1.
Working with Designers

2.
About Me
• Currently: Director Product Management
• 19 years building products
• 10 years product management
• Company sizes: 18 – 60,000
• Financial services, education; B2B, B2C

3.
Agenda
• Know your context
• Share & Iterate
• Define clear business and user goals
• Identify constraints
• Providing feedback

4.
Context
Visual design
Graphic design
User experience
Info architecture
Content strategy
Prototyping
New product / feature
Incremental improvement
Redesign / upgrade

5.
Share

6.
Needs, Not Solution
On the page where I start a test, I can see a list
of previous attempts I made. This will be just
like the list an instructor sees.
I can see a list of any previous attempts I have
for this test.

7.
Learn & Be Open

8.
Constraints

9.
Make it …

10.
Adapt Your Style

11.
Bringing It Together
• Define clear business
and user goals
• Collaborate on user
research
• Identify constraints
• Avoid providing the
solution, but give
constructive criticism
• Iterate

12.
Further Reading

13.
Further Reading

14.
Connect
https://www.linkedin.com/in/jonathanberg2