1.
Veritate Pickle Factory mobtzuthe people’s valley part of the valley
1
mobile
remote
wallet
lifemy jerry lieveld
founder & creative director
@jerrylieveld
mobtzu.com
@mobtzu

2.
Veritate Pickle Factory mobtzuthe people’s valley part of the valley
2
http://vimeo.com/mobtzu/mobtzu-showreel

3.
confidential
mobile apps for brands
we create, produce and promote
mobile experiences for brands
3

4.
on iphone, ipad, google
android, blackberry, mobile
touch web
4

5.
that are easy to use, desireable,
consistent, have a purpose and
are playful
5

6.
confidential
mobile apps for brands
mobile will be the
centerpiece of all
marketing communication
6

7.
confidential
mobile apps for brands
Richard Ting
7
they want compelling
storytelling, inspiration
and utility from brands

8.
confidential
mobile apps for brands
8
alcohol
70% chocolate
63% caffein
55% exercise
54% sex
33% toothbrush
22%
what would people rather
give up than their mobile?
Telenav, US survey July 2011, Vodafone in-house research

9.
confidential
mobile apps for brands
9
how long does it take to get a 1.000.000 users?
future of mobile March 2012, business insider

10.
confidential
mobile apps for brands
10
months
9
how long does it take to get a 1.000.000 users?
future of mobile March 2012, business insider
years
9 days
9

11.
confidential
mobile apps for brands
11
how long does it take to be worth
1.000.000.000?
people
9

12.
confidential
mobile apps for brands
user experience & design
platforms service /
utility
native hybrid touch web instant relevance context
consistent
trust
worthy
playful
BRAND

13.
confidential
mobile apps for brands
BRAND
eco system of me

14.
confidential
mobile apps for brands
14
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
BRAND
eco system of me

15.
confidential
mobile apps for brands
15
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
BRAND
eco system of me

16.
confidential
mobile apps for brands
16
every
week
every
day
the eatery
pinterest
every
month
BRAND
eco system of me
nike+

17.
confidential
mobile apps for brands
17
buzz words
big data
video
MaaS
connected devices
mobile shopping
ambient radar
location advertising

18.
confidential
mobile apps for brands
quantified self
tracking daily
activities
through
technology
mobile
apps
data
visuali
sation
big
data
sensors
gamification
quantified
organisation
quantified
good
quantified
self

19.
confidential
mobile apps for brands
19
ambient radar
ban.jo sonar
placemehighlight
get intro glancee
BOUGHT by FB

20.
mobile apps for brands
nike+ paint with your
feet
brand experience and
utility extended
http://yesyesno.com/nike-collab-paint

21.
21
make it count

22.
mobile apps for brands
withings baby
monitor

23.
confidential
mobile apps for brands
23

24.
confidential
mobile apps for brands
24

25.
confidential
mobile apps for brands
25
mobile
shopping

26.
confidential
mobile apps for brands
26
square experience redesign

27.
square
mobile payments

28.
confidential
mobile apps for brands
28
- create relevant services that brings your
brand into every day life
- remove complexity away from the user
- make it social

29.
confidential
mobile apps for brands
29
- it’s a craft with attention to detail
- design for mobile first
- be playful

30.
30
vinyl

31.
Veritate Pickle Factory mobtzuthe people’s valley part of the valley
31
thank you
jerry lieveld
founder & creative director
@jerrylieveld
mobtzu.com
@mobtzu