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The Rudder Group Social Marketing Services
1. THE RUDDER GROUP
THE RUDDER GROUP
The Rudder Group
SOCIAL MARKETING
SERVICES
The Rudder Group
Growth Strategies & Mentor Capital
2. THE RUDDER GROUP SERVICES
THE RUDDER GROUP
THE RUDDER GROUP
TACTICAL GO-TO-MARKET STRATEGY & EXECUTION
Market Demand Channel Analyst &
Velocity Generation Outreach Media
• Positioning, Branding and • Website Development & Content
Messaging Creation
• Demand Generation Programs • Collateral & Sales Tool
Development
• Digital Media & Social Marketing
• Webinars
• Product Launch
• Public Relations (Industry
• Product Marketing
Publications, Media & Analysts)
• Lead Generation Campaigns
The Rudder Group
Growth Strategies & Mentor Capital
3. THE RUDDER GROUP SOCIAL MARKETING SERVICES
THE RUDDER GROUP
THE RUDDER GROUP
The Rudder Group
Growth Strategies & Mentor Capital
4. THE RUDDER GROUP SERVICES
THE RUDDER GROUP
THE RUDDER GROUP
INTEGRATED MARKETING PLAN
Awareness Customer Conversion
Social Media
Campaigns Acquisition Metrics
• Social Media • Content Development
• Email • Lead Nurturing
• Blog • Video Interviews
• Whitepapers • Subject Matter Expert
Commentary
• Podcast
• Listening Posts
• Webinars
• Website Traffic
• Website & Landing Pages
• Local & Paid Search
• SEO
• Call To Action
• Online Video
The Rudder Group
Growth Strategies & Mentor Capital
5. THE RUDDER GROUP SERVICES
THE RUDDER GROUP
INTEGRATED MARKETING PLAN