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All The Screens:Cross Platform Design Strategies
I work as a Consultant,               helping companies with               their UX Strategy.Theresa Neil
SWEDENTEXAS
Lufthansa Across PlatformsClassic Web Site    Mobile Optimized Site   In Flight EntertainmentNative Tablet App   Kiosk    ...
Netflix Across PlatformsClassic Web Site   Hybrid Tablet Apps    Hybrid Mobile AppsTV (Boxee)         Game Console (XBox)  ...
?What are the options for a cross platformstrategy...
Responsive Site       Native App         Web      And /Or    InstalledOptimized Sites       Hybrid App
Responsive Web SiteDefined Web site responds to the environment using css mediaqueries. Typically achieved by using fluid gr...
Responsive Web Site                       UIWindow                       768 x 1024   Cisco London 2012
Responsive Web SiteIdeal ForInformational Web SitesPortfoliosContent Consumption Sites  • Newspapers  • Magazines  • Blogs...
If you want to learn more about designing for...
Optimized Web SitesDefined Multiple web sites, each optimized for a different formfactor, and different usage needs.       ...
Optimized Web SitesSome companies have three distinct sites...                                              Mobile Web Sit...
Optimized Web SitesMore often there are only two distinct sites.Amazonʼs Classic Web Site & Tablet Site   Mobile Web Site
Optimized Web SitesThe mobile version is streamlined for core activities. jetBlueʼs Classic Web Site & Tablet Site   Mobil...
Optimized Web SitesIdeal ForRetailSearchSaaS productsOther web apps                      Basecamp
If you want to learn more about designing for...
Native AppsDefined An application that has been developed for use on aparticular platform or device.Typically native apps a...
Native AppsEvernote for BlackBerry Phone & Tablet, Android Phone & Tablet, iOS Phone & Tablet, Windows Phone
Native Apps Xamarian MWC 2012 App   C#, MonoTouch, MonoDroid
Native AppsIdeal ForRetailFinancialSoftware (productivity tools)GamesEnterprise AppsBenefits over HybridBetter Performance ...
Hybrid AppsDefined A ʻnative wrappedʼ web application. Products likeTitanium and PhoneGap create a native wrapper that let ...
Hybrid AppsLinkedInhttp://venturebeat.com/2011/08/16/linkedin-node/
Hybrid AppsNetflixhttp://functionsource.com/post/netflix-feature
Hybrid AppsIdeal ForSoftware (productivity tools)Enterprise AppsVideo PlayersRetailBenefits over NativeWeb analyticsA/B tes...
Responsive Site       Native App         Web      And /Or    InstalledOptimized Sites       Hybrid App
Boston Globeʼs Cross Platform StrategyResponsive Site                Native Apps                   And
eBayʼs Cross Platform StrategyOptimized Sites                  Native Apps                   And
Thank YouFollow me on Twitter @theresaneilRead my book and blog:“Mobile Design Pattern Gallery” OʼReilly 2012
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Native AppsIdeal ForRetailFinancialSoftware (productivity tools)GamesEnterprise All The Screens: Cross Platform Design Strategies

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Native AppsIdeal ForRetailFinancialSoftware (productivity tools)GamesEnterprise AppsBenefits over HybridBetter Performance Keynote (like PPT for Apple)

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  • Nice slide deck Theresa! One question... how do the stages of product development influence the selection of a platform strategy? For example, when a website prototype is first being built, you may not know what types of devices and usage patterns your users will have. In that case, it seems like starting with a responsive web or HTML5 site gives you access to the most users with the least amount of effort compared to developing multiple native apps.
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