The document summarizes 12 trends from the 2011 Cannes Lions International Festival of Creativity. The trends include: 1) The rise of social TV and using social media to drive viewers back to live shared experiences. 2) Digital storytelling and brands becoming publishers. 3) The rise of HTML5 and web apps. 4) Collaboration and co-creation. 5) The power of real-time marketing. 6) Social business models. 7) Designing for social spread and networks. 8) Seamless integration across devices. 9) Tangible experiences and social objects. 10) The rise of tablets. 11) Interactive experiences across players and browsers. 12) Socially connected physical objects.