1. {
OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 13:
Planning and Pitching a Print based
Media Product
P2 Evidence
Name: Tom Hibbert
Candidate Number: 2063
Center Name: St. Andrew’s Catholic
School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
Idea Generation
2. 1. Mind Map for Magazine Idea One – Slide 4
2. Mood Board for Magazine Idea One – Slide 5
3. Mood Board for Magazine Idea One Conclusion – Slide 6
4. Mind Map for Magazine Idea Two – Slide 7
5. Mood Board for Magazine Idea Two – Slide 8
6. Mood Board for Magazine Idea Two conclusion – Slide 9
7. Summary of Ideas: Genre, Mood Board and Size – Slide 10
8. Summary of Ideas: Name and Colour Scheme – Slide 11
9. Summary of Ideas: Target Audience – Slide 12
10. 1st FC draft comparison – Slide 13
11. 2nd FC draft comparison – Slide 14
12. 1st DPS draft comparison – Slide 15
13. 2nd DPS draft comparison – Slide 16
Contents
4. Mind Map
Masthead
Possible Masthead Names
• Crash
• Loud
• Klashed
These mastheads all have similar connotations
to sound within a rock band with the idea that
they sound like what they are. The mastheads
have loud and destructive connotations which
take the idea of the sub genre rock further with
emphasis on the stereotypical loud and
craziness to rock music.
“Klashed” connotes two things together which
is what reflects my magazine’s content of two
type of rock music together in one magazine.
Colour Scheme
Magazine
Idea One
This colour scheme would be suitable
for my magazine as well because the
colours contrast with each other and
suggest controversy that some rock
music also suggests.
Images to be Taken
• Facial Expressions- Angry, Sad,
Emotional
• Clothes –Dark and Bright
contrasting colours, Rough
clothing.
• Props- Guitar,
Insomnia Font
Broken Stick Font
Broken Glass Font
Font
6. Artists
To conclude, my mood board has influenced me to select what bands I
would like to include in my magazine. I have three bands on my Mood
Board. Green Day, Tonight Alive and My Chemical Romance. These are
not only personal favoured artists but artists that represent rock music and
have been in the rock music business for a long time. To feature them in
the magazine would show the dedication to rock music that my target
audience is looking for.
Font
To conclude my mood board and the ideas that it has influenced me on
about font the three fonts that I have narrowed my choice to are called
‘Broken Stick’, Broken Glass’ and ‘Insomnia’. Just the name of the fonts have
rock element and these choices are based on font used by two of the artists
themselves. Green Day uses ‘Insomnia’ font for their poster sand general
name as it appears cracked and broken but is still able to read. My
Chemical Romance uses similar text to ‘Broken Stick’ but is not fully
readable. ‘Broken Glass’ was chosen as one of my choices for font as well
not because of other artists but because I like the way that the Broken Stick
font looked and Broken Glass provided a similar look but with a more
easy to read element.
Theme
This mood board of ideas has influenced my choice of theme not to be a
contrast in dark rock but to make my magazine a unique rock magazine in
a modern timeline with different appearances in the rock music genre.
Mood Board Conclusion
7. Mind Map
Magazine
Idea Two
Bangtime Font
Strike Font
Boom Box Font
Font
Masthead
Possible Masthead Names
• Bang
• Boom
• Strike
These mastheads would be suitable as they all
have quite gloomy and dark connotations. The
mastheads also have a flashing connotation
when picturing a ‘Bang’, ‘Boom’ or a ‘Strike’.
The masthead would make the reader
symbolise my magazine with fire, bright
colours and destruction. This would suit this
magazine idea because this would match the
colour scheme.
Colour Scheme
This colour scheme would be
suitable or the magazine
because they are quite dark
colours which most rock
magazines have.
Images to be Taken
• Makeup- Gothic
• Clothing-Dark, ripped, gothic
• Hair-Spikey/Coloured
• Facial Expressions-Anger
9. Artists
This mood board has confirmed my feelings on choosing the
three continuous artists seen in the first mood board for my
magazine. Both my mood boards have shown me that they suit
both colour schemes and themes that the magazine will either
have/not have.
Font
The fonts I am depicting from my mood board to use are BOOM BOX,
STRIKE and BANGTIME. My mood board concludes that the BANGTIME
font is too difficult to read and is quite a broken piece of text which may be
off putting to the reader and target audience. STRIKE is quite a piece of
futuristic font which my mood board has shown in context of what the
magazine would contain, the font looked out of place and contradicting to
the theme and age of rock that would be included in the magazine. BOOM
BOX had similar connotations of futuristic aesthetics such as the STRIKE
font but not to the extent of contradicting the actual magazine. This has
concluded that I will use the font BOOM BOX.
Theme
The mood board contains quite dark images and especially has a dark,
gloomy colour scheme that would isolate and limit the magazine to one
specific theme of rock music. If I used this theme I would be limited and
have to possibly reselect the artists featuring in it.
Mood Board Conclusion
10. Genre
The genre of the magazine I plan to create will be a
rock music genre. This will include artists
associated with this genre, for example Green day,
Tonight Alive and My Chemical romance. These
bands are from the same genre which will make it
suitable to include them in the magazine.
Size
I plan to have my magazine sized at 8cmx11cm. I
have chosen theses specifications because it is the
average magazine size and I am basing my
magazine on the popular magazine ‘Kerrang!’.
Summary of Ideas
Mood Board
My mood board has
inspired my to use
‘Insomniac’ text. I
have chosen to use
insomniac text
because the band I
plan to feature on
‘My Chemical
Romance’ uses
scratchy text for
their name and that
appealed to me but
was unreadable.
However, the text
that ‘Green Day’
uses is similar but
readable, I decided
to go with this style
of text which was
closer to insomniac
than any other.
11. Name
I have decided to use the name ‘Klashed’ for my magazine.
My choice was generated from the noise made by drums
which almost sounds like crashing and clashing of metal.
This was founded with intention because ‘Kerrang!’ uses their
name because it is a derivative from the sound of a guitar.
Since ‘Kerrang!’ is my magazine of inspiration, this is
appropriate.
Colour Scheme
I have chosen to use this colour scheme because it reflects
different types of rock music.
The dark purple is associated with Rock Pop. The purple
symbolises brightness and pop and the dark element in the
purple always refers to rock which is known for being dark.
I have chosen black because it represents pure rock and the
yellow colour to show modernised rock.
Summary of Ideas
12. Target Audience
Based on the content that will be included in the magazine and what the
magazine is based on, the magazine’s target audience will be mostly male
and 16-25 years old.
In terms of Maslow’s theory, the target audience will be people with self
actualisation who have an exact idea of what they want to read and see in
the magazine.
Katz’ theory would depict when applied to my magazine idea that the
audience would be trying to escape from their everyday life and therefore
read a magazine which is unique and is different to everyday life.
Hartley’s theory would suggest that the audience is based on gender, age,
ethnicity and education. Based on this I think that my audience would
have a good range of educational qualifications and be in the 16-21 age.
The audience is also stereotypically a white male in this age range.
In terms of psychographics the audience for my magazine would be
choosing what media they read or interact with purely on their attitudes
to society and how they see things. Kerrang and my magazine both have
informal outlooks on the topic of rock music which wold not cooperate
with someone of a professional job or title.
Socio-economic needs would suggest that the audience
Summary of Ideas
13. 1st Hand Drawn Draft of Front Cover
Similar Font
Similar Headline
positions
The same shot type-
Medium
Title of Artist
Promotional Give-
Aways
14. 2nd Hand Drawn Draft of Front Cover
Similar Font
Exclusive Headline
The same shot type-
Medium
Title of Artist
Quote from Artist
15. 1st Hand Drawn Draft of Double Page Spread
Drop Capital
Body Shots
Quote
Differentiated
Questions
16. 2nd Hand Drawn Draft of Double Page Spread
Similar Font
Similar Headline
positions
The same shot type-
Medium
Title of Artist
17. Conclusion
To conclude, the magazine I plan to create will contain rock artists specific
to the rock music genre to show relevance and organisation to the target
audience that is not used to this, this will make the magazine appear
unique as rock music magazines are usually quite informal for their
readership.
The magazine will be called ‘Klashed’, the name is a derivative from
‘Kerrang’ which means not only will Kerrang’s readership and audience
want to sample or even buy my magazine, but that our magazine is
already meeting the demanding competition of Kerrang in the first issue.
The colour scheme of Klashed is black and yellow. These colours connote
the different types of rock music, this will help illustrate it to the Klashed
readership and show the readership that there is more than one type of
rock music covered and therefore appeal to a wider range of people.