http://infoproductpro.net - In this slide deck, Greg Rollett, the ProductPro, shared his product creation secrets with 20 entrepreneurs from across the country at a tv shoot for American's Premiere Experts. Greg revealed how to create an info product outline and framework, shared tools on how to record and edit your info product as well as how to package and display your new product with the world. To see more videos from Greg about product creation, please visit http://infoproductpro.net

1. Turning Your Information
Into Products - Video 1
Greg Rollett
greg@productprosystems.com

2. The Product Story

3. Common Types Of
Educational Products

4. Common Types Of
Educational Products
✓ Books/eBooks

5. Common Types Of
Educational Products
✓ Books/eBooks
✓ Video Courses

6. Common Types Of
Educational Products
✓ Books/eBooks
✓ Video Courses
✓ Audio Courses

7. Common Types Of
Educational Products
✓ Books/eBooks
✓ Video Courses
✓ Audio Courses
✓ Membership sites

8. Common Types Of
Educational Products
✓ Books/eBooks
✓ Video Courses
✓ Audio Courses
✓ Membership sites
✓ Newsletters

9. Common Types Of
Educational Products
✓ Books/eBooks
✓ Video Courses
✓ Audio Courses
✓ Membership sites
✓ Newsletters
✓ Webinars/
Teleseminars

10. Common Types Of
Educational Products
✓ Books/eBooks ✓ Home study courses
✓ Video Courses
✓ Audio Courses
✓ Membership sites
✓ Newsletters
✓ Webinars/
Teleseminars

11. Common Types Of
Educational Products
✓ Books/eBooks ✓ Home study courses
✓ Video Courses ✓ Games
✓ Audio Courses
✓ Membership sites
✓ Newsletters
✓ Webinars/
Teleseminars

12. Common Types Of
Educational Products
✓ Books/eBooks ✓ Home study courses
✓ Video Courses ✓ Games
✓ Audio Courses ✓ Seminars/Live
Events
✓ Membership sites
✓ Newsletters
✓ Webinars/
Teleseminars

13. Common Types Of
Educational Products
✓ Books/eBooks ✓ Home study courses
✓ Video Courses ✓ Games
✓ Audio Courses ✓ Seminars/Live
Events
✓ Membership sites
✓ Coaching or
✓ Newsletters
consulting
✓ Webinars/
Teleseminars

14. Creating Your First Product

15. It All Starts With
The Framework

16. You Need To Move Someone
From Point A To Point B

17. Framework Examples

18. Framework Examples
• 7 Habits Of Highly Successful People

19. Framework Examples
• 7 Habits Of Highly Successful People
• 4 Hour Workweek

20. Framework Examples
• 7 Habits Of Highly Successful People
• 4 Hour Workweek
• 30 Days To Mass Control Millions

21. Framework Examples
• 7 Habits Of Highly Successful People
• 4 Hour Workweek
• 30 Days To Mass Control Millions
• 4 Steps To Do This

22. Framework Examples
• 7 Habits Of Highly Successful People
• 4 Hour Workweek
• 30 Days To Mass Control Millions
• 4 Steps To Do This
• 4 Weeks To Lose 20 Pounds

23. Framework Examples
• 7 Habits Of Highly Successful People
• 4 Hour Workweek
• 30 Days To Mass Control Millions
• 4 Steps To Do This
• 4 Weeks To Lose 20 Pounds
• Numbers and letters (4 P’s of Marketing -
Product, Price, Place, Promotion)

24. In the Next Module We
Will Help You Create
Your Product
Framework

25. The Delivery Of Your
Framework

26. The Delivery Of Your
Framework
• Videos, Audio, Text/copy

27. The Delivery Of Your
Framework
• Videos, Audio, Text/copy
• Email deliverability

28. The Delivery Of Your
Framework
• Videos, Audio, Text/copy
• Email deliverability
• Membership site

29. The Delivery Of Your
Framework
• Videos, Audio, Text/copy
• Email deliverability
• Membership site
• Password protected thank you page/download
page

30. The Delivery Of Your
Framework
• Videos, Audio, Text/copy
• Email deliverability
• Membership site
• Password protected thank you page/download
page
• Physical delivery

31. The Delivery Of Your
Framework
• Videos, Audio, Text/copy
• Email deliverability
• Membership site
• Password protected thank you page/download
page
• Physical delivery
• How are your customers used to consuming
information?

32. The Delivery Of Your
Framework
• Videos, Audio, Text/copy
• Email deliverability
• Membership site
• Password protected thank you page/download
page
• Physical delivery
• How are your customers used to consuming
information?
• How can you deliver to them the best results the
fastest?

33. The Web Pages
Needed

34. The Web Pages
Needed
✓ Sales Page

35. The Web Pages
Needed
✓ Sales Page
✓ Shopping cart

36. The Web Pages
Needed
✓ Sales Page
✓ Shopping cart
✓ Upsell

37. The Web Pages
Needed
✓ Sales Page
✓ Shopping cart
✓ Upsell
✓ Thank you page

38. The Web Pages
Needed
✓ Sales Page
✓ Shopping cart
✓ Upsell
✓ Thank you page
✓ Content delivery page

39. Sales Pages

40. Collecting The Money

41. Collecting The Money
• PayPal is an effective way to get started

42. Collecting The Money
• PayPal is an effective way to get started
• Clickbank for digital products, also great
place to find affiliates

43. Collecting The Money
• PayPal is an effective way to get started
• Clickbank for digital products, also great
place to find affiliates
• eJunkie

44. Collecting The Money
• PayPal is an effective way to get started
• Clickbank for digital products, also great
place to find affiliates
• eJunkie
• 1ShoppingCart (need a merchant
account)

45. Collecting The Money
• PayPal is an effective way to get started
• Clickbank for digital products, also great
place to find affiliates
• eJunkie
• 1ShoppingCart (need a merchant
account)
• Infusionsoft

46. Recording Your Product

47. Recording Your Product
Audio
Audacity (Mac)
GarageBand (Mac)
FreeConferenceCall

48. Recording Your Product
Audio
Audacity (Mac)
GarageBand (Mac)
FreeConferenceCall
Video
Screenflow (Mac) Camtasia (PC)
Flip Camera Or Kadak Zi8
Go2Webinar
iMovie / Windows Movie Maker

49. Transcriptions +
Action Guides

50. Transcriptions +
Action Guides
Transcriptions can easily be outsourced

51. Transcriptions +
Action Guides
Transcriptions can easily be outsourced
elance, oDesk, Scriptlance, Craigslist

52. Transcriptions +
Action Guides
Transcriptions can easily be outsourced
elance, oDesk, Scriptlance, Craigslist
Be wary of non English speaking outsourced
workers

53. Transcriptions +
Action Guides
Transcriptions can easily be outsourced
elance, oDesk, Scriptlance, Craigslist
Be wary of non English speaking outsourced
workers
I would pay more to have someone that speaks
your language as a first language

54. Transcriptions +
Action Guides
Transcriptions can easily be outsourced
elance, oDesk, Scriptlance, Craigslist
Be wary of non English speaking outsourced
workers
I would pay more to have someone that speaks
your language as a first language
They can also create the Action Guide +
Powerpoint Slides

55. Creating Sales Pages
And Download Pages
Wordpress Themes
OptimizePress
Product Launch Theme
Kajabi
Profits Theme
Wordpress Membership Plugins
Amember
Wishlist

56. Some Examples That
We Have Created...

57. An Example For
Speakers

58. An Example For Authors

59. An Interactive Learning
Example

60. Next Steps In Your
Product Blueprint

61. Next Steps In Your
Product Blueprint
Create the framework to solve a problem your
market has

62. Next Steps In Your
Product Blueprint
Create the framework to solve a problem your
market has
Find a series of number of steps to get them from
point A to Z

63. Next Steps In Your
Product Blueprint
Create the framework to solve a problem your
market has
Find a series of number of steps to get them from
point A to Z
Create the material so that your customers can not
only consume, but use your product

64. Next Steps In Your
Product Blueprint
Create the framework to solve a problem your
market has
Find a series of number of steps to get them from
point A to Z
Create the material so that your customers can not
only consume, but use your product
Include the essential elements that make an info
product success

65. Next Steps In Your
Product Blueprint
Create the framework to solve a problem your
market has
Find a series of number of steps to get them from
point A to Z
Create the material so that your customers can not
only consume, but use your product
Include the essential elements that make an info
product success
Get your product online and start marketing it

66. How Can We Help You
Create A Product?
greg@productprosystems.com