At The Wilbert Group, we are (at least) as good as any PR firm anywhere at media relations. In late 2014, we committed to also building the industry-leading program to amplify media hits on social and digital channels. In other words, how do we most strategically promote a client story in the AJC or the WSJ or on CNN?
Any PR person can slap a link on Twitter. But a more sophisticated approach generates way better results.
We have spent months analyzing what we were already doing to amplify hits, thinking deeply about how to drive bottom-line value to clients, building partnerships with the smartest digital firms out there, testing out tools and measuring results.
And at last, we are ready to introduce our own proprietary program called Wilbert Amplify. We’ll be sharing it with clients during the next few months and would love your feedback too.
We’ve always been great at telling client stories. Now we can tell them even LOUDER.
13. More than 50 percent of Americans give
strong credibility ratings to top media
outlets.
0 10 20 30 40 50 60 70
Local TV News
60 Minutes
ABC News
Wall Street Journal
CNN
CBS News
Daily Newspaper You Know Best
NBC News
NPR
MSNBC
16. Source: Pew Research Center
Percentage of Twitter, Facebook and
YouTube users who are getting their news
from these platforms.
Facebook
20
%
47
%
YouTube
50
%
Twitter
17. 44% 45% 46% 47% 48% 49% 50% 51%
Discussed a news issue or event
Shared or reposted news stories, images or videos
Percent of social media users who have…
Source: Pew Research Center
25. Driving activity for stories can improve
their visibility with search engines.
Both Google and Bing use data from
social sites to determine how high to
rank content.
28. Dave Coustan
Current:
• Board of Advisors, The Wilbert
Group
• VP, Digital Content Strategies, CSE
Former:
• SVP, Content Strategy &
Planning, Voce Communications
• VP, Edelman, Digital
• Blog Master, Earthlink
30. And we added our
unparalleled media relations savvy.
31. TONY WILBERT
•Founding principal, The
Wilbert Group
•Early adopter of
everything
•4,150 Twitter followers,
including 150+ journalists
•Former journalist, now
known for unparalleled
media relationships
32. CAROLINE WILBERT
•Managing Principal, The
Wilbert Group
•Built digital partnerships
with Little Bird and others
•Former journalist, including
Atlanta Journal-Constitution
and Atlanta Business
Chronicle
33. HADLEY CREEKMUIR
•VP, Real Estate Practice,
The Wilbert Group
•Placed clients recently in
outlets ranging from New
York Times to Washington
Post to Huffington Post
•Fan of Instagram
34. MARK BRAYKOVICH
•VP, Corporate Practice,
The Wilbert Group
•Leads media relations for
clients such as Equifax and
Aaron’s
•Former business editor,
Atlanta Journal-Constitution
35. Wilbert Amplify has four parts:
Social Push Strategic
Spend
Email Storytelling
38. We research where your
audience is living, then pick the
right platforms to reach the right
people.
39. We research where your
audience is living, then pick the
right platforms to reach the right
people.
40. We use tools to research and make
sure you are following, engaging with
and tagging the right influencers.
41. After all, just because
Kim Kardashian has
28.6 million followers
on Twitter doesn’t
mean she is an
influencer in retail
banking or multifamily
development or
your industry.
42. After all, just because
Kim Kardashian has
28.6 million followers
on Twitter doesn’t
mean she is an
influencer in retail
banking or multifamily
development or
your industry.
43. Imagine you are doing social media
for a real estate company.
Does the hashtag matter?
Anything real estate-ish will work, right?
44. 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
#CRE
#CommercialRealEstate
Look how many times each of these
hashtags was used in a 7-day period.