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"La TV es el espejo del alma".                         TV is mirror of the soulHow much attention does TV still command,  ...
(Mitt Romeny’s digital director Zac)   “Moffat has latched on to recent     surveys that show one in three   adult America...
“A new study has revealed that           a huge third of Brits no longer             really watch live TV AT ALL.         ...
However, TV viewers are slowly getting older                   2006             2011        CBS        ABC        NBC     ...
While the under 25s no longer see TVas ‘essential’ From OFCOM, which media activity would (UK) consumers miss most -  for ...
What about advertising?
According to Ofcom, there       A stat cited by Mark Ritson    are significant levels of ad   in Marketing Week 19/1/12,  ...
A study by the US Council for    A Thinkbox study said     Research excellence found that     that 68% of viewers      the...
Both sets of evidence are right - TV adshave *partial* awareness  According to YuMe and IPG Media Lab, smartphones are the...
The Council for Research      Excellence study found that    distractions were not restricted     to ads - its no longer a...
Using TV and                                  The likelihood of     online together                               buying o...
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(Mitt Romeny’s digital director Zac) Off the grid - is TV being ignored?

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(Mitt Romeny’s digital director Zac) “Moffat has latched on to recent surveys that show one in three adult Americans do not watch any "It takes communities of one live television other than sport. million to even start paying back... Theres no point having a He calls that group "off-the- little Facebook community grid"..."Our entire consumption bubbling along. Stick it in TV" habits are changing. But many of Diageo’s Philip Gladman, quoted in the powers that be who determine Marketing Week 22/03/12 TV ad buys dont seem to know this". The Guardian, 14/6/12Who is right?

Veröffentlicht in: Business, Technologie
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