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Mobtzu mobile convention 2012

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Mobtzu mobile convention 2012

My mobile = my remote, my wallet, my life & what game changing mobile experiences can do for your brand. Jerry Lieveld, founder & creative director mobtzu, will share insights on how organisations can create game changing mobile experiences and move far beyond native vs. mobile web discussions. By having a deep understanding of the user, historical data & insights and creating branded mobile services that make a difference in people’s lives. We will share our ideas and case studies as well as essential tips & tricks.

My mobile = my remote, my wallet, my life & what game changing mobile experiences can do for your brand. Jerry Lieveld, founder & creative director mobtzu, will share insights on how organisations can create game changing mobile experiences and move far beyond native vs. mobile web discussions. By having a deep understanding of the user, historical data & insights and creating branded mobile services that make a difference in people’s lives. We will share our ideas and case studies as well as essential tips & tricks.

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Mobtzu mobile convention 2012

  1. 1. Veritate Pickle Factory mobtzuthe people’s valley part of the valley 1 mobile remote wallet lifemy jerry lieveld founder & creative director @jerrylieveld mobtzu.com @mobtzu
  2. 2. Veritate Pickle Factory mobtzuthe people’s valley part of the valley 2 http://vimeo.com/mobtzu/mobtzu-showreel
  3. 3. confidential mobile apps for brands we create, produce and promote mobile experiences for brands 3
  4. 4. on iphone, ipad, google android, blackberry, mobile touch web 4
  5. 5. that are easy to use, desireable, consistent, have a purpose and are playful 5
  6. 6. confidential mobile apps for brands mobile will be the centerpiece of all marketing communication 6
  7. 7. confidential mobile apps for brands Richard Ting 7 they want compelling storytelling, inspiration and utility from brands
  8. 8. confidential mobile apps for brands 8 alcohol 70% chocolate 63% caffein 55% exercise 54% sex 33% toothbrush 22% what would people rather give up than their mobile? Telenav, US survey July 2011, Vodafone in-house research
  9. 9. confidential mobile apps for brands 9 how long does it take to get a 1.000.000 users? future of mobile March 2012, business insider
  10. 10. confidential mobile apps for brands 10 months 9 how long does it take to get a 1.000.000 users? future of mobile March 2012, business insider years 9 days 9
  11. 11. confidential mobile apps for brands 11 how long does it take to be worth 1.000.000.000? people 9
  12. 12. confidential mobile apps for brands user experience & design platforms service / utility native hybrid touch web instant relevance context consistent trust worthy playful BRAND
  13. 13. confidential mobile apps for brands BRAND eco system of me
  14. 14. confidential mobile apps for brands 14 every week every day the eatery email shazam intonow veronica tv gids navigon sleepcycle dropbox parkmobile myorder/ handig spotify sonos wordlens appie amazon pricecheck yoox nike+ flighttrack pinterest zite evernote whatsapp skype facebook twitter linkedin instagram flipboard every month BRAND eco system of me
  15. 15. confidential mobile apps for brands 15 every week every day the eatery email shazam intonow veronica tv gids navigon sleepcycle dropbox parkmobile myorder/ handig spotify sonos wordlens appie amazon pricecheck yoox nike+ flighttrack pinterest zite evernote whatsapp skype facebook twitter linkedin instagram flipboard every month BRAND eco system of me
  16. 16. confidential mobile apps for brands 16 every week every day the eatery pinterest every month BRAND eco system of me nike+
  17. 17. confidential mobile apps for brands 17 buzz words big data video MaaS connected devices mobile shopping ambient radar location advertising
  18. 18. confidential mobile apps for brands quantified self tracking daily activities through technology mobile apps data visuali sation big data sensors gamification quantified organisation quantified good quantified self
  19. 19. confidential mobile apps for brands 19 ambient radar ban.jo sonar placemehighlight get intro glancee BOUGHT by FB
  20. 20. mobile apps for brands nike+ paint with your feet brand experience and utility extended http://yesyesno.com/nike-collab-paint
  21. 21. 21 make it count
  22. 22. mobile apps for brands withings baby monitor
  23. 23. confidential mobile apps for brands 23
  24. 24. confidential mobile apps for brands 24
  25. 25. confidential mobile apps for brands 25 mobile shopping
  26. 26. confidential mobile apps for brands 26 square experience redesign
  27. 27. square mobile payments
  28. 28. confidential mobile apps for brands 28 - create relevant services that brings your brand into every day life - remove complexity away from the user - make it social
  29. 29. confidential mobile apps for brands 29 - it’s a craft with attention to detail - design for mobile first - be playful
  30. 30. 30 vinyl
  31. 31. Veritate Pickle Factory mobtzuthe people’s valley part of the valley 31 thank you jerry lieveld founder & creative director @jerrylieveld mobtzu.com @mobtzu

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