TheSocialPeople is a Social Media Strategy firm headquartered in Chennai, INDIA. Founded in 2011, TheSocialPeople is a hardcore Social Media Strategy firm that builds customized solutions for businesses to unleash the power of Social Media across all their business verticals. Our clients can range from large corporations and national news publications to local businesses and niche blogs. Honestly to us, Size is not nearly as important as the ambition and the drive to succeed. Some have called us a Social Media Public Relations firm. Others perceive our abilities to run a Marketing campaign on the social networks. Fact is that we do much more than just marketing which is just one aspect of a business. Our company identity has never been as important to us as results we can bring to your business and its dynamics. To be simply put – We’re TheSocialPeople and we make your business into a Social Entity; we call it a Social Business.

1. Social Media Strategy

2. Over all Social Media Objectives
Reach Engage Convert
Establish a Web presence –
Be where clients are talking
Identify new contacts –
Use social media as a constant resource for new contacts
Stay connected with clients –
Reinforce ‘offline’ interactions with online connections
Enrich client relationships –
Learn about clients, strengthen relationships
Build the brand –
Build your personal brand and strengthen the Name of company brand
Build individual eminence –
Supports Name of company’s overall eminence, reputation and brand - we are the sum of our people

3. Service Objective
• Set up Social Media as a strategic communication
channel to achieve various business goals towards
better Marketing & Corporate branding & its
distinguished services.
• To monitor online reputation on a 24/7 basis.
• Partner Business objectives and implement Social
Media across organization or a specific section of
business.
• Lay a roadmap and foundation to enable quicker ROI
from Social Media.
• Make Social Media as a Lead Generation channel.

4. USP of TheSocialPeople
• Not a Creative or Digital Marketing or
Advertising firm. – We specialize and equip ourselves only on Social Media
Strategies to enable Business on Monetization and faster ROI.
• Provide real-time Analytics as a Value Added
Service. – Our Social Media Experts real-time monitor your Brand, Brand Sentiment
and partner with our proprietary tools & help you to achieve short term and long term goals
with utmost emphasis on ROI.
• Not an Outsourcing Mindset but a Outside
Partner Philosophy. – Our Social Media Experts work hand in hand with
Unique solutions that suite your business needs with complete ownership of what is stake at
Business.

5. Top social marketing challenges:
Resources & ROI
B2B Marketers are still grappling with how to get sufficient resources and
then best measure the return on their social marketing investment.
%age of respondents
This may indicate a
disconnect and stalemate
between the different
Managing and growing social… levels of an organization.
42%
Measuring ROI
58%
Lack of sufficient resources
77%
0% 20% 40% 60% 80% 100%

6. What's next?
Leverage Social Media to
Deliver value to Capture
Foster lasting
empowered value, measure
connections
customers results

7. Swimming, treading water or
drowning?
The digital revolution is
transforming the marketplace.
Empowered customers can see-and
say-more about the organizations
that serve them than ever before.
But this revolution has also left
CMOs struggling to respond.

8. Changes are happening – Are you in
the Race?
Successful CMOs
are now under
prepared because
of growing Social
68%
The Rising
Force of Media wings
Social
Networking
now has more than 750 million active users and the
With social average user posts 90 pieces of content a month
media, anyone
can become a registered users send about
publisher, broa 140 million tweets a day
dcaster and
critic. 490 million users upload more video content in a 60-day period
than the three major U.S. television networks created in 60 years

9. Deliver value to empowered
customers
The most effective CMOs focus on
getting to know individuals, not just
markets. They mine new digital
information sources. And they use
customer analytics to turn data into
insights on which their
organizations can act.

10. Opportunities
That We would help you capitalize
2012-2015, the investment bubble will burst for social networks in Business – Gartner
Successful CMOs have started measuring the
58% Marketing ROI on the basis of Social Media
engagement with customer
CMOs have already budgeted the Social Media
62% activities; worth in average at 15% of their total
Marketing Budget
Social Media industry is about to touch the worth $7 billion in 2012 - eMarketer

11. Factors that supports Social Media in
Social Business Think Big!
Followers are selective in brands
79%
Brand followers interacting with brands more this year than last
33%
People follow brands to receive exclusivity, promotions, and be “in
64% the know”
Followers recommend a brand to a friend after following
60%
Are likely to buy the Business Service after following
50%

12. Future
Social Media
Monetization
Monitoring

13. We can help you
Social Media Strategy Expert Workforce

14. Our Services
• Social Media Marketing (SMM)
• Social Media Employee Engagement
• Social Media HR & Recruitment
• Social Media Content Development & Curation
• Social Media CRM
• Social Media Monitoring (Reputation Management)
• Social Media Analytics

15. Say Hello!
TheSocialPeople Inc.,
solutions@thesocialpeople.net
www.thesocialpeople.net
http://thesocialpeople.blogspot.com