Relevant Shopping Experiences

•

8 likes•16,798 views

Reviews and ratings are helpful, but take it to the next step by serving up personalized content from like-sized reviewers.

Design Lifestyle Business

I needed a few new tops for work so I
popped open the Nordstrom’s web site

Even after “narrowing”
there are still 500 tops

Scan 500 tops, pick 1, then

Scan 17 pages of reviews, until...

Scan 500 tops, pick 1, then

Scan 17 pages of reviews, until...

We have a winner!

This type of review is not uncommon, but it
takes time and eﬀort to ﬁnd

But how will it look on me?
Primary customer concern when shopping for clothes and
beauty products online

Makes sense to
collect speciﬁcs
(measurements,
skin tone, etc)
during the ﬁrst
review

Or in a universal source that companies can
access through single sign on or social login

But more importantly, create a relevant
shopping experience using this data
BEST SHIRTS FOR ME

BEST DRESSES FOR ME

But more importantly, create a relevant
shopping experience using this data
BEST SHIRTS FOR ME

I will buy all these shirts
BEST DRESSES FOR ME

But more importantly, create a relevant
shopping experience using this data
BEST SHIRTS FOR ME

I will buy all these shirts
BEST DRESSES FOR ME

And some dresses and pants and...

Thank You
www.theresaneil.com
Follow me on Twitter @theresaneil

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