The document discusses key elements of creating effective landing pages that convert visitors into customers. It explains that the cost per acquisition (CPA) depends on the cost per click (CPC) and conversion rate (CR). It then outlines the "C.O.N.V.E.R.T.S." framework - having a clear call to action, offering value, narrow focus, highlighting very important attributes, effective headlines, resolution-savvy layouts, tidy visuals, and showing social proof. The document also recommends using A/B testing tools like Visual Website Optimizer and Optimizely, and references websites for landing page optimization tips. Finally, it notes that heat maps and in-page analytics can provide

1. #hangoutwithexperts

2. Understanding UI & UX
@thepriyalparikh

3. CPA = CPC/CR
CPA =Cost Per Acquisition
CPC= Cost Per Click
CR =Conversion Rate

4. Making Landing Page that
C.O.N.V.E.R.T.S.
________________________________________________________________________________________________________________________________________________
C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof
*Ref from Kissmetrics.
@thepriyalparikh

5. Clear Call to Action

6. Clear Call to Action

7. Offer

8. Offer

9. Narrow Focus

10. Narrow Focus

11. VIA-Very Important Attributes

12. VIA-Very Important Attributes

13. Writing Effective Headline

14. Writing Effective Headline

15. Making Resolutions Savvy Layout

16. Making Resolutions Savvy Layout

17. Making Tidy Visuals

18. Making Tidy Visuals

19. Showing Social Proof

20. Showing Social Proof

21. USE A/B Testing
@thepriyalparikh

22. Famous A/B Testing Tools
1. Visual website optimizer
2. Optimizely
3. Google Experiment in Analytics
Reference Websites
http://www.unbounce.com
http://www.crazyegg.com
http://www.kissmetrics.com
@thepriyalparikh

23. Useful For
• Advertising Agencies
• Bloggers
• Normal Websites
• E-commerce Portals
• Book Authors (Single Page Websites)
• Mobile Apps Download
• Affiliate Marketing (Niche Marketing)
@thepriyalparikh

24. Heat map & In-Page Analytics
Reference Websites:
• CrazyEgg.com
• Google Analytics
• mouseflow.com
• Clicktale.com
@thepriyalparikh

25. @thepriyalparikh

26. @thepriyalparikh