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THE FOUR MOST 
IMPORTANT 
POWERPOINT 
RULES 
FOR SUCCESSFUL PRESENTATIONS
THE FOUR MOST 
IMPORTANT 
POWERPOINT 
RULES 
FOR SUCCESSFUL PRESENTATIONS 
@ned_potter
YOU’RE A BIT 
COULD BE BETTER 
STRESSED OUT 
because you know 
your presentations 
BUT YOU DON’T KNOW 
WHERE TO START?
AN ATTRACTIVE PRESENTATION IS JUST A BYPRODUCT OF AN EFFECTIVE PRESENTATION. 
RELAX.
AN ATTRACTIVE PRESENTATION IS JUST A BYPRODUCT OF AN EFFECTIVE PRESENTATION. 
RELAX. 
and 4 things really matter for makin...
RULE 1 
MORE 
IMAGES 
LESS 
TEXT
WORD HEAVY SLIDES can be difficult to read from the back of the room, and people can only listen and read at the same time...
If they end up having to choose between listening to you talk or reading your slides, you become 
OUT OF SYNC with your au...
IS YOUR PRESENTATION WORKING WITH YOU 
OR AGAINST YOU?
IMAGES ARE NICE TO LOOK AT, ENGAGING, ENRICHING, AND CAN SUPPORT YOUR STORY.
IMAGES ARE NICE TO LOOK AT, ENGAGING, ENRICHING, AND CAN SUPPORT YOUR STORY. 
People can look at images and listen to you ...
BUT MOST IMPORTANTLY, IMAGES 
HELP PEOPLE LEARN
BUT MOST IMPORTANTLY, IMAGES 
HELP PEOPLE LEARN 
Learning is improved when narration occurs simultaneously with relevant i...
BUT MOST IMPORTANTLY, IMAGES 
HELP PEOPLE LEARN 
Click these sites for amazing images you can use legally with Attribution...
BUT MOST IMPORTANTLY, IMAGES 
HELP PEOPLE LEARN 
COMPFIGHT 
FREEIMAGES 
MORGUEFILE 
PHOTFUNIA 
MULTICOLR 
Compfight search...
BUT MOST IMPORTANTLY, IMAGES 
HELP PEOPLE LEARN 
COMPFIGHT 
FREEIMAGES 
MORGUEFILE 
PHOTFUNIA 
MULTICOLR 
Freeimages is gr...
BUT MOST IMPORTANTLY, IMAGES 
HELP PEOPLE LEARN 
COMPFIGHT 
FREEIMAGES 
MORGUEFILE 
PHOTFUNIA 
MULTICOLR 
Morguefile also ...
BUT MOST IMPORTANTLY, IMAGES 
HELP PEOPLE LEARN 
COMPFIGHT 
FREEIMAGES 
MORGUEFILE 
PHOTFUNIA 
MULTICOLR 
Photofunia allow...
BUT MOST IMPORTANTLY, IMAGES 
HELP PEOPLE LEARN 
COMPFIGHT 
FREEIMAGES 
MORGUEFILE 
PHOTFUNIA 
MULTICOLR 
The Multicolr Se...
MAKE THE MOST 
OF YOUR IMAGES
AND WRITE ON THEM IN A 
MINIMUM FONT SIZE 
OF 24…
AND WRITE ON THEM IN A 
(THIS IS 24. If you need it smaller than this, you’re using too much text) 
MINIMUM FONT SIZE 
OF ...
RULE 2 
MAKE 
ONE 
POINT 
PER SLIDE
THIS GOES BACK TO THE IDEA OF BEING IN SYNC WITH YOUR AUDIENCE.
Focus on one thing at a time. Allow your audience to digest it, then move with them onto the next theme.
DRAW ATTENTION TO IMPORTANT MESSAGES 
WITH COLOUR
OF COURSE, FEEL FREE TO BREAK THE ONE POINT PER SLIDE RULE WITH GOOD REASON
INTRODUDCTIONS SUMMARIES COMPARISONS ALL OF THESE THINGS CAN REQUIRE STACKING ON THE SAME SLIDE
BUT OTHERWISE GIVE EACH POINT IN YOUR PRESENTATION 
ROOM TO BREATHE
RULE 3 
NO 
BULLET 
POINTS
BULLET POINTS CAUSE ALL SORTS OF PROBLEMS. 
•They’re ugly 
•They encourage you to put more than one point on each slide 
•...
BULLET POINTS ALSO ENCOURAGE YOU TO READ THE SLIDE ALOUD.
BULLET POINTS ALSO ENCOURAGE YOU TO READ THE SLIDE ALOUD. 
And if you’re saying the exact same thing that’s written on the...
Learning is reduced when information presented is redundant – such as reading text verbatim from slides
RULE 4 
KEEP IT 
SIMPLE
KEEPING IT SIMPLE DOESN’T MEAN DUMBING DOWN
IT’s .about GETTING RID OF EVEYTHING THAT ISN’T ESSENTIAL TO TELLING YOUR STORY. 
.about
IT’s .about 
GETTING RID 
OF 
EVEYTHING THAT ISN’T 
ESSENTIAL 
TO TELLING 
YOUR STORY. 
.about
Learning is improved when multimedia is 
free from extraneous information
SO, WHAT COUNTS AS EXTRANEOUS?
SO, WHAT COUNTS AS EXTRANEOUS? 
Animations? 
Yup. If they’re there to make a specific point, by all means use them – but i...
SO, WHAT COUNTS AS EXTRANEOUS? 
Transitions? 
Yes. If all your slides transition from one to the next with the same effect...
SO, WHAT COUNTS AS EXTRANEOUS? 
Templates? Absolutely, PPT Templates are extraneous too. Having your organisational logo o...
And besides…
TO TELL YOUR STORY, YOU NEED A HIERACHY OF INFORMATION. WHO’S IN CHARGE HERE - YOU, OR POWERPOINT?
TO TELL YOUR STORY, YOU NEED A HIERACHY OF INFORMATION. WHO’S IN CHARGE HERE - YOU, OR POWERPOINT? 
(Aim for consistency, ...
WOOHOO! 
THAT’S THE 
END 
OF ALL THE 
RULES 
*
WOOHOO! 
THAT’S THE 
END 
OF ALL THE 
RULES 
* 
* 
Actually there’s one final rule – always credit your image sources!
Projector: CC-BY RVWITHTITO 
www.flickr.com/photos/rvwithtito/4236716778/sizes/l 
Eye close up: CC-BY Sara .Nel 
www.flick...
Bullet CC-BY-SA Eschipul 
https://www.flickr.com/photos/eschipul/4160817135/sizes/l 
Desert CC-BY-NC-SA Nunodantas 
https:...
At the start I said that a good looking presentation is just a by-product of an effective one. This is based on the four m...
At the start I said that a good looking presentation is just a by-product of an effective one. This is based on the four m...
At the start I said that a good looking presentation is just a by-product of an effective one. This is based on the four m...
There are plenty of other rules about making presentations (like only using 3 fonts, for example, which I’ve completely ig...
It’s not a RULE as such, but using non-standard fonts in a presentation also makes a huge difference to how engaging it lo...
ANTONIO 
Aller 
Pacifico 
FENGARDO NEUE 
AlfaSlab One 
The fonts used in these slides are listed above – they’re all avail...
Go to ned-potter.com for more information on presentation skills
Go to ned-potter.com for more information on presentation skills 
I’m on Twitter @ned_potter
Go to ned-potter.com for more information on presentation skills 
I’m on Twitter @ned_potter 
Thanks for watching!
STILL HERE? 
TRY THESE OTHER GUIDES:
The 4 Most Important PowerPoint RULES for Successful Presentations
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The 4 Most Important PowerPoint RULES for Successful Presentations

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There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.

The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.

There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.

See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.

If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.

Veröffentlicht in: Präsentationen & Vorträge, Design
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The 4 Most Important PowerPoint RULES for Successful Presentations

  1. THE FOUR MOST IMPORTANT POWERPOINT RULES FOR SUCCESSFUL PRESENTATIONS
  2. THE FOUR MOST IMPORTANT POWERPOINT RULES FOR SUCCESSFUL PRESENTATIONS @ned_potter
  3. YOU’RE A BIT COULD BE BETTER STRESSED OUT because you know your presentations BUT YOU DON’T KNOW WHERE TO START?
  4. AN ATTRACTIVE PRESENTATION IS JUST A BYPRODUCT OF AN EFFECTIVE PRESENTATION. RELAX.
  5. AN ATTRACTIVE PRESENTATION IS JUST A BYPRODUCT OF AN EFFECTIVE PRESENTATION. RELAX. and 4 things really matter for making an effective presentation
  6. RULE 1 MORE IMAGES LESS TEXT
  7. WORD HEAVY SLIDES can be difficult to read from the back of the room, and people can only listen and read at the same time for a very short period.
  8. If they end up having to choose between listening to you talk or reading your slides, you become OUT OF SYNC with your audience.
  9. IS YOUR PRESENTATION WORKING WITH YOU OR AGAINST YOU?
  10. IMAGES ARE NICE TO LOOK AT, ENGAGING, ENRICHING, AND CAN SUPPORT YOUR STORY.
  11. IMAGES ARE NICE TO LOOK AT, ENGAGING, ENRICHING, AND CAN SUPPORT YOUR STORY. People can look at images and listen to you speak at the same time, no problem.
  12. BUT MOST IMPORTANTLY, IMAGES HELP PEOPLE LEARN
  13. BUT MOST IMPORTANTLY, IMAGES HELP PEOPLE LEARN Learning is improved when narration occurs simultaneously with relevant images.
  14. BUT MOST IMPORTANTLY, IMAGES HELP PEOPLE LEARN Click these sites for amazing images you can use legally with Attribution COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR
  15. BUT MOST IMPORTANTLY, IMAGES HELP PEOPLE LEARN COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR Compfight searches Flickr better than Flickr searches itself, for millions of images. TIP: Make sure you choose the ‘Creative Commons’ option after your first search, & ignore the sponsored links above the dotted line.
  16. BUT MOST IMPORTANTLY, IMAGES HELP PEOPLE LEARN COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR Freeimages is great for stock photography – there are loads of great images for enhancing slides. TIP: Sign up for the free account to get full-sized versions of the images you find.
  17. BUT MOST IMPORTANTLY, IMAGES HELP PEOPLE LEARN COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR Morguefile also has stock photography – there are fewer images but they’re free for commercial use. TIP: There are images where no attribution is required – these are useful for situations where there’s no room to credit the author, e.g. posters, business cards, and tweets
  18. BUT MOST IMPORTANTLY, IMAGES HELP PEOPLE LEARN COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR Photofunia allows you to put your own images INTO existing pictures. TIP: To create your own text to add to a billboard or painting in Photofunia, create a textbox in PowerPoint, write your text, right- click and Save As Picture. You’ll then have an image of your text to upload into Photofunia.
  19. BUT MOST IMPORTANTLY, IMAGES HELP PEOPLE LEARN COMPFIGHT FREEIMAGES MORGUEFILE PHOTFUNIA MULTICOLR The Multicolr Search Engine is just about the most fun you can have finding images: it searches by colours not keywords. TIP: Create an image-only presentation that stays completely on brand by picking your organisation’s corparate colours in Multicolr…
  20. MAKE THE MOST OF YOUR IMAGES
  21. AND WRITE ON THEM IN A MINIMUM FONT SIZE OF 24…
  22. AND WRITE ON THEM IN A (THIS IS 24. If you need it smaller than this, you’re using too much text) MINIMUM FONT SIZE OF 24…
  23. RULE 2 MAKE ONE POINT PER SLIDE
  24. THIS GOES BACK TO THE IDEA OF BEING IN SYNC WITH YOUR AUDIENCE.
  25. Focus on one thing at a time. Allow your audience to digest it, then move with them onto the next theme.
  26. DRAW ATTENTION TO IMPORTANT MESSAGES WITH COLOUR
  27. OF COURSE, FEEL FREE TO BREAK THE ONE POINT PER SLIDE RULE WITH GOOD REASON
  28. INTRODUDCTIONS SUMMARIES COMPARISONS ALL OF THESE THINGS CAN REQUIRE STACKING ON THE SAME SLIDE
  29. BUT OTHERWISE GIVE EACH POINT IN YOUR PRESENTATION ROOM TO BREATHE
  30. RULE 3 NO BULLET POINTS
  31. BULLET POINTS CAUSE ALL SORTS OF PROBLEMS. •They’re ugly •They encourage you to put more than one point on each slide •They don’t leave much room for images •They’re symptomatic of a wider DEATH BY POWERPOINT malaise
  32. BULLET POINTS ALSO ENCOURAGE YOU TO READ THE SLIDE ALOUD.
  33. BULLET POINTS ALSO ENCOURAGE YOU TO READ THE SLIDE ALOUD. And if you’re saying the exact same thing that’s written on the slide, why do you even need to be there?
  34. Learning is reduced when information presented is redundant – such as reading text verbatim from slides
  35. RULE 4 KEEP IT SIMPLE
  36. KEEPING IT SIMPLE DOESN’T MEAN DUMBING DOWN
  37. IT’s .about GETTING RID OF EVEYTHING THAT ISN’T ESSENTIAL TO TELLING YOUR STORY. .about
  38. IT’s .about GETTING RID OF EVEYTHING THAT ISN’T ESSENTIAL TO TELLING YOUR STORY. .about
  39. Learning is improved when multimedia is free from extraneous information
  40. SO, WHAT COUNTS AS EXTRANEOUS?
  41. SO, WHAT COUNTS AS EXTRANEOUS? Animations? Yup. If they’re there to make a specific point, by all means use them – but if they’re there for the sake of it, they spoon-feed the audience so much it lulls their brains into a non-receptive state (akin to watching TV rather than a presentation)
  42. SO, WHAT COUNTS AS EXTRANEOUS? Transitions? Yes. If all your slides transition from one to the next with the same effect or animation (with an upward sweep, or by revolving, etc) then it makes them all feel the same. There’s no WEIGHTING of the information you’re presenting. So transitions don’t help you tell your story – if anything they do the opposite. Animations = extraneous.
  43. SO, WHAT COUNTS AS EXTRANEOUS? Templates? Absolutely, PPT Templates are extraneous too. Having your organisational logo on every slide is the very definition of extraneous – have it at the beginning and the end, but not on each one of the 50 slides in between. Templates get in the way of learning. They’re nothing to do with the story.
  44. And besides…
  45. TO TELL YOUR STORY, YOU NEED A HIERACHY OF INFORMATION. WHO’S IN CHARGE HERE - YOU, OR POWERPOINT?
  46. TO TELL YOUR STORY, YOU NEED A HIERACHY OF INFORMATION. WHO’S IN CHARGE HERE - YOU, OR POWERPOINT? (Aim for consistency, not duplication)
  47. WOOHOO! THAT’S THE END OF ALL THE RULES *
  48. WOOHOO! THAT’S THE END OF ALL THE RULES * * Actually there’s one final rule – always credit your image sources!
  49. Projector: CC-BY RVWITHTITO www.flickr.com/photos/rvwithtito/4236716778/sizes/l Eye close up: CC-BY Sara .Nel www.flickr.com/photos/saranv/3521287388/sizes/l Feet up: CC-BY Davedjoe www.flickr.com/photos/92414546@N04/14441260000/sizes/l Stencil: CC-BY-NC-SA Camil Tulcan www.flickr.com/photos/camil_t/4171629278/sizes/l Tree: CC-BY-NC Richard Cawood www.flickr.com/photos/cawood/15117958922/sizes/l Computer user CC-BY-NC-SA Matheson Learning Commons www.flickr.com/photos/matheson_learning_commons/8382876760/sizes/l French Words CC-BY Monsieur J www.flickr.com/photos/jblndl/4266814468/sizes/l Amazing hallway CC-BY-NC-SA Stuck in Customs https://www.flickr.com/photos/stuckincustoms/3725191263/sizes/l Massive Boat CC-BY-SA Thomas Leth-Olsen www.flickr.com/photos/thomasletholsen/7367984008/sizes/l Pointing Hand CC-BY Shudhamshu https://www.flickr.com/photos/sudhamshu/3202963823/sizes/l
  50. Bullet CC-BY-SA Eschipul https://www.flickr.com/photos/eschipul/4160817135/sizes/l Desert CC-BY-NC-SA Nunodantas https://www.flickr.com/photos/ndantas/6165100763/sizes/l Fireflies all colours CC-BY-NC Tinkerlog https://www.flickr.com/photos/8123185@N02/3659676928/sizes/l Fireflies all blue CC-BY-NC Tinkerlog https://www.flickr.com/photos/8123185@N02/3659677764/sizes/l Shoes CC-BY-NC-SA by Chishikilauren https://www.flickr.com/photos/chishikilauren/10317213/sizes/o/ Pile of Bullets CC-BY US Army Environmental Reserve https://www.flickr.com/photos/armyenvironmental/3552296540/sizes/l Questionmark lights CC-BY Beatnik Photos https://www.flickr.com/photos/dharmabum1964/3108162671/sizes/l Wineglasses CC-BY Julien.Belli https://www.flickr.com/photos/julienbelli/14465146006/sizes/l Boys are dumb CC-BY-SA by quinn.anya https://www.flickr.com/photos/quinnanya/4400139828/sizes/l Questionmark CC-BY nadinehiedrich https://www.flickr.com/photos/nadineheidrich/11983141774/sizes/l Jumping with Balloons CC-BY Magdalena Roeseler https://www.flickr.com/photos/magdalenaroeseler/13268612333/sizes/l Cushion CC-BY-NC Jeremy Brooks https://www.flickr.com/photos/jeremybrooks/3076443696/sizes/l
  51. At the start I said that a good looking presentation is just a by-product of an effective one. This is based on the four multimedia learning principles dotted throughout the slides, to back up the rules.
  52. At the start I said that a good looking presentation is just a by-product of an effective one. This is based on the four multimedia learning principles dotted throughout the slides, to back up the rules. Learning is improved when narration occurs simultaneously with relevant images. Learning is improved when attention is focused on important parts of the presentation with cues highlighting key material. Learning is improved when multimedia is free from extraneous information. Learning is reduced when information presented is redundant – such as reading text verbatim from slides.
  53. At the start I said that a good looking presentation is just a by-product of an effective one. This is based on the four multimedia learning principles dotted throughout the slides, to back up the rules. Learning is improved when narration occurs simultaneously with relevant images. Learning is improved when attention is focused on important parts of the presentation with cues highlighting key material. Learning is improved when multimedia is free from extraneous information. Learning is reduced when information presented is redundant – such as reading text verbatim from slides. These are all adapted from research into what works and what doesn’t, undertaken by Dr Richard Mayer at the University of California – you can read more of his work by clicking the arrow. At the start I said that a good looking presentation is just a by-product of an effective one. This is based on the four multimedia learning principles dotted throughout the slides, to back up the rules.
  54. There are plenty of other rules about making presentations (like only using 3 fonts, for example, which I’ve completely ignored for this one) – but none of them are as important as these four, because they relate to substance (from which style should be a natural by-product).
  55. It’s not a RULE as such, but using non-standard fonts in a presentation also makes a huge difference to how engaging it looks.
  56. ANTONIO Aller Pacifico FENGARDO NEUE AlfaSlab One The fonts used in these slides are listed above – they’re all available for free via www.fontsquirrel.com
  57. Go to ned-potter.com for more information on presentation skills
  58. Go to ned-potter.com for more information on presentation skills I’m on Twitter @ned_potter
  59. Go to ned-potter.com for more information on presentation skills I’m on Twitter @ned_potter Thanks for watching!
  60. STILL HERE? TRY THESE OTHER GUIDES:

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