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Advanced Blogging #ftw2010

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Advanced Blogging #ftw2010

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This presentation is about how to increase your blog's online visibility with search engine optimization and social media optimization, increase inbound links and subscribers, and how to convert those readers into customers.

This presentation is about how to increase your blog's online visibility with search engine optimization and social media optimization, increase inbound links and subscribers, and how to convert those readers into customers.

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Advanced Blogging #ftw2010

  1. 1. flyte school Blogging 201: Make Your Blog a Lead Generation Machine Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
  2. 2. WHAT YOU’LL NEED...
  3. 3. LEAD GENERATION
  4. 4. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
  5. 5. ATTRACTION
  6. 6. SEARCH ENGINE OPTIMIZATION http://www.flickr.com/photos/james_lumb/
  7. 7. PAGE CONTENT
  8. 8. PAGE CONTENT
  9. 9. ALL-IN-ONE SEO
  10. 10. LINK BAIT
  11. 11. SHARING TOOLS
  12. 12. SYNDICATING YOUR CONTENT
  13. 13. CROSS-POLLINATION
  14. 14. FIND BLOGGING TWEEPS
  15. 15. RETENTION
  16. 16. LEVERAGE RSS
  17. 17. ENGAGE COMMENTERS
  18. 18. CONVERSION
  19. 19. CONVERSION TACTICS
  20. 20. MEASUREMENT http://www.flickr.com/photos/aussiegall
  21. 21. BLOG TRAFFIC...TO & FROM
  22. 22. ADVANCED BLOGGING TOOLS • Google Alerts • RSS • NetworkedBlogs • Disqus • My Blog Guest • Ping.fm
  23. 23. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks

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