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(Mitt Romeny’s digital director Zac) “Moffat has latched on to recent surveys that show one in three adult Americans do not watch any "It takes communities of one live television other than sport. million to even start paying back... Theres no point having a He calls that group "off-the- little Facebook community grid"..."Our entire consumption bubbling along. Stick it in TV" habits are changing. But many of Diageo’s Philip Gladman, quoted in the powers that be who determine Marketing Week 22/03/12 TV ad buys dont seem to know this". The Guardian, 14/6/12Who is right?