E-Fork is a smart fork that detects ingredients as the user eats to help people monitor their food intake. It provides awareness of what, how much, and when a person eats for those concerned with diet, allergies, diabetes or weight. The E-Fork product and accompanying app would retail for 80 euros. Strengths include helping users keep track of food without worry through an intuitive device. Weaknesses include the high price for a fork and technological aspect. Opportunities exist in growing health and fitness trends. Threats could include reluctance to new electronics or similar competing products. The management team covers roles in R&D, sales, product, finance, and international development.

1. Thibault
Mérand
Aurélie Watel
Marie Bonhomme Pauline
Grimbert

2. BUSINESS CONCEPT
 Reassure those who constantly pay attention to the food they eat with a control
tool,
 The ability to be aware of the quantities eaten, what has been eaten, when it has
been eaten,
 E-FORK detects as many ingredients as wanted,
 Targeted to diabetic, allergic, obese & people worried about their feeding,
 B to B & B to C selling,
 Competitive price of 80€,
 E-FORK is both a product & a service.

3. SWOT
Strengths:
- Do not worry about alimentation
- Keep control on industrial food
- Keep a tracked of our alimentation
- Easy to use, very intuitive
- Only the E-Fork to buy, the application and its evolution are free
- Washable in machine as a normal fork
- Available in different colors, ability to carve our name on the E-Fork
Weaknesses:
- High price for a fork
- Technologic aspect
Opportunities:
- Society more and more preoccupied by health, respect of the body
- Trend of electronic products and application (such as electronic cigarettes)
Threat:
- Fear of novelty, electronic
- Competition of similar products
E-Fork

4. MANAGEMENT TEAM
 Marie: R&D manager, responsible of the international
development
 Pauline: Sales, analysis of the competition, after sales
service,
 Aurélie: Product manager, responsible for the
communication, packaging, image of the brand,
 Thibault: Finance and accounting of the company.
Budgets, management control, suppliers and furnishers.
What do we share?
Friendship
Team Spirit
Well-Being
Health
Innovation
Technology