Strengthen Your Personal Branding - Rajiv Khurana, AIMA, 31.10.2014

Rajiv Khurana CMC FIMC
www.thepersonnellab.com
Intellectual Property: Rajiv Khurana

FLOW
Today
Concepts of Personal Branding
Ingredients of Personal Branding
Online actions for Personal Branding
Measurement of Personal Branding

Rajiv Khurana CMC FIMC www.thepersonnellab.com
OUR CONTACT WITH OUTSIDE WORLD
•What we do
•How we look
•What we say
•How we say

WHO
are
YOU?
Outstanding
Standing out

Self Improvement
Self Packaging

1937 Think and Grow Rich by Napoleon Hill.
1981 Positioning: The Battle for Your Mind, by Al Ries and Jack Trout.
Popularized by Tom Peters.
Other names:
Impression management
Online identity management
Reputation capital
Reputation management

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. - Tom Peters in Fast Company

Pvt. Ltd.

Marketing
and
Branding
Personal
and
Professional
Development
+ =

BRAND A promise kept over time

BRAND
A promise
kept over time

Intellectual Property: Rajiv Khurana BRANDING

Personal Branding… Is for anyone who wants to do business online or offline! Figure out what makes you unique and advertise it to the world!

Personal Credibility
Promotability
Potential Spotting
Positive Reputation
Powerful Leadership
Professional Standing
Benefits

Where does it work?
not

जो दिखता है वो बिकता है

Intellectual Property: Rajiv Khurana Values: “My principles are…” Beliefs: “I am motivated by…” Reputation: “I am known for…” Behaviour: “My personality is…” Skills: “I excel at…” Image: “My style is…”

Reliable
Assertive
Jovial
Innovative
Virtuous

G
N
I
D
N
A
R
B
Personal

G
N
I
D
N
A
R
B
Personal
Build
yourself
Authenticity
Be before you do
Behaviour
Stay right
Credibility
Do what you say

G
N
I
D
N
A
R
B
Personal
Receive feedback

G
N
I
D
N
A
R
B
Personal
Articulate needs
Position your VALUE
Avoid self promotion
Seek ‘mindshare’

G
N
I
D
N
A
R
B
Personal
Nurture network
Grow beyond
card exchange
Me. Me. Me.

G
N
I
D
N
A
R
B
Personal
Deliver and monitor

G
N
I
D
N
A
R
B
Personal
Invigorate learning and packaging

G
N
I
D
N
A
R
B
Personal
Nourish presence in social media and web

G
N
I
D
N
A
R
B
Personal
Give
more

G
N
I
D
N
A
R
B
Strengthen Your Personal
Online

G
N
I
D
N
A
R
B
Online
Be active

G
N
I
D
N
A
R
B
Online
Recognize, endorse and
recommend others

G
N
I
D
N
A
R
B
Online
Avoid cynicism, criticism and dirty messages

G
N
I
D
N
A
R
B
Online
Note progress of people; compliment

G
N
I
D
N
A
R
B
Online
Develop content

G
N
I
D
N
A
R
B
Online
Involve and engage in groups

G
N
I
D
N
A
R
B
Online
No overbearing messages – religious, political, communal…

G
N
I
D
N
A
R
B
Online
Give respect to section 66A, IT Act.

Me Pvt. Ltd.
Strengthening Personal Brand
B
R
A
N
D
Measuring my Impact

Me Pvt. Ltd.
B
R
A
N
D
Business possibilities, repeats, longevity, recall…

Me Pvt. Ltd.
B
R
A
N
D
Respect, Affection, Reputation, Awe!

Me Pvt. Ltd.
B
R
A
N
D
Ambassadors of Goodwill and referrals + engagement

Me Pvt. Ltd.
B
R
A
N
D
Number of views, likes, endorsements, invites, shares, retweets…

Me Pvt. Ltd.
B
R
A
N
D
Die-hard friends from business associates and acquaintances

Be Yourself.
All others
have been taken.
rajiv@rajivkhurana.com
9810211256

Strengthen Your Personal Branding - Rajiv Khurana, AIMA, 31.10.2014

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Strengthen Your Personal Branding - Rajiv Khurana, AIMA, 31.10.2014