Bold Magazine: Web of Deceit

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Think Media Labs CEO, Ayman Itani, was featured in the article Web of Deceit in Bold Magazine about the Internet and the online Community in Lebanon.

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The following case study was created by Think Media Labs for McDonald's Lebanon after a huge success of their "Tastes of the World" Facebook Competition that increased Facebook Page likes by 300%, +82% posts/Likes growth, +203% comments growth, and 53% shares growth on McDonald's Facebook Page. "Tastes of the World" campaign introduced to the Lebanese Market three different burgers from three different part of the world. The Mexican Burger, The French Burger, and The Asian Burger. All content was monitored, assembled, and analyzed by Think Media Labs after 9 weeks of conducting this successful Facebook Competition.

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Politicians in Lebanon have been increasingly embracing Social Media over the last year and their Social Media activity will continue to grow at a much higher rate in 2013. Think Media Labs has been monitoring, documenting, and analyzing the Social Media activity of the politicians and has compiled and summarized this data in this detailed analytical report. After going through this report you will know who is active, who is a late comer to the political Social Media scene, who is more social than others, who has more followers, when are they having slow months.

Political Social Media - Lebanon and Elections 2013 Teaser

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Lebanon's politicians have been very active on Twitter in 2012 and are expected to be more active in 2013 with the upcoming elections. HMA Tom Fletcher triggered an online discussion on Twitter on Jan 9, 2013 with a tweet: "In context of external influence in Lebanon, does anyone have statistics on number of RTs of foreign leaders by Lebanese leaders?" (source: https://twitter.com/HMATomFletcher/status/288957951304163328) This presentation is the contribution of Think Media Labs to that online discussion. We data mined and analyzed more than one year of Social Media data on Lebanon's politicians and the attached report addresses the question of the retweet activity of Lebanon's politicians involving foreign leaders.

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Online communities are currently influencing social, economic, and technology developments. Ayman Itani, Founder and CEO of thinkmedialabs.com and Digital and Social Media instructor at the Lebanese American University, will share findings and case studies on how upcoming generations are using technology and Social Media to make decisions, connect with brands, choose courses and jobs of interest to them, etc. Moreover, he will explore how teaching Digital and Social Media as part of the curriculum equips upcoming generations with the needed methodologies and ways of thinking enabling them to use their digital skill set in the university and future work environments. March 2012.

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McDonald's Lebanon Social Media Case Study - Presentation

McDonald's Lebanon Social Media Case Study - Infographic Report

mHealth - The Mobile App Strategy Healthcare

Political Social Media - Lebanon and Elections 2013 Teaser

Lebanese Politicians Retweets January 11, 2013

Transmedia and Doha Tribeca Film Festival

Communicate Levant: On The Slack Track

Why So Pinteresting - The Franchise Magazine Mena

The Daily Star: Politicians delve into Twitter to try to bridge gap with citi...

Foreign Policy - Make tweet, not war

Top Tweeting Politicians

Lebanese Politicians on Twitter Infographic

Parents, educators welcome Facebook for kids

Integrate Social Media into Mobile

30 Most Influential People on Twitter in Lebanon

Path Presentation

Pinteresting - All You Need to Know about Pinterest !

Social Media and Higher Education in the Middle East

Mother's day

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Bold Magazine: Web of Deceit

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