SlideShare ist ein Scribd-Unternehmen logo

Looking Back Ahead - think moto's mid-year trend report 2013 (English)

think moto‘s subjective mid-year trend report for 2013 The first six months of 2013 are over - time for a brief review of what we've been engaged with so far this year. Usually, at the beginning of the year a couple of big agencies release their trend reports with forecasts for the upcoming year. We do it the other way round: after six month we look back at some projects and try to read off our subjective trends. »

1 von 9
Downloaden Sie, um offline zu lesen
LOOKING BAC K
AHEA D
think moto‘s subjective mid-year trend report for 2013
The first six months of 2013 are over - time for a brief review of what we've been engaged
with so far this year. Usually, at the beginning of the year a couple of big agencies release
their trend reports with forecasts for the upcoming year. We do it the other way round:
after six month we look back at some projects and try to read off our subjective trends. »
noted down by marco spies (@marcosz)
By now we have several startups in our customer
base and also the product departments of
established companies like to see themselves as
start-ups inside the company. Which means to
them: we want to apply new, up-to-date, human
centered and digitally-impelled paradigms in
product development and branding. It is all about
agile development, fast market response and build-
to-order. About getting fast results and the fear of
missing the connection to new markets.
Unfortunately, bureaucracy all to often gets in the
way between insight and realization, which means
much of the energy of employees is spent in vain.
Unlike the "kick-starters". Fast decisions are a must
for start-ups. Most of them face decision-making
with adolescent enthusiasm. Even if the founders
had been executives at Cisco and Genesys — and
not exactly meet the expectations one has of a
Berlin start-up — they are lean and decisive, like our
client relayr, who finally might be able to make the
internet of things come true.
By the way, some of the start-ups we work with,
might be changing the economic system, with
micro-financing in poor areas of the world for
instance, like MAMBU. [s. trend #4] Others put efforts
in making all things around us talk to each other. [s.
trend #5]
However, e-book distributor Bookwire, our oldest
start-up client, is coming of age and still has a lot of
potential in an industry, that is just starting out. ¶
#1
START-UPS IN BERLIN
Agile is the new new economy
#2
FLAT DESIGN
When everything is flat the lighthouse shines the further.
All the start-ups mentioned above have one more
thing in common: they know about the relevance of
UI and UX Design. Our Branded Interaction Design
(BIxD) approach naturally accommodates this. We
don't see the design of user interfaces as an
exercise for the style guide on page 97, but as a
central starting point for the development of an
entire brand strategy.
Further it is about interactions that shape the brand
("branded interactions" as we call it) and connect
those with the existing spirit of time.
Our leading principles are smart, simple and
sustainable. In our opinion less is more, for as long as
it‘s sustainable. For our web products we have
always been favoring a flat, reduced look which we
combine with well defined interactive elements.
Obviously Don Norman's "affordances" are still valid
today. In fact, in a flat world it‘s easier to make
certain aspects stand out. Think of a small hill in a
completely flat world: it would certainly feel like a
mountain. That calls for a correct use of hierarchy
for interface elements though.
Unfortunately flat design grew to a popular
phenomenon quite recently. Just like other trends,
for example the „everything-must-be-visible“-rule,
the path navigation, the sevens-count usability rule
or the duty to be present on Facebook, clients still
demand it, without questioning whether it applies to
the brand, the content, the product or the target
group. And yet there are a several reasons militating
in favor and against flat design, as we mentioned on
our Brand New Thinking blog not so long ago.
[s. Skeuomorphic vs. Flat Design] ¶
#3
THE ONLY CONSTANT IS
CHANGE
The publishing industry on the move.
As some of our clients are in the publishing sector
(Rodale Motor Presse, Cornelsen Verlag, Bookwire)
and we published our own books („Branded
Interactions“, „Multi-Channel-Strategie im
stationären Einzelhandel“), the changes in the
publishing industry keep us busy. It remains exciting
to see the publishing sector find it‘s way through the
current abundance of predictions.
That is especially true for the narrative genre. Since
the 90's I‘m engaged in interactive narrative formats
and as it happens there is little news in this field.
Years ago the scenarios of interactive narration
already went through highly diverse disciplines like
film, games or hypertext literature.
The experiments which we see today are just a step
by step approach to the visions of former days,
where one yet boisterously announced the end of
the book.
Basically an appropriate technological platform for
digital literature is still missing today. The kindle is
nice when reading old-style but when it comes to
the interface it‘s a step back in the times of the first
Apple Macintosh and Atari ST. To sum it up: It‘s neat
retro-style but nothing new. ¶
#4
SUSTAINABILITY &
TRANSFORMATION
Transition and Constancy.
In the summer of love in 1969 Buckminster Fuller
published his 'Operating Manual for Spaceship
Earth'. It was actually a preface in which he draw the
conclusion that a manual still has to be written. In
the meantime, he says, we‘ll be floating in space only
equipped with our remaining term.
Gradually several companies begin to understand
themselves as an operating unit of this spaceship.
From time to time at least some thinking humans
can be found within these companies and they start
to contribute to this manual. Since operating units
need to follow the system log, only writing a manual
isn't quite enough. We will have to change the log
until it is suitable and Designers can play a role in this
change. The very reason why creatives are needed
to design systems in a more sustainable and flexible
way is that they are looking for unconventional
solutions. Since we don‘t know yet which solutions
will be successful, we have to just give it a go. Which
brings us back to the subject of agility. [s. trend #1]
Sustainability and transformation are two topics,
which are tightly connected and with whom we deal
with more and more. As of now we try to make our
agency more sustainable and socially fair. We rely on
green technology and eco-power since the
beginning and we now laid down on several rules to
go even greener. It is anyway more productive to
take the train instead of the plane.
But what else could we do to go greener? Laura
Dohnmeier, master student at the Hochschule
Hannover asked us exactly this question amongst
others. She documented the results on her website
superdasduhierbist.de. ¶
#5
INTERNET OF THINGS
Making things social.
Repeatedly announced as a mega-trend, but still
missing the suitable infrastructure: the internet of
things. There are loads of challenges connected to
the IoT. If you want to avoid mistakes, for example
those of social media, you should think about the
ecological and social consequences soon. In politics
this is called ,technology assessment‘.
A bit more political awareness in design and
technology industry wouldn‘t harm. Especially since
Nest etc. are only the first step: eventually
everything and everybody can be measured and
basically be wired up. Virtually any device will be
equipped with sensors which can be accessed from
all around the world.
In case you are wearing a Nike Fuelband, Up, Fitbit or
iHealth device around your wrist, you already know
that this also applies to human beings. As usual this
coin has two sides and those who are working on
these solutions are already in the midst of it.
This makes it all the more important to conduct a
debate about what is good and bad — for the
purpose of the sustainable transformation.
[s. trend #4] ¶
Anzeige

Recomendados

Digital Products & Services Are at the Heart of a Brand now.
Digital Products & Services Are at the Heart of a Brand now.Digital Products & Services Are at the Heart of a Brand now.
Digital Products & Services Are at the Heart of a Brand now.think moto GmbH
 
Don't Shoot Me — I'm Only the Customer. 7 Thesis on Brands for People
Don't Shoot Me — I'm Only the Customer. 7 Thesis on Brands for PeopleDon't Shoot Me — I'm Only the Customer. 7 Thesis on Brands for People
Don't Shoot Me — I'm Only the Customer. 7 Thesis on Brands for Peoplethink moto GmbH
 
Operation MVB. What does it take to craft a 'minimum viable brand' as a healt...
Operation MVB. What does it take to craft a 'minimum viable brand' as a healt...Operation MVB. What does it take to craft a 'minimum viable brand' as a healt...
Operation MVB. What does it take to craft a 'minimum viable brand' as a healt...think moto GmbH
 
Design Guidelines: Real-Life Stories
Design Guidelines: Real-Life StoriesDesign Guidelines: Real-Life Stories
Design Guidelines: Real-Life StoriesDesign for Context
 
StartupBus UK presentation
StartupBus UK presentationStartupBus UK presentation
StartupBus UK presentationCyber-Duck
 
Usability: Part of User Experience (UX)
Usability: Part of User Experience (UX)Usability: Part of User Experience (UX)
Usability: Part of User Experience (UX)Edneil Jocusol
 
Article on User Experience 2004
Article on User Experience 2004Article on User Experience 2004
Article on User Experience 2004Different
 
Get Social Media Guide 2009
Get Social Media Guide 2009Get Social Media Guide 2009
Get Social Media Guide 2009Karla Camacho
 

Más contenido relacionado

Was ist angesagt?

Intro to UX: Enterprise UX
Intro to UX: Enterprise UXIntro to UX: Enterprise UX
Intro to UX: Enterprise UXBart Van Hecke
 
2018 UX & Web Design Trends
2018 UX & Web Design Trends2018 UX & Web Design Trends
2018 UX & Web Design TrendsVanksen
 
121203CREATION & CO: USER PARTICIPATION IN DESIGN
121203CREATION & CO: USER PARTICIPATION IN DESIGN121203CREATION & CO: USER PARTICIPATION IN DESIGN
121203CREATION & CO: USER PARTICIPATION IN DESIGNYuichi Hirose
 
UX & UI Design behind SDL’s Customer Experience Cloud
UX & UI Design behind SDL’s Customer Experience CloudUX & UI Design behind SDL’s Customer Experience Cloud
UX & UI Design behind SDL’s Customer Experience CloudPhilipp Engel
 
Flat Design. Microsoft Story
Flat Design. Microsoft StoryFlat Design. Microsoft Story
Flat Design. Microsoft StoryNikita Lukianets
 
Brand building in a digital world (Intro to Digital for Grads)
Brand building in a digital world (Intro to Digital for Grads)Brand building in a digital world (Intro to Digital for Grads)
Brand building in a digital world (Intro to Digital for Grads)David Carr
 
CX & Branding: The Elasticity of Brands
CX & Branding: The Elasticity of BrandsCX & Branding: The Elasticity of Brands
CX & Branding: The Elasticity of BrandsSinnerSchrader Swipe
 
User Experience presentation
User Experience presentation User Experience presentation
User Experience presentation Deepak Pakhare
 
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
 
Technology,
 visual Trends 
& References
Technology,
 visual Trends 
& ReferencesTechnology,
 visual Trends 
& References
Technology,
 visual Trends 
& ReferencesCocoon Experience
 
Google Micromoments Guide to Winning the Shift to Mobile
Google Micromoments Guide to Winning the Shift to MobileGoogle Micromoments Guide to Winning the Shift to Mobile
Google Micromoments Guide to Winning the Shift to MobileBite Sized Media
 
Brand Identity in UI/UX Design
Brand Identity in UI/UX DesignBrand Identity in UI/UX Design
Brand Identity in UI/UX DesignAdryan Putra
 
Rethinking the Interaction Design Portfolio
Rethinking the Interaction Design PortfolioRethinking the Interaction Design Portfolio
Rethinking the Interaction Design PortfolioJoel Califa
 
Lillian Tong_The UX Factor_Voyeur
Lillian Tong_The UX Factor_VoyeurLillian Tong_The UX Factor_Voyeur
Lillian Tong_The UX Factor_VoyeurLillian Tong
 
What the Hell is UX Strategy_Jaime Levy_2016
What the Hell is UX Strategy_Jaime Levy_2016What the Hell is UX Strategy_Jaime Levy_2016
What the Hell is UX Strategy_Jaime Levy_2016UX Strategy Chicago
 
Customer experience 2.0
Customer experience 2.0Customer experience 2.0
Customer experience 2.0Jane Vita
 
Introduction to User Experience Design
Introduction to User Experience DesignIntroduction to User Experience Design
Introduction to User Experience DesignRavi Bhadauria
 
MULTIPLAYER UX DESIGN
MULTIPLAYER UX DESIGNMULTIPLAYER UX DESIGN
MULTIPLAYER UX DESIGNMarcin Treder
 

Was ist angesagt? (20)

Intro to UX: Enterprise UX
Intro to UX: Enterprise UXIntro to UX: Enterprise UX
Intro to UX: Enterprise UX
 
2018 UX & Web Design Trends
2018 UX & Web Design Trends2018 UX & Web Design Trends
2018 UX & Web Design Trends
 
121203CREATION & CO: USER PARTICIPATION IN DESIGN
121203CREATION & CO: USER PARTICIPATION IN DESIGN121203CREATION & CO: USER PARTICIPATION IN DESIGN
121203CREATION & CO: USER PARTICIPATION IN DESIGN
 
UX & UI Design behind SDL’s Customer Experience Cloud
UX & UI Design behind SDL’s Customer Experience CloudUX & UI Design behind SDL’s Customer Experience Cloud
UX & UI Design behind SDL’s Customer Experience Cloud
 
Flat Design. Microsoft Story
Flat Design. Microsoft StoryFlat Design. Microsoft Story
Flat Design. Microsoft Story
 
What is UX?
What is UX?What is UX?
What is UX?
 
Brand building in a digital world (Intro to Digital for Grads)
Brand building in a digital world (Intro to Digital for Grads)Brand building in a digital world (Intro to Digital for Grads)
Brand building in a digital world (Intro to Digital for Grads)
 
CX & Branding: The Elasticity of Brands
CX & Branding: The Elasticity of BrandsCX & Branding: The Elasticity of Brands
CX & Branding: The Elasticity of Brands
 
User Experience presentation
User Experience presentation User Experience presentation
User Experience presentation
 
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!
 
Technology,
 visual Trends 
& References
Technology,
 visual Trends 
& ReferencesTechnology,
 visual Trends 
& References
Technology,
 visual Trends 
& References
 
Google Micromoments Guide to Winning the Shift to Mobile
Google Micromoments Guide to Winning the Shift to MobileGoogle Micromoments Guide to Winning the Shift to Mobile
Google Micromoments Guide to Winning the Shift to Mobile
 
Brand Identity in UI/UX Design
Brand Identity in UI/UX DesignBrand Identity in UI/UX Design
Brand Identity in UI/UX Design
 
Rethinking the Interaction Design Portfolio
Rethinking the Interaction Design PortfolioRethinking the Interaction Design Portfolio
Rethinking the Interaction Design Portfolio
 
Lillian Tong_The UX Factor_Voyeur
Lillian Tong_The UX Factor_VoyeurLillian Tong_The UX Factor_Voyeur
Lillian Tong_The UX Factor_Voyeur
 
UI-UX Services | Web Designing Services
UI-UX Services | Web Designing ServicesUI-UX Services | Web Designing Services
UI-UX Services | Web Designing Services
 
What the Hell is UX Strategy_Jaime Levy_2016
What the Hell is UX Strategy_Jaime Levy_2016What the Hell is UX Strategy_Jaime Levy_2016
What the Hell is UX Strategy_Jaime Levy_2016
 
Customer experience 2.0
Customer experience 2.0Customer experience 2.0
Customer experience 2.0
 
Introduction to User Experience Design
Introduction to User Experience DesignIntroduction to User Experience Design
Introduction to User Experience Design
 
MULTIPLAYER UX DESIGN
MULTIPLAYER UX DESIGNMULTIPLAYER UX DESIGN
MULTIPLAYER UX DESIGN
 

Ähnlich wie Looking Back Ahead - think moto's mid-year trend report 2013 (English)

The State of Digital Transformation in Marketing and Communication
The State of Digital Transformation in Marketing and CommunicationThe State of Digital Transformation in Marketing and Communication
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
 
Digital Visions: Ten Ideas for the New Decade
Digital Visions: Ten Ideas for the New Decade Digital Visions: Ten Ideas for the New Decade
Digital Visions: Ten Ideas for the New Decade Edelman
 
10 Ideas For The New Decade by David Armano
10 Ideas For The New Decade by David Armano10 Ideas For The New Decade by David Armano
10 Ideas For The New Decade by David ArmanoEdelman Digital
 
10ideasforthenewdecade
10ideasforthenewdecade10ideasforthenewdecade
10ideasforthenewdecadeNanda Ivens
 
10 Ideas For The New Decade By Edelman
10 Ideas For The New Decade By Edelman10 Ideas For The New Decade By Edelman
10 Ideas For The New Decade By EdelmanJulius Trujillo
 
10 Ideas For The New Decade
10 Ideas For The New Decade10 Ideas For The New Decade
10 Ideas For The New DecadeDavid Armano
 
10 ideas for the new decade
10 ideas for the new decade10 ideas for the new decade
10 ideas for the new decadeJonathan Dubost
 
Deep Focus 2014 Outlook
Deep Focus 2014 Outlook Deep Focus 2014 Outlook
Deep Focus 2014 Outlook Deep Focus
 
The10faqaboutsocialmediaandconversationmanagement 130204010741-phpapp01
The10faqaboutsocialmediaandconversationmanagement 130204010741-phpapp01The10faqaboutsocialmediaandconversationmanagement 130204010741-phpapp01
The10faqaboutsocialmediaandconversationmanagement 130204010741-phpapp01Pieter Deprouw
 
Sustainable product design in a changing world
Sustainable product design in a changing worldSustainable product design in a changing world
Sustainable product design in a changing worldVantageITes
 
Job market for designers in Helsinki - Before and After Covid-19
Job market for designers in Helsinki - Before and After Covid-19Job market for designers in Helsinki - Before and After Covid-19
Job market for designers in Helsinki - Before and After Covid-19Paulo Dziobczenski
 
Curiosity Stop Special: Techcrunch Disrupt 2016
Curiosity Stop Special: Techcrunch Disrupt 2016Curiosity Stop Special: Techcrunch Disrupt 2016
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
 
Cairo Cristal Academy - Dan Hocking, Holler / Leo Burnett
Cairo Cristal Academy - Dan Hocking, Holler / Leo BurnettCairo Cristal Academy - Dan Hocking, Holler / Leo Burnett
Cairo Cristal Academy - Dan Hocking, Holler / Leo BurnettCristal Events
 
Trends 2013
Trends 2013Trends 2013
Trends 2013jamychan
 
Chapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & PlanningChapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & PlanningMichael Brito | Zeno Group
 
Conversation Agent presents: Marketing in 2014
Conversation Agent presents: Marketing in 2014Conversation Agent presents: Marketing in 2014
Conversation Agent presents: Marketing in 2014Valeria Maltoni
 
TrendBook 2014: 5 Crucial Consumer Technology Trends You Need to Know
TrendBook 2014: 5 Crucial Consumer Technology Trends You Need to KnowTrendBook 2014: 5 Crucial Consumer Technology Trends You Need to Know
TrendBook 2014: 5 Crucial Consumer Technology Trends You Need to KnowNatalia Hatalska
 
Geneva Switzerland LinkedIn Employer Branding Event Intro Presentation
Geneva Switzerland LinkedIn Employer Branding Event Intro PresentationGeneva Switzerland LinkedIn Employer Branding Event Intro Presentation
Geneva Switzerland LinkedIn Employer Branding Event Intro PresentationDaniel McKean
 

Ähnlich wie Looking Back Ahead - think moto's mid-year trend report 2013 (English) (20)

EBOOK_dreamteam#3
EBOOK_dreamteam#3EBOOK_dreamteam#3
EBOOK_dreamteam#3
 
The State of Digital Transformation in Marketing and Communication
The State of Digital Transformation in Marketing and CommunicationThe State of Digital Transformation in Marketing and Communication
The State of Digital Transformation in Marketing and Communication
 
Razorfish
RazorfishRazorfish
Razorfish
 
Digital Visions: Ten Ideas for the New Decade
Digital Visions: Ten Ideas for the New Decade Digital Visions: Ten Ideas for the New Decade
Digital Visions: Ten Ideas for the New Decade
 
10 Ideas For The New Decade by David Armano
10 Ideas For The New Decade by David Armano10 Ideas For The New Decade by David Armano
10 Ideas For The New Decade by David Armano
 
10ideasforthenewdecade
10ideasforthenewdecade10ideasforthenewdecade
10ideasforthenewdecade
 
10 Ideas For The New Decade By Edelman
10 Ideas For The New Decade By Edelman10 Ideas For The New Decade By Edelman
10 Ideas For The New Decade By Edelman
 
10 Ideas For The New Decade
10 Ideas For The New Decade10 Ideas For The New Decade
10 Ideas For The New Decade
 
10 ideas for the new decade
10 ideas for the new decade10 ideas for the new decade
10 ideas for the new decade
 
Deep Focus 2014 Outlook
Deep Focus 2014 Outlook Deep Focus 2014 Outlook
Deep Focus 2014 Outlook
 
The10faqaboutsocialmediaandconversationmanagement 130204010741-phpapp01
The10faqaboutsocialmediaandconversationmanagement 130204010741-phpapp01The10faqaboutsocialmediaandconversationmanagement 130204010741-phpapp01
The10faqaboutsocialmediaandconversationmanagement 130204010741-phpapp01
 
Sustainable product design in a changing world
Sustainable product design in a changing worldSustainable product design in a changing world
Sustainable product design in a changing world
 
Job market for designers in Helsinki - Before and After Covid-19
Job market for designers in Helsinki - Before and After Covid-19Job market for designers in Helsinki - Before and After Covid-19
Job market for designers in Helsinki - Before and After Covid-19
 
Curiosity Stop Special: Techcrunch Disrupt 2016
Curiosity Stop Special: Techcrunch Disrupt 2016Curiosity Stop Special: Techcrunch Disrupt 2016
Curiosity Stop Special: Techcrunch Disrupt 2016
 
Cairo Cristal Academy - Dan Hocking, Holler / Leo Burnett
Cairo Cristal Academy - Dan Hocking, Holler / Leo BurnettCairo Cristal Academy - Dan Hocking, Holler / Leo Burnett
Cairo Cristal Academy - Dan Hocking, Holler / Leo Burnett
 
Trends 2013
Trends 2013Trends 2013
Trends 2013
 
Chapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & PlanningChapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & Planning
 
Conversation Agent presents: Marketing in 2014
Conversation Agent presents: Marketing in 2014Conversation Agent presents: Marketing in 2014
Conversation Agent presents: Marketing in 2014
 
TrendBook 2014: 5 Crucial Consumer Technology Trends You Need to Know
TrendBook 2014: 5 Crucial Consumer Technology Trends You Need to KnowTrendBook 2014: 5 Crucial Consumer Technology Trends You Need to Know
TrendBook 2014: 5 Crucial Consumer Technology Trends You Need to Know
 
Geneva Switzerland LinkedIn Employer Branding Event Intro Presentation
Geneva Switzerland LinkedIn Employer Branding Event Intro PresentationGeneva Switzerland LinkedIn Employer Branding Event Intro Presentation
Geneva Switzerland LinkedIn Employer Branding Event Intro Presentation
 

Mehr von think moto GmbH

Don't shoot me – I'm only the customer. 7 Thesen für Marken für Menschen
Don't shoot me – I'm only the customer. 7 Thesen für Marken für MenschenDon't shoot me – I'm only the customer. 7 Thesen für Marken für Menschen
Don't shoot me – I'm only the customer. 7 Thesen für Marken für Menschenthink moto GmbH
 
Interaktionen machen Marken. Oder wie die Digitalisierung Interaktionen zum K...
Interaktionen machen Marken. Oder wie die Digitalisierung Interaktionen zum K...Interaktionen machen Marken. Oder wie die Digitalisierung Interaktionen zum K...
Interaktionen machen Marken. Oder wie die Digitalisierung Interaktionen zum K...think moto GmbH
 
Branded Interaction Design – Digitale Markenerlebnisse planen und gestalten. ...
Branded Interaction Design – Digitale Markenerlebnisse planen und gestalten. ...Branded Interaction Design – Digitale Markenerlebnisse planen und gestalten. ...
Branded Interaction Design – Digitale Markenerlebnisse planen und gestalten. ...think moto GmbH
 
Branded Interaction Design ... oder warum Usability nur der Anfang ist.
Branded Interaction Design ... oder warum Usability nur der Anfang ist. Branded Interaction Design ... oder warum Usability nur der Anfang ist.
Branded Interaction Design ... oder warum Usability nur der Anfang ist. think moto GmbH
 
Rückblickend vorausschauen - think moto‘s subjektiver Trendzwischenbericht 20...
Rückblickend vorausschauen - think moto‘s subjektiver Trendzwischenbericht 20...Rückblickend vorausschauen - think moto‘s subjektiver Trendzwischenbericht 20...
Rückblickend vorausschauen - think moto‘s subjektiver Trendzwischenbericht 20...think moto GmbH
 
Branded Interactions – Digital Planning (APG Workshop)
Branded Interactions – Digital Planning (APG Workshop)Branded Interactions – Digital Planning (APG Workshop)
Branded Interactions – Digital Planning (APG Workshop)think moto GmbH
 
Digitale Markenerlebnisse planen und gestalten
Digitale Markenerlebnisse planen und gestaltenDigitale Markenerlebnisse planen und gestalten
Digitale Markenerlebnisse planen und gestaltenthink moto GmbH
 

Mehr von think moto GmbH (8)

Don't shoot me – I'm only the customer. 7 Thesen für Marken für Menschen
Don't shoot me – I'm only the customer. 7 Thesen für Marken für MenschenDon't shoot me – I'm only the customer. 7 Thesen für Marken für Menschen
Don't shoot me – I'm only the customer. 7 Thesen für Marken für Menschen
 
Interaktionen machen Marken. Oder wie die Digitalisierung Interaktionen zum K...
Interaktionen machen Marken. Oder wie die Digitalisierung Interaktionen zum K...Interaktionen machen Marken. Oder wie die Digitalisierung Interaktionen zum K...
Interaktionen machen Marken. Oder wie die Digitalisierung Interaktionen zum K...
 
Branded Interaction Design – Digitale Markenerlebnisse planen und gestalten. ...
Branded Interaction Design – Digitale Markenerlebnisse planen und gestalten. ...Branded Interaction Design – Digitale Markenerlebnisse planen und gestalten. ...
Branded Interaction Design – Digitale Markenerlebnisse planen und gestalten. ...
 
Branded Interaction Design ... oder warum Usability nur der Anfang ist.
Branded Interaction Design ... oder warum Usability nur der Anfang ist. Branded Interaction Design ... oder warum Usability nur der Anfang ist.
Branded Interaction Design ... oder warum Usability nur der Anfang ist.
 
Responsive Web Design
Responsive Web DesignResponsive Web Design
Responsive Web Design
 
Rückblickend vorausschauen - think moto‘s subjektiver Trendzwischenbericht 20...
Rückblickend vorausschauen - think moto‘s subjektiver Trendzwischenbericht 20...Rückblickend vorausschauen - think moto‘s subjektiver Trendzwischenbericht 20...
Rückblickend vorausschauen - think moto‘s subjektiver Trendzwischenbericht 20...
 
Branded Interactions – Digital Planning (APG Workshop)
Branded Interactions – Digital Planning (APG Workshop)Branded Interactions – Digital Planning (APG Workshop)
Branded Interactions – Digital Planning (APG Workshop)
 
Digitale Markenerlebnisse planen und gestalten
Digitale Markenerlebnisse planen und gestaltenDigitale Markenerlebnisse planen und gestalten
Digitale Markenerlebnisse planen und gestalten
 

Último

Mother Courage and Her Children Shop Order.pdf
Mother Courage and Her Children Shop Order.pdfMother Courage and Her Children Shop Order.pdf
Mother Courage and Her Children Shop Order.pdfLizShek
 
Apparel Portfolio draft: Cayden Ingman |
Apparel Portfolio draft: Cayden Ingman |Apparel Portfolio draft: Cayden Ingman |
Apparel Portfolio draft: Cayden Ingman |CaydenIngman
 
Portfolio of designs and Visualization Samuel Jayeola
Portfolio of designs and Visualization Samuel JayeolaPortfolio of designs and Visualization Samuel Jayeola
Portfolio of designs and Visualization Samuel JayeolaJayeola Samuel
 
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdf
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdfASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdf
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdfaekhan1019
 
Communicative Grammar English .pnnnnkkptx
Communicative Grammar English .pnnnnkkptxCommunicative Grammar English .pnnnnkkptx
Communicative Grammar English .pnnnnkkptxRawalRafiqLeghari
 
homescreen revamp homescreen revamphomescreen revamp
homescreen revamp homescreen revamphomescreen revamphomescreen revamp homescreen revamphomescreen revamp
homescreen revamp homescreen revamphomescreen revampvidya934261
 
Spoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdfSpoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdfLizShek
 
Passing Strange Lighting Plot AS BUILT).pdf
Passing Strange Lighting Plot AS BUILT).pdfPassing Strange Lighting Plot AS BUILT).pdf
Passing Strange Lighting Plot AS BUILT).pdfLizShek
 
Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.JIT KUMAR GUPTA
 
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdf
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdfPAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdf
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdfssuser799b33
 
HTM Example Layouts Freedman Theatre.pdf
HTM Example Layouts Freedman Theatre.pdfHTM Example Layouts Freedman Theatre.pdf
HTM Example Layouts Freedman Theatre.pdfLizShek
 
Task Pack 1- Nature - Ula Academics KIDS.pdf
Task Pack 1- Nature - Ula Academics KIDS.pdfTask Pack 1- Nature - Ula Academics KIDS.pdf
Task Pack 1- Nature - Ula Academics KIDS.pdfUla Academics
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfLizShek
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfLizShek
 
Gerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfGerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfLizShek
 
Amadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdfAmadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdfLizShek
 
acervus process book no cover--character
acervus process book no cover--characteracervus process book no cover--character
acervus process book no cover--characterschell
 
Studio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCRStudio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCRSurfaced - Designs By Meera Narula
 
sustainable-interior-design-strategy-with-case-study_TANIA-BERA.ppt
sustainable-interior-design-strategy-with-case-study_TANIA-BERA.pptsustainable-interior-design-strategy-with-case-study_TANIA-BERA.ppt
sustainable-interior-design-strategy-with-case-study_TANIA-BERA.pptAr. TANIA BERA
 
Heathers Symbols for Gerald Freedman Theatre.pdf
Heathers Symbols for Gerald Freedman Theatre.pdfHeathers Symbols for Gerald Freedman Theatre.pdf
Heathers Symbols for Gerald Freedman Theatre.pdfLizShek
 

Último (20)

Mother Courage and Her Children Shop Order.pdf
Mother Courage and Her Children Shop Order.pdfMother Courage and Her Children Shop Order.pdf
Mother Courage and Her Children Shop Order.pdf
 
Apparel Portfolio draft: Cayden Ingman |
Apparel Portfolio draft: Cayden Ingman |Apparel Portfolio draft: Cayden Ingman |
Apparel Portfolio draft: Cayden Ingman |
 
Portfolio of designs and Visualization Samuel Jayeola
Portfolio of designs and Visualization Samuel JayeolaPortfolio of designs and Visualization Samuel Jayeola
Portfolio of designs and Visualization Samuel Jayeola
 
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdf
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdfASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdf
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdf
 
Communicative Grammar English .pnnnnkkptx
Communicative Grammar English .pnnnnkkptxCommunicative Grammar English .pnnnnkkptx
Communicative Grammar English .pnnnnkkptx
 
homescreen revamp homescreen revamphomescreen revamp
homescreen revamp homescreen revamphomescreen revamphomescreen revamp homescreen revamphomescreen revamp
homescreen revamp homescreen revamphomescreen revamp
 
Spoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdfSpoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdf
 
Passing Strange Lighting Plot AS BUILT).pdf
Passing Strange Lighting Plot AS BUILT).pdfPassing Strange Lighting Plot AS BUILT).pdf
Passing Strange Lighting Plot AS BUILT).pdf
 
Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.
 
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdf
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdfPAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdf
PAGE ONE PAGE TWO PAGE THREE PAGE FOUR.pdf
 
HTM Example Layouts Freedman Theatre.pdf
HTM Example Layouts Freedman Theatre.pdfHTM Example Layouts Freedman Theatre.pdf
HTM Example Layouts Freedman Theatre.pdf
 
Task Pack 1- Nature - Ula Academics KIDS.pdf
Task Pack 1- Nature - Ula Academics KIDS.pdfTask Pack 1- Nature - Ula Academics KIDS.pdf
Task Pack 1- Nature - Ula Academics KIDS.pdf
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdf
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdf
 
Gerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfGerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdf
 
Amadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdfAmadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdf
 
acervus process book no cover--character
acervus process book no cover--characteracervus process book no cover--character
acervus process book no cover--character
 
Studio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCRStudio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCR
 
sustainable-interior-design-strategy-with-case-study_TANIA-BERA.ppt
sustainable-interior-design-strategy-with-case-study_TANIA-BERA.pptsustainable-interior-design-strategy-with-case-study_TANIA-BERA.ppt
sustainable-interior-design-strategy-with-case-study_TANIA-BERA.ppt
 
Heathers Symbols for Gerald Freedman Theatre.pdf
Heathers Symbols for Gerald Freedman Theatre.pdfHeathers Symbols for Gerald Freedman Theatre.pdf
Heathers Symbols for Gerald Freedman Theatre.pdf
 

Looking Back Ahead - think moto's mid-year trend report 2013 (English)

  • 1. LOOKING BAC K AHEA D think moto‘s subjective mid-year trend report for 2013 The first six months of 2013 are over - time for a brief review of what we've been engaged with so far this year. Usually, at the beginning of the year a couple of big agencies release their trend reports with forecasts for the upcoming year. We do it the other way round: after six month we look back at some projects and try to read off our subjective trends. » noted down by marco spies (@marcosz)
  • 2. By now we have several startups in our customer base and also the product departments of established companies like to see themselves as start-ups inside the company. Which means to them: we want to apply new, up-to-date, human centered and digitally-impelled paradigms in product development and branding. It is all about agile development, fast market response and build- to-order. About getting fast results and the fear of missing the connection to new markets. Unfortunately, bureaucracy all to often gets in the way between insight and realization, which means much of the energy of employees is spent in vain. Unlike the "kick-starters". Fast decisions are a must for start-ups. Most of them face decision-making with adolescent enthusiasm. Even if the founders had been executives at Cisco and Genesys — and not exactly meet the expectations one has of a Berlin start-up — they are lean and decisive, like our client relayr, who finally might be able to make the internet of things come true. By the way, some of the start-ups we work with, might be changing the economic system, with micro-financing in poor areas of the world for instance, like MAMBU. [s. trend #4] Others put efforts in making all things around us talk to each other. [s. trend #5] However, e-book distributor Bookwire, our oldest start-up client, is coming of age and still has a lot of potential in an industry, that is just starting out. ¶ #1 START-UPS IN BERLIN Agile is the new new economy
  • 3. #2 FLAT DESIGN When everything is flat the lighthouse shines the further. All the start-ups mentioned above have one more thing in common: they know about the relevance of UI and UX Design. Our Branded Interaction Design (BIxD) approach naturally accommodates this. We don't see the design of user interfaces as an exercise for the style guide on page 97, but as a central starting point for the development of an entire brand strategy. Further it is about interactions that shape the brand ("branded interactions" as we call it) and connect those with the existing spirit of time. Our leading principles are smart, simple and sustainable. In our opinion less is more, for as long as it‘s sustainable. For our web products we have always been favoring a flat, reduced look which we combine with well defined interactive elements. Obviously Don Norman's "affordances" are still valid today. In fact, in a flat world it‘s easier to make certain aspects stand out. Think of a small hill in a completely flat world: it would certainly feel like a mountain. That calls for a correct use of hierarchy for interface elements though. Unfortunately flat design grew to a popular phenomenon quite recently. Just like other trends, for example the „everything-must-be-visible“-rule, the path navigation, the sevens-count usability rule or the duty to be present on Facebook, clients still demand it, without questioning whether it applies to the brand, the content, the product or the target group. And yet there are a several reasons militating in favor and against flat design, as we mentioned on our Brand New Thinking blog not so long ago. [s. Skeuomorphic vs. Flat Design] ¶
  • 4. #3 THE ONLY CONSTANT IS CHANGE The publishing industry on the move. As some of our clients are in the publishing sector (Rodale Motor Presse, Cornelsen Verlag, Bookwire) and we published our own books („Branded Interactions“, „Multi-Channel-Strategie im stationären Einzelhandel“), the changes in the publishing industry keep us busy. It remains exciting to see the publishing sector find it‘s way through the current abundance of predictions. That is especially true for the narrative genre. Since the 90's I‘m engaged in interactive narrative formats and as it happens there is little news in this field. Years ago the scenarios of interactive narration already went through highly diverse disciplines like film, games or hypertext literature. The experiments which we see today are just a step by step approach to the visions of former days, where one yet boisterously announced the end of the book. Basically an appropriate technological platform for digital literature is still missing today. The kindle is nice when reading old-style but when it comes to the interface it‘s a step back in the times of the first Apple Macintosh and Atari ST. To sum it up: It‘s neat retro-style but nothing new. ¶
  • 5. #4 SUSTAINABILITY & TRANSFORMATION Transition and Constancy. In the summer of love in 1969 Buckminster Fuller published his 'Operating Manual for Spaceship Earth'. It was actually a preface in which he draw the conclusion that a manual still has to be written. In the meantime, he says, we‘ll be floating in space only equipped with our remaining term. Gradually several companies begin to understand themselves as an operating unit of this spaceship. From time to time at least some thinking humans can be found within these companies and they start to contribute to this manual. Since operating units need to follow the system log, only writing a manual isn't quite enough. We will have to change the log until it is suitable and Designers can play a role in this change. The very reason why creatives are needed to design systems in a more sustainable and flexible way is that they are looking for unconventional solutions. Since we don‘t know yet which solutions will be successful, we have to just give it a go. Which brings us back to the subject of agility. [s. trend #1] Sustainability and transformation are two topics, which are tightly connected and with whom we deal with more and more. As of now we try to make our agency more sustainable and socially fair. We rely on green technology and eco-power since the beginning and we now laid down on several rules to go even greener. It is anyway more productive to take the train instead of the plane. But what else could we do to go greener? Laura Dohnmeier, master student at the Hochschule Hannover asked us exactly this question amongst others. She documented the results on her website superdasduhierbist.de. ¶
  • 6. #5 INTERNET OF THINGS Making things social. Repeatedly announced as a mega-trend, but still missing the suitable infrastructure: the internet of things. There are loads of challenges connected to the IoT. If you want to avoid mistakes, for example those of social media, you should think about the ecological and social consequences soon. In politics this is called ,technology assessment‘. A bit more political awareness in design and technology industry wouldn‘t harm. Especially since Nest etc. are only the first step: eventually everything and everybody can be measured and basically be wired up. Virtually any device will be equipped with sensors which can be accessed from all around the world. In case you are wearing a Nike Fuelband, Up, Fitbit or iHealth device around your wrist, you already know that this also applies to human beings. As usual this coin has two sides and those who are working on these solutions are already in the midst of it. This makes it all the more important to conduct a debate about what is good and bad — for the purpose of the sustainable transformation. [s. trend #4] ¶
  • 7. AND WHAT ABOUT MOBILE? Hmm… whilst many trend reports still declare the all-time trend ,mobile‘ as a trending topic in 2013, let me tell you out of our experience: mobile is just there. At the same time, the days are gone when apps came from Apple. Responsive is standard. Mobile first of course. Do you know a single person without tablet or smartphone? That's what I'm saying! Mobile is the new web and that is what we work on every day after all.
  • 9. THANK YOU! If you liked this,read our blog or follow us: www.brandnewthinking.de www.facebook.com/thinkmoto @thinkmoto on twitter www.thinkmoto.de