Personal Information
Unternehmen/Arbeitsplatz
Cape Town Area, South Africa South Africa
Beruf
Head of Experience Design
Branche
Technology / Software / Internet
Webseite
thinkstuffs.tumblr.com
Info
"It’s not about the role of digital in marketing.
It’s about the role of marketing in a digital world."
In the past, brands played a leading role in driving consumer behaviours and habits. Today, that change is being lead by the very people advertisers sought to target. Enabled by new and emerging technology, consumers are more connected, informed, and empowered than ever before. Unfortunately, businesses have been slow to respond, struggling to find a meaningful role in people’s lives, choosing to focus on small pockets of digital rather than transformative brand experiences and ecosystems.
This is the current marketing reality.
To stay in front, brands need to deliver relevant and r...
Tags
incumbent
fablab
africa
makers
relevance
data experiences
digital
purpose
legacy
disruption
invention economy
agile
consumer interaction
reality
predictions
trends
brands
futurevision
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(2)Gefällt mir
(1)The Emerging Global Web
yiibu
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Vor 10 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Cape Town Area, South Africa South Africa
Beruf
Head of Experience Design
Branche
Technology / Software / Internet
Webseite
thinkstuffs.tumblr.com
Info
"It’s not about the role of digital in marketing.
It’s about the role of marketing in a digital world."
In the past, brands played a leading role in driving consumer behaviours and habits. Today, that change is being lead by the very people advertisers sought to target. Enabled by new and emerging technology, consumers are more connected, informed, and empowered than ever before. Unfortunately, businesses have been slow to respond, struggling to find a meaningful role in people’s lives, choosing to focus on small pockets of digital rather than transformative brand experiences and ecosystems.
This is the current marketing reality.
To stay in front, brands need to deliver relevant and r...
Tags
incumbent
fablab
africa
makers
relevance
data experiences
digital
purpose
legacy
disruption
invention economy
agile
consumer interaction
reality
predictions
trends
brands
futurevision
Mehr anzeigen