1. Meet & Greet
November 2013

2. A lot of questions on your mind?
Let us help you find the answers…
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3. Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
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4. We offer help adapted to the new
business context
In an economical environment where turbulence is the new norm,
The House of Marketing provides marketing excellence at the right
moment, exceeding clients' expectations by delivering higher return
on investment and by making the organization more agile.
We achieve this by recruiting passionate marketers for whom we
create an inspiring and nurturing environment.
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5. We deliver Marketing expertise
in four areas ...
• Market Intelligence • Business & Marketing Planning
I. Strategic • Segmentation • Employer Branding
Marketing • Branding & Positioning • Sustainability
• Pricing • Social Media
• Product/ Brand/ Category • Shopper Marketing
II. Go-to-Market Management • Customer Relationship Management
• Communication (offline & online)
• Customer Process Management • Marketing Audit
III. Organization • Organization & Change Management • Marketing Coaching & Training
capabilities • Customer Experience
• Marketing Dashboards
IV. Performance • Marketing Performance Management
Management • Customer Lifetime Value & ROMI
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6. … through 2 types of assignment
Strategic projects Operational projects
• Purpose: Analysis and advice on a • Purpose: day to day support @ the
specific marketing question client in specific functions/roles
• Team: THoM consultants (specialists) • Team: THoM consultant, supported
& clients (collaborative) by SSO manager & client manager
• Combination of working @ the client • THoM consultant usually works @
& @ THoM client
• Length: +- 3 months • Length: +- 4 months
• Examples: Segmentation, Innovation • Examples: Brand Manager, Business
Management, Marketing Analyst, e-marketer, Marketing
Audit, Customer experience, … Manager, …
No routine: change of team, of marketing expertise, of sector…
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7. And we have clients from many
different sectors (1)
ICT & Media
Utilities &
Resources
Financial &
Other Services
Healthcare &
Public Sector
Transport &
Logistics
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8. And we have clients from many different
sectors (2)
Consumer
Goods & Retail
Durables &
Industrial Goods
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9. Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
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10. THoM career path & support at your disposal
THoM CAREER PATH SUPPORT
• Guide you through your career
Counselor • Min 3x/year: CDP, Mid term, YER
PARTNER • Help you with your
Mentor professional/private balance
MANAGING
CONSULTANT
Client • Coach you in your relationship with
4 years Manager the client
SENIOR CONSULTANT
3 years • Internal/ external
CONSULTANT
Trainings • Mandatory / own interest
2 years JUNIOR CONSULTANT • Information about
THoM THoM, interesting
1-2 years meetings speakers, sandwiches with
ANALYST
colleagues…
• Once a month
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11. We’re looking for equilibrists!
Generalist Curious about specialization
Creative Analytical
Discipline Guts
Hard skills Soft skills
Humility Conviction
Passionate about Marketing Business driven
Computer In line with In line with
Master Trilingual Driving
literate the THoM the THoM
degree (FR/NL/EN) license
(MS Office) Value Sense
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12. THoM Sense Statement
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13. But THoM is not only about work...
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14. New year’s party ‘12
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15. Teambuilding ‘12
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16. Yearly Marketing Survey ‘12
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17. Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
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18. From graduate to … marketing consultant ?
February March August
STEP 1 STEP 2 STEP 3
We convinced you THoM Great! You’ve been Contract is signed!
is a great place to work? invited to our Case Congratulation!
Day, the final step of our You’ll start your career at
Write us a one-page recruitment process. THoM with a one-week off
paper on a given site immersion camp (end
marketing topic and send May the best win! august ‘13).
it together with your CV +
motivation letter to In the meantime, don’t
startcareer@thom.eu ! hesitate to ask any
question to your assigned
contact person and meet
Deadline: Case Day Date:
your future colleagues
17/02/2012 18/03/2013
during the THoM meetings.
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19. And the topic for the paper is…
You are product manager of a paper magazine & your results are
going down each year.
Suggest an action plan to tackle this problem?
(campaigns, modify the product, work on community feeling,…)
You have unlimited budget as long as you can justify it.
Deadline: 17/02/2013
Length: 1-page
Language: English
Evaluation will be based on 5 KPI’s: structure, creativity, to the
point/conclusion, marketing knowledge & analysis competences
Questions? Mail us via startcareer@thom.eu
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20. Your point of contact
E-Mail: startcareer@thom.eu
The House of Marketing
Kardinaal Mercierplein, 2
B-2800 Mechelen
Belgium
www.thehouseofmarketing.be
Follow us on Facebook: www.facebook.com/Thehouseofmarketing
Follow us on Twitter: www.twitter.com/news_THoM
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