The document discusses how traditional forms of marketing such as newspapers, television, radio, and mail are declining in effectiveness while internet marketing is growing. It emphasizes that hiring an internet marketing consultant can help businesses see growth results through techniques like search engine optimization, social media marketing, and email marketing. The consultant can help the business get more website views and capture customer information to stay in communication through autoresponder services and regular messaging.

1. The Web Firm
>> Web Design >> Social Media Marketing
>> Email Marketing >> Internet Marketing
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2. • A company needs marketing to grow. Whether it
achieves new clients by hiring an internet marketing
consultant or a social media consultant, or relies on more
traditional sources to grow the business, the company’s
message must be widely distributed to gain new
customers.
How to Successfully Hire an
Effective Internet Marketing Expert
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3. In today’s economy, however, digital
media on the internet is becoming much
more popular and well-used by both • Newspaper
companies and potential clients, and a
search engine optimisation consultant • Radio
will help a business to see growth • Television advertising
results.
• Mail and Printed materials.
Traditional marketing efforts
Can vary from
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4. • The impact of the more traditional forms of
marketing are changing and dwindling, while
internet marketing is gaining.
• Newspaper subscriptions have dropped off
significantly with generation X, those born from
the early 1960’s through the 1980’s, and
generation Y, also known as the Echo
Boomers, born in the 1980’s through the year
2000.
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5. • With the advent of Pandora, I “heart” radio and other
alternative listening stations, there are less advertising
dollars being spent in this media.
• Lastly, with the possibility of watching television on demand
without commercials and movies on mobile devices and on
DVD, less television advertising may be pursued, eliminating
that exposure.
In addition
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6. With the increasing cost of fuel
and therefore postage, direct mail
is not as cost effective as it once
was, and because consumers are
doing research online, the printed
materials are not as
important, except for possibly as
take-aways at trade shows.
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7. • Hiring an internet or social media marketing
consultant that has knowledge about the
industry appears to be the solution.
Promoting a Business Online
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8. The majority of people living on the Sunshine Coast
in Queensland have access to a computer, a mobile
device or a smart phone to pursue avenues online
including Facebook, email, Twitter, LinkedIn and
numerous blogs and other social media sites. The
exponential growth of the internet as a way to
market is very positive as indicated by statistics
posted at the beginning of 2012.
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9. Over 2.1 billion internet users in 2011, 21.3 million of them
living in Australia, with over 60% penetration, just behind
the US with 78% penetration.
• Facebook has grown in the number of users from 600 million at the end of
2010 to 800 million by the end of 2011. 350 million of those users log in using
a mobile device. The possibility of the number of users on Facebook by the
end of 2012 is poised to exceed 1 billion users.
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10. • There are 225 million Twitter
accounts worldwide, while only 100
million of them are active users.
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11. • Australia has the second highest mobile penetration in the
world after Asia. A study by Ipsos Research states that 20%
of Australian internet searches are now by Mobile
devices, and 49% of those surveyed said they found and
called a business using their smartphone.
Smart Phones
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12. How to hire an Internet
Marketing Consultant
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13. • With these statistics, it appears
that hiring an internet marketing
consultant within the Sunshine
Coast may be a critical step in the
growth of new clients.
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14. • Hiring this individual or company will mean looking at the
potential company’s experience and knowledge of such
topics as search engine optimisation, with a familiarity
with keyword research, article and news release
writing, audio and video creation and additional search
engine marketing techniques.
• The added benefit of a Gympie search engine
optimisation consultant in the company you hire will
benefit your business greatly, mostly because you will
have specifically targeted internet marketing with better
results.
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15. What is Search Engine
Optimisation?
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16. Search engine optimisation, also known as SEO, starts with a
consultant doing research on what are the key words that
consumers of a particular product or service are entering into
Google or other search engines to find out more about it.
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17. • The more times that the exact word order are used in a
website, an article or a blog, and the more links back to
that website that there are, will result in a higher ranking.
• The higher the ranking, the more times the site will be
clicked on for an individual searching to pursue it. By
ranking, the sites listed on the first page on Google are
typically those that have good SEO.
Search Engine Optimisation
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18. Consistent placement of articles
with the keywords in the
aforementioned online sources
will result in higher rankings.
Search Engine Optimisation
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19. • The rankings do not necessarily rise
overnight, unless it is a unique key word
combination. A campaign much like what is
conducted with traditional media resources, over
a period of weeks and months is the most
effective. And once the rankings have risen, that
does not necessarily mean that they will remain
up unless new material is added consistently.
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20. A search engine
optimisation consultant will
know the avenues to pursue
and place accordingly.
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21. • Blogsites such as WordPress, Tumblr and Squidoo
• Microblog sites such as Twitter
• Local and international news publishing sites
• Video sites such as YouTube
• Social Media sites including Facebook and MySpace
• Podcasting sites
• Local directories
Most popular sites to post to are:
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22. What to do when you have
Thousands of Views?
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23. • The next step in having excellent SEO results
is what to do with all those potential
Queensland customers who have made it to
your website.
• The important task is to capture the names
of those individuals so you may have them
as a resource to send information about
offers, new products and services and
communication about the industry.
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24. • Is something that an internet
marketing consultant can do for a
company to have consistent
communication with a client base.
The Autoresponder service
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25. The website visitor will
enter their name and email
address, and possibly other
information, and that
information goes to a
database.
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26. • Personalized information can be sent to
those clients on a daily, weekly or monthly
basis with product announcements, sales
or e-newsletters. This type of messaging
can be extremely successful in keeping and
gaining new customers.
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27. Consumers are spending
more time than ever
online, through their
desktop, laptop or mobile
device or phone.
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28. Through conducting research about a Queensland
internet marketing consultant and their
capabilities, a company can be pointed in the right
direction to excel in reaching the customers it
needs to grow the business.
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