traditional leisure 	
		lunch
Product Trends




Lunch at this restaurant
can take hourse, there
is a minimum of 20
small dishes when you
eat here. (Located in
Copenhagen)
Product Trends


OUTSTANDING IN THE FIELD,
QUEENS FARM
Farm tour + lunch

“We want to take the farm-to-
table movement a step further
and bring a table-to-farm to
guests for Outstanding in the
Field.”

Tue, Sep 18: 3:00pm - 9:00pm
Product Trends




                 Food for Thought, the
                 popular lunch-and-lecture
                 series at the Fenimore Art
                 Museum

                 Food for Thought programs
                 are held on Wednesday from
                 12:30 - 2:30 p.m.
Food trucks
                 	  - gourmet foods on the go
Product Trends   	  - grazing
Sub Cultures




               Celebrities have always been
               a culture where many people
               find inspiration from. People
               like to follow what celebrities
               are doing and now it is even
               easier to see how they eat
               their lunch by following them
               on twitter.
The culture of people who
Sub Cultures   use Foursquare. They use it to
               check into places and keep
               track of where they have
               been and where their friends
               have been. This girl made a
               list of places she likes to take 2
               hours lunches.
Subcultures




CEO and presidents
of companies set an
example for the rest of
the people in the office.
If they are not taking a
lunch then the rest of the
office will not be taking a
lunch.
Actionable Insights




                      A lunch break as we know it
                      will not exist.
Restaurants that offer lunch will
Actionable Insights   have to offer some kind of other
                      incentive to pull people in.
Actionable Insights




                      This could make employees
                      more productive because they
                      are refreshed and ready to work.
Thank You



  Hannah Thompson
				+
    Shirley Breaux

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Final lunch revised

  • 1. Work at Lunch vs. Lunch at Work Shirley Breaux + Hannah Thompson
  • 2. Where does the time go? The trend that we are identifying is the lunch hour. We are focusing on the decreasing amount of time spent while eating lunch.
  • 4. Before People would take long hourly lunches where they would drink and be unproductive the rest of the day.
  • 5. More Recently Unemployment rate has been on the rise since 2000. *
  • 6. Hypothesis People are constantly attached to electronics causing people to graze instead of sitting down to leisurely lunches. With all the new technologies today people feel the need to be constantly reachable, especially the working class.
  • 7. The idea of lunch as we know it is DEAD. People’s lifestyles are rapidly changing, the concept of lunch is becoming more of a short break. Lunch is becoming the new smoke break.
  • 8. Forces at Work We are currently in a recession and the unemployment rate as of April 2012 is 8.1%.
  • 9. Now There are many pressures at jobs today, including that of always looking busy and being productive.
  • 10. Now People want to get home to their families.
  • 11. Product Trends Convenience foods - quick, easy food that satisfy you and make you “fuller for longer” - portable, on the go
  • 12. Product Trends -Hot Bar at many food markets around NYC and many others cities. -Garden of Eden, Union Square
  • 13. Product Trends Eating in front of your computer while doing work and talking on the phone is an example of how our culture in constantly multitasking.
  • 14. Product Trends Sit down traditional leisure lunch
  • 15. Product Trends Lunch at this restaurant can take hourse, there is a minimum of 20 small dishes when you eat here. (Located in Copenhagen)
  • 16. Product Trends OUTSTANDING IN THE FIELD, QUEENS FARM Farm tour + lunch “We want to take the farm-to- table movement a step further and bring a table-to-farm to guests for Outstanding in the Field.” Tue, Sep 18: 3:00pm - 9:00pm
  • 17. Product Trends Food for Thought, the popular lunch-and-lecture series at the Fenimore Art Museum Food for Thought programs are held on Wednesday from 12:30 - 2:30 p.m.
  • 18. Food trucks - gourmet foods on the go Product Trends - grazing
  • 19. Sub Cultures Celebrities have always been a culture where many people find inspiration from. People like to follow what celebrities are doing and now it is even easier to see how they eat their lunch by following them on twitter.
  • 20. The culture of people who Sub Cultures use Foursquare. They use it to check into places and keep track of where they have been and where their friends have been. This girl made a list of places she likes to take 2 hours lunches.
  • 21. Subcultures CEO and presidents of companies set an example for the rest of the people in the office. If they are not taking a lunch then the rest of the office will not be taking a lunch.
  • 22. Actionable Insights A lunch break as we know it will not exist.
  • 23. Restaurants that offer lunch will Actionable Insights have to offer some kind of other incentive to pull people in.
  • 24. Actionable Insights This could make employees more productive because they are refreshed and ready to work.
  • 25. Thank You Hannah Thompson + Shirley Breaux