Today, WordPress has become synonymous with web publishing around the world - with more than 26% of all the websites in the world, using the popular, open source content management system. From some of the biggest websites in the world, to small business owners and even individuals, the platform strikes a chord with one and all. The session, delivered at BarCamp Kerala 2016, aims to introduce viewers to the world of WordPress.

1. Hari Shanker R
Happiness Engineer
@HariShanker
www.harishanker.net
WordPress 101
A Sneak-Peek Into The Software That Powers
The Open Web

2. What is this thing all about?

3. Easy & Powerful Software that ANYONE can use to
create blogs websites ANYTHING ON THE WEB! ;)
Built using PHP/MySQL & JavaScript.
Proudly powered by Coffee!

4. It all started with a
blog post…

5. Read This Post Here: http://bit.ly/how-wp-was-born

6. And… this guy just became a teenager!

7. +26% of the web
Powers 1 in 4 websites
+78m
Total WordPress Sites
5 billion
Page Views
+300k
Developers
+40k
Plugins
+14m
WordPress.com
58%
CMS Share

8. How WordPress Works

9. Too much jargon?
Well, it’s not that complicated…

10. You can create a website
like this:

11. From a dashboard like this

12. That sounds easy, right?
WOW!

13. Er… Sorry to disappoint you…

14. It’s A LOT EASIER than you
think! ;)
You don’t need to be a coder, to create
a great website using WordPress!

16. Add contents using posts/pages

17. Change Appearance Using Themes

18. Add Features Using Plugins

19. How much does it cost?

20. “WordPress is both FREE and PRICELESS at the same time!”
- Matt Mullenweg, CEO of Automattic & Co-Founder of WordPress
Download it for free from https://wordpress.org

21. WordPress.org
Free to download!
Runs on your own servers (You need
to purchase domain and web
hosting)
Open-source
Complete control over the code and
experience
Custom Plugins & Themes
“With great power comes great
responsibility”
Types of WordPress
WordPress.com
Free (with paid upgrades)
Self-service + easy setup
SaaS: Automattic runs the
infrastructure
Beginner friendly: highly scalable
and secure
Limited customization / no plugins.
An Automattic Product

22. How Can I Use WordPress?
I mean, this looks geeky and
all. Will it be of any use to me?

23. WordPress is for
everyone!

24. You’re a college student?
• You can learn create your own cool personal website.
www.yourname.com and mail@yourname.com looks great in your
resume = better chances of getting a job! (Hey you don’t need to be a
programmer to create a website using WordPress!)
• Start your own blog on a niche topic - adds to your resume in supporting
your job application. You can also make a side-income from blogging.
• Use WordPress in your academics - you can create an easy mini/main
project using WordPress (no more paying for pre-built projects!)
• Acquiring skills in WordPress can guarantee you a job. Mastering a
software that supports 26% of the web = guaranteed job! You can even
start making millions from a successful freelancing career
• Easy to learn (easier than you think!). Will help you kickstart your
programming career.

25. You’re a professional?
• Creating your personal website needs 0 programming
knowledge and a ‘5 minute install’. www.yourname.com and
mail@yourname.com looks great in your resume = better
chances of getting a job! Pro-tip: It makes you look supercool!.
• If you’re a programmer/lawyer/doctor/journalist/<enter-your-
profession-here>, a blog (preferably on your own domain) will
help showcase your knowledge and increase career prospects.
• Struggling in the IT industry? Learn WordPress development!
Start a successful freelancing career and quit your boring day
job.
• Or better, join one of those millions of WordPress-
development companies. You can even work from home!

26. Running a Startup?
As a Tool To Power
Your Startup
Provide WordPress
Services

27. WordPress as a Tool

28. WordPress for your corporate website
That’s what even Fortune 500 companies do.

29. WordPress For Your ECommerce Website
Learn from 39% of winning eCommerce stores that use WooCommerce
A WordPress plugin for eCommerce, from Automattic.

30. Create Your Custom Web Application
“All we did was we took a WordPress Blog and we skimmed it to say
Groupon and then every day we would do a new post with the points
embedded. […] It was enough to prove the concept and show that it was
something that people really liked.” - Andrew Mason, Founder of $5 bn
Groupon (NearBuy, in India)

31. Create Your Own Media
Website
Most major media websites - from Time magazine to even Facebook use
WordPress in its many forms! Why can’t you? :)

32. WordPress as a SaaS Application
Built within barely a month using WordPress’s powerful plugin and content
management features. Sold later to CrazyEgg for millions of $$$

33. There’s a plugin for everything…

34. WordPress as a Social Network
With BuddyPress
Download for free at https://buddypress.org/

35. …Or Use The Open Source P2
Theme & O2 FrameWork
And say good bye to emails for your company’s internal
communication needs.
Yes, for free!
https://geto2.com
https://p2theme.com

36. Build Your Customer Support
Forum Using bbPress
Download for free at https://bbpress.org/

37. Providing WordPress
Services

39. WordPress
Development, today
is a multi million
dollar business.

40. Over 200,000 developers
owe their livelihood to
WordPress. *
* Including yours truly. ;)

41. The average WordPress
developer in the US earns
$150/hour.

42. US Companies Pay $15,000/ 10
Lakhs To Build A WordPress powered
Website

43. • Creating WordPress-powered websites for clients.
• Creating advanced custom WordPress Themes/plugins
• Building online stores/web applications using
WordPress - for clients/Advanced WordPress
development.
• Running WordPress-powered blogs on dedicated topics
with advertising revenue model.
• WordPress consulting/support services.
Key WordPress Revenue
Generation Options

44. Some WordPress plugins & The
Revenue They Generate

45. WordPress is for everyone.
Not just the geeks.
Start using it now!

46. • https://learn.wordpress.com/
• https://learn.wordpress.org
• https://codex.wordpress.org/
• https://wordpress.tv/
• https://wordpress.org/support/
• https://developer.wordpress.org/
Want to Learn WordPress?

47. Stuck? Get Help From The Community! <3
https://wordpress.org/support/

48. The Community Is
Everywhere
Even here in Cochin! Join us now!
http://www.meetup.com/Kochi-WordPress-Meetup/

49. We are a company with WordPress in its heart and soul.
We are passionate about making the web a better place.
Wanna join us? We’re always hiring!
https://automattic.com/work-with-us/

50. Thank you!
Get the slides at http://harishanker.net/bck16
hari.shanker@automattic.com
@HariShanker
www.harishanker.net
Questions?