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Youth Indonesia Digital landscape 2014 - 2015

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The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture

Veröffentlicht in: Internet, Technologie, Einzelhandel

Youth Indonesia Digital landscape 2014 - 2015

  1. How to reach the community? Indonesian @Dwirianto
  2. Portfolio based on Industries PLATFORM Enabling Seamless Connectivity AD TECHNOLOGY PAYMENT COMMUNITY/MEDIA Leverage The Power of Community FORUM ENTERTAINMENT Provide value-added RADIO COMMERCE Enhance Economic Growth via e-Commerce
  3. OVERVIEW
  4. Total Addressable Market: Indonesia
  5. Snapshot 255,461,124 Total Population 83,600,000 Internet Users (4th world rank) (6th world rank) 69,000,000 Facebook Users 51% Urban & 49% Rural 33% Internet Penetration 27% Facebook Penetration (3rd world rank) 281,963,665 Active Mobile Subscription 112% Mobile Subscription Penetration Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial
  6. Internet Indicators 5H 27M Avg Time That Internet Users Spend Using The Internet Each Day Using Desktop/Notebook 14% Mobile Internet Penetration of Total Population 2H 30M Average Time Mobile Internet Per Day Source: Global Web Index; US Cencus Bureau; WeAreSocial
  7. YOUTH BEHAVIOR AND HABITS
  8. Consumer Journey from Discovery to Purchase
  9. 60-65 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 12-15 2.5% 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% Source: APJII, Profil Internet Indonesia, December 2012 14.2% 11.6% 10.9% 9.9% DIGITAL IMMIGRANT This older generation knew internet when they were an adult. They often feel the need to always learn to adapt with the new technologies. DIGITAL NATIVE This younger generation born and living in the internet era. They tend to make trends in cyberspace. YEARS OLD DEMOGRAPHICS BY AGE
  10. DEMOGRAPHICS BY AGE 60-65 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 12-15 2.5% 3.1% 6.0% 9.1% 10.1% 10.9% 11.8% Source: APJII, Profil Internet Indonesia, December 2012 14.2% 11.6% 10.9% 9.9% YEARS OLD DIGITAL USERS IS DOMINATED BY YOUNGER GENERATION 12-34 YEARS OLD (58.4%)
  11. Entertain Me! Curious Hear Me Out! In Group Easy. I am Lazy What is in it for me? BEHAVIORS
  12. HABITS
  13. SOCIAL MINDSET
  14. Mobile Situation
  15. Mobile Stats 281,963,665 Active Mobile Broadbands Subscription 32% Mobile Broadbands Subscription of Total Population 52M Active Social Media Users Accessing from Mobile Device 21% Penetration of Mobile Social from Total Population Source: US Census Bureau; WeAreSocial
  16. Mobile Subscription 281,963,665 Active Mobile Subscription Prepaid Users of Total Mobile Subscription Post Paid Users of Total Mobile Subscription 3G Connection of Total Mobile Subscription 22% 1% 99% 0% 20% 40% 60% 80% 100% 120% Source: GSMA Intelligence; WeAreSocial
  17. Smartphone User Behavior 95.867.646 Smartphone Users Smartphone Penetration as % of Total Mobile Subscription Smartphone Users Searching for Local Information Smartphone Users Researching Product/Service from Their Phone Smartphone Users Who Have Purchased from Their Phone 57% 94% 95% 34% Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”
  18. Smartphone User Behavior
  19. 69% LYING IN BED Smartphone User Behavior 35% WAITING FOR SOMETHING 29% WHILE WATCHING TV 14% WHILE COMMUTING 6% WHILE IN WHILE IN A MEETING OR CLASS THE BATHROOM 6% INDONESIAN PEOPLE MORE LIKELY TO USE THEIR MOBILE PHONES WHEN THEY WERE ALONE 17% 5% SPENDING TIME WITH FAMILY SOCIAL EVENT 5% SHOPPIN G IT’S CANNIBALIZING PRINT MEDIA Source: InMobi, Mobile Media Consumption-Indonesia
  20. 50% LOCATION BY DEVICE TYPE 83% 24% 14% HOME PUBLIC PLACES OFFICE 92% SCHOOL/UNIV. ON THE GO MALL CAFE INTERNET CAFE RESTAURANT Source: APJII, Profil Internet Indonesia, December 2012 24% 16% 16% 26% 13% 13% 06% 11% 03% 16% 09% 14% 10% 05% 20% 08% 02% 05% 02% SMART PHONE NOTEBOOK TABLET 0% 0% 0%
  21. ADVERTISING FORUM
  22. Indonesia: No.1 Growth Market for Digital Ad Spend in APAC, Set to Overtake India Digital Ad Spend: 2013-2018 USD BN 15.5 2.1 0.6 0.2 19.0 2.3 0.8 0.4 22.4 2.4 1.0 0.7 25.1 2.6 1.2 1.2 27.3 2.7 1.5 1.9 29.2 2.9 1.8 2.9 30 22 4 2 0 China South Korea India Indonesia 2013 2014 2015 2016 2017 2018 Digital Ad Spending Growth Rate: 2013-2018 70.0% 36.0% 75.0% 72.0% 66.0% 60.0% 50.0% 33.0% 20.0% 13.9% 8.4% 80% 60% 40% 20% Digital Ad Spend in Indonesia is expected to grow from USD 0.2 BN in 2013 to USD 2.9 BN in 2018 at 68% CAGR Notes 1. Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising 2. China excludes Hong Kong 7.0% 8.0% 5.0% 0% 2013 2014 2015 2016 2017 2018 China South Korea India Source eMarketer, Jun 2014 Source eMarketer, Jun 2014 CAGR: 64% CAGR: 25% CAGR: 7% CAGR: 13%
  23. Commerce
  24. Top Online Shopping Sites in Indonesia Online Forum & Classified B2C Marketplace Source: TechInAsia “Popular Shopping Online In Indonesia”
  25. E-Commerce Competitive Map Source: www.acommerce.asia
  26. B2C eCommerce Sales in Indonesia 0.56 1.04 1.79 Source: eMarketer “Digital Buyer Penetration Across APAC” 2.6 15.40% 13.30% 9.80% 7.10% 2011 2012 2013 2014 Includes travel, diigital download and event tickets purchased via any digital channel (including online, mobile & tablet exclude gambling *in billion US$ Percentage of change Sales (in billions)
  27. Indonesia Digital Buyer Top Three Drivers Of Online Shopping •Look at the products online before purchasing in store • Read online reviews prior to purchasing products •Research product online prior to purchasing Source: eMarketer; Nielsen Global Survey of E-Commerce (Q1 2014)
  28. Most Purchased Products 24% 43% 39% Fashion Gadget Electronics Book & Magazine Source: Google Indonesia dan TNS “Indonesia e-Commerce Survey “ 2014 46% 78% Groceries
  29. Payment Trasfer Klik BCA Credit Card Source: DailySocial; eMarketer NOTE Age 15+ include ATM payments, transfer of funds electronically to a specific bank account; transfer of money using the bank’s proprietary electronic payment network Companies like JNE, First Logistics and RPX are among the first to offer cash on delivery (COD) solution for e-commerce BANK TRANSFER IS THE MOST POPULAR PAYMENT SYSTEM 30% 24% 41% 70% COD
  30. Online Shopping Considerations RECENT ONLINE SHOPPER Prefer to save time rather 72% 61% Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014 64% 66% than save money No Need to travel Deliver directly to their address Easy to compare with other products
  31. Online Shopping Considerations NON RECENT ONLINE SHOPPER If Cheaper than Offline Store 67% Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014 42% 40% 38% Not sure about product quality Lack of Security Less ability to touch products
  32. Thank You @Dwirianto

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