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THE RUDDER GROUP
THE RUDDER GROUP

                                      The Rudder Group
                   SOCIAL MARKETING
                           SERVICES




                                            The Rudder Group
                                            Growth Strategies & Mentor Capital
THE RUDDER GROUP SERVICES
THE RUDDER GROUP
THE RUDDER GROUP

                                    TACTICAL GO-TO-MARKET STRATEGY & EXECUTION


                         Market               Demand           Channel                Analyst &
                         Velocity            Generation        Outreach                Media




                   • Positioning, Branding and                • Website Development & Content
                     Messaging                                  Creation
                   • Demand Generation Programs               • Collateral & Sales Tool
                                                                Development
                   • Digital Media & Social Marketing
                                                              • Webinars
                   • Product Launch
                                                              • Public Relations (Industry
                   • Product Marketing
                                                                Publications, Media & Analysts)
                   • Lead Generation Campaigns



                                                                          The Rudder Group
                                                                          Growth Strategies & Mentor Capital
THE RUDDER GROUP SOCIAL MARKETING SERVICES
THE RUDDER GROUP
THE RUDDER GROUP




                                                     The Rudder Group
                                                     Growth Strategies & Mentor Capital
THE RUDDER GROUP SERVICES
THE RUDDER GROUP
THE RUDDER GROUP

                                      INTEGRATED MARKETING PLAN

                                       Awareness        Customer                 Conversion
                   Social Media
                                       Campaigns        Acquisition               Metrics



                   • Social Media                      • Content Development
                   • Email                             • Lead Nurturing
                   • Blog                              • Video Interviews
                   • Whitepapers                       • Subject Matter Expert
                                                         Commentary
                   • Podcast
                                                       • Listening Posts
                   • Webinars
                                                       • Website Traffic
                   • Website & Landing Pages
                                                       • Local & Paid Search
                   • SEO
                                                       • Call To Action
                   • Online Video
                                                                      The Rudder Group
                                                                      Growth Strategies & Mentor Capital
THE RUDDER GROUP SERVICES
THE RUDDER GROUP

                      INTEGRATED MARKETING PLAN

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The Rudder Group Social Marketing Services

  • 1. THE RUDDER GROUP THE RUDDER GROUP The Rudder Group SOCIAL MARKETING SERVICES The Rudder Group Growth Strategies & Mentor Capital
  • 2. THE RUDDER GROUP SERVICES THE RUDDER GROUP THE RUDDER GROUP TACTICAL GO-TO-MARKET STRATEGY & EXECUTION Market Demand Channel Analyst & Velocity Generation Outreach Media • Positioning, Branding and • Website Development & Content Messaging Creation • Demand Generation Programs • Collateral & Sales Tool Development • Digital Media & Social Marketing • Webinars • Product Launch • Public Relations (Industry • Product Marketing Publications, Media & Analysts) • Lead Generation Campaigns The Rudder Group Growth Strategies & Mentor Capital
  • 3. THE RUDDER GROUP SOCIAL MARKETING SERVICES THE RUDDER GROUP THE RUDDER GROUP The Rudder Group Growth Strategies & Mentor Capital
  • 4. THE RUDDER GROUP SERVICES THE RUDDER GROUP THE RUDDER GROUP INTEGRATED MARKETING PLAN Awareness Customer Conversion Social Media Campaigns Acquisition Metrics • Social Media • Content Development • Email • Lead Nurturing • Blog • Video Interviews • Whitepapers • Subject Matter Expert Commentary • Podcast • Listening Posts • Webinars • Website Traffic • Website & Landing Pages • Local & Paid Search • SEO • Call To Action • Online Video The Rudder Group Growth Strategies & Mentor Capital
  • 5. THE RUDDER GROUP SERVICES THE RUDDER GROUP INTEGRATED MARKETING PLAN