SlideShare ist ein Scribd-Unternehmen logo
1 von 37
Downloaden Sie, um offline zu lesen
1,[object Object],Why Internet Television?,[object Object],170,[object Object],MILLION PEOPLE,[object Object],In the United States Watched,[object Object],5,[object Object],BILLION VIDEOS,[object Object],FEBRUARY  2011,[object Object],A SHORT MONTH,[object Object]
Internet Tv & Power of Video by The NonProfit Times
Online Video - Reach, Results and Strategies,[object Object],According to Marketing Sherpa,,[object Object],    Online video is second only to      word-of-mouth for its ability to     influence decision makers      in every stage of the     purchase lifecycle. ,[object Object],3,[object Object]
Today’s OBJECTIVES,[object Object],Why Video,[object Object],	One Video,[object Object],	Multiple Uses,[object Object],		Planning For Success,[object Object],				Solutions Pre-Packaged				    & Custom Solutions,[object Object],4,[object Object]
The Evolution of Communications,[object Object],5,[object Object]
The Evolution of Communications,[object Object],The Power of Face to Face,[object Object],6,[object Object]
effective Communication,[object Object],When you can’t  be there…Online Video Can,[object Object],Face-to-face,[object Object],Live & Interactive,[object Object],On Demand ,[object Object],Text,[object Object],7,[object Object]
Online Video,[object Object],Perception,[object Object],An expensive stand-alone piece of content to be inserted into a website, with that content often originating from TV ads. ,[object Object],Reality,[object Object],Online Video is:,[object Object],Compelling Content that is Cost Efficient to Produce,[object Object],Highly Accessible thru High-Speed Broadband,[object Object],Can be used for Marketing, Training, Communications ,[object Object],8,[object Object]
Intelligent content,[object Object],9,[object Object]
Where Video can fit into Branding,[object Object],Credibility,[object Object],1st in the space,[object Object],Viral,[object Object],Viral,[object Object],Viral,[object Object],Viral,[object Object],Accessible,[object Object],Personality,[object Object],10,[object Object],Productivity,[object Object],More Effective,[object Object]
Where Video can fit into Demand Generation,[object Object],Brand Building,[object Object],Used on marketer’s own site but also can be easily syndicated to third parties.  Designed to build brand equity online,[object Object],Engagement,[object Object],Driving Sales,[object Object],How to guides,[object Object],Tips and tricks ,[object Object],Ask the experts ,[object Object],Popular opinions ,[object Object],Humorous stories ,[object Object],360° views of product ,[object Object],Detailed product specifications ,[object Object],Assembly instructions ,[object Object],Customer service videos (returns policy, FAQs etc.) ,[object Object],Related cross-sells and up-sells ,[object Object],Testimonials/customer endorsements ,[object Object],Buying instructions ,[object Object],11,[object Object]
How Brands are  Using online video1,[object Object],85% indicated that they are currently using online video on their websites for Marketing Products and Services.,[object Object],1Brightcove,[object Object],To increase visitor engagement,[object Object],To strengthen my brand,[object Object],To increase overall site traffic,[object Object],12,[object Object]
Why Brands are  Using online video1,[object Object],↑,[object Object],To increase visitor engagement,[object Object],To strengthen my brand,[object Object],To increase overall site visitor,[object Object],Penetration and use of Broadband has increased over time,[object Object],13,[object Object],1Dynamic Logic,[object Object]
One video has many uses,[object Object],Producing video content for usage on the internet can be highly cost-effective, because one video can have multiple uses, in different environments.,[object Object]
Internet Tv & Power of Video by The NonProfit Times
Internet Tv & Power of Video by The NonProfit Times
Internet Tv & Power of Video by The NonProfit Times
Internet Tv & Power of Video by The NonProfit Times
Internet Tv & Power of Video by The NonProfit Times
Internet Tv & Power of Video by The NonProfit Times
Internet Tv & Power of Video by The NonProfit Times
Planning for success with online video,[object Object],Following this process, we can help you choose the correct tools, packages and approaches to maximize reach, engage your audience and drive return on investment against your objectives.,[object Object]
Step 1,[object Object],Define each video’s objectives: from sales to thought leadership,[object Object]
Step 1,[object Object],Define each video’s objectives: from sales to thought leadership,[object Object],Do you need help creating videos?,[object Object],Do you have this video already? ,[object Object]
Step 2 ,[object Object],What audience does this video need to reach?,[object Object]
Step 2,[object Object],The Nonprofit Times,[object Object],Audience Reach ,[object Object],Online - Your Website,[object Object]
Step 2,[object Object],Offline – where is this video being used – on location, ,[object Object],in conjunction with advertising?,[object Object],The Nonprofit Times,[object Object],Audience Reach ,[object Object],Online - Your Website,[object Object]
Step 2,[object Object],Publisher reach – what publication(s) have the audience you need to reach?,[object Object],The Nonprofit Times,[object Object],Audience Reach ,[object Object],Online - Your Website,[object Object]
Step 2,[object Object],Social Media Reach – what groups online are most likely to engage with this video content?,[object Object],The Nonprofit Times,[object Object],Audience Reach ,[object Object],Online - Your Website,[object Object]
Step 2,[object Object],Your reach – your website visitors, employees, customers, dealers, newsletter recipients?,[object Object],The Nonprofit Times,[object Object],Audience Reach ,[object Object],Online - Your Website,[object Object]
Step 2,[object Object],The Nonprofit Times,[object Object],Audience Reach ,[object Object],Online - Your Website,[object Object]
Packaged solutions by objective,[object Object],Monthly Programs,[object Object],Branded Content,[object Object],Thought Leadership,[object Object],Custom Media Solutions,[object Object],32,[object Object]
Objective based,[object Object],Demand Generation,[object Object],Branding,[object Object],Defined Reach,[object Object],Defined Budget,[object Object],Integrated Solution,[object Object],NPTtv ,[object Object],NonProfit Times ,[object Object],Website ,[object Object],eNewsletter,[object Object],33,[object Object],Monthly Programs,[object Object]
Featured Video of the Week,[object Object],Push and Pull,[object Object],Focus on your video,[object Object],Integrated Solution,[object Object],Website,[object Object],Email Push,[object Object],NPTtv highlight,[object Object],Video,[object Object],Banner Click thru,[object Object],Extended Value / Use,[object Object],Video Directory ,[object Object],Your website,[object Object],Offline ,[object Object],34,[object Object],Branded ContentYou are the content,[object Object]
Thought Leadership,[object Object],Video Series,[object Object],Expert Tip of the Week ,[object Object],6 – 12 episodes per year,[object Object],Custom Media Solutions,[object Object],Video production,[object Object],Integration of video to your website,[object Object],Series / Channel ,[object Object],35,[object Object],Custom Media Solutions,[object Object]
Getting started,[object Object],Define your Objective,[object Object],Define your Audience,[object Object],Let NonProfitTimes craft a turn-key solution for you,[object Object],Measure Results,[object Object],Expand your use of video as appropriate,[object Object],36,[object Object]
For more information , contact ,[object Object],The NonProfit Times ,[object Object],973-401-0202 or email tv@nptimes.com,[object Object],37,[object Object]

Más contenido relacionado

Was ist angesagt?

Video Marketing Bootcamp
Video Marketing BootcampVideo Marketing Bootcamp
Video Marketing BootcampBrightcove
 
Marketing & Tech Innovation Conference - Paul Casinelli
Marketing & Tech Innovation Conference - Paul CasinelliMarketing & Tech Innovation Conference - Paul Casinelli
Marketing & Tech Innovation Conference - Paul CasinelliBrightcove
 
Brightcove Live Solutions
Brightcove Live SolutionsBrightcove Live Solutions
Brightcove Live SolutionsBrightcove
 
Creating a Complete Video Marketing Strategy
Creating a Complete Video Marketing StrategyCreating a Complete Video Marketing Strategy
Creating a Complete Video Marketing StrategyBrightcove
 
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...Brightcove
 
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...Aberdeen and Brightcove - More than a medium: the case for a video marketing ...
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...Brightcove
 
Video Moves Audiences
Video Moves AudiencesVideo Moves Audiences
Video Moves AudiencesBrightcove
 
Teads.tv
Teads.tvTeads.tv
Teads.tvTeads
 
Video marketing guide
Video marketing guideVideo marketing guide
Video marketing guidearrindam1955
 
Video Content Marketing
Video Content MarketingVideo Content Marketing
Video Content MarketingAnwesha Ray
 
Video Army
Video ArmyVideo Army
Video Armyredacted
 
Video Content - 5 Things You Need To Know
Video Content - 5 Things You Need To KnowVideo Content - 5 Things You Need To Know
Video Content - 5 Things You Need To Knowintrotodigital
 
Building a Digital Video Strategy Without Breaking the Bank
Building a Digital Video Strategy Without Breaking the BankBuilding a Digital Video Strategy Without Breaking the Bank
Building a Digital Video Strategy Without Breaking the BankDigital Vidya
 
Extend the Shelf Life of Your Content Marketing Program with Video
Extend the Shelf Life of Your Content Marketing Program with VideoExtend the Shelf Life of Your Content Marketing Program with Video
Extend the Shelf Life of Your Content Marketing Program with VideoSkyword Inc.
 
Not Your Father's Video Program: What's Next In Visual Commerce
Not Your Father's Video Program: What's Next In Visual CommerceNot Your Father's Video Program: What's Next In Visual Commerce
Not Your Father's Video Program: What's Next In Visual CommerceG3 Communications
 
Ai Addyson-Zhang — Unlocking the Power of LinkedIn Video
Ai Addyson-Zhang — Unlocking the Power of LinkedIn VideoAi Addyson-Zhang — Unlocking the Power of LinkedIn Video
Ai Addyson-Zhang — Unlocking the Power of LinkedIn VideoSemrush
 
Video marketing mastery || Video Marketing Unleashed
Video marketing mastery || Video Marketing UnleashedVideo marketing mastery || Video Marketing Unleashed
Video marketing mastery || Video Marketing UnleashedSelinmohanty1
 
Video technology uses for social media
Video technology uses for social mediaVideo technology uses for social media
Video technology uses for social mediaThe Blockchain Academy
 
DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics Kelley Howard
 

Was ist angesagt? (20)

Video Marketing Bootcamp
Video Marketing BootcampVideo Marketing Bootcamp
Video Marketing Bootcamp
 
Marketing & Tech Innovation Conference - Paul Casinelli
Marketing & Tech Innovation Conference - Paul CasinelliMarketing & Tech Innovation Conference - Paul Casinelli
Marketing & Tech Innovation Conference - Paul Casinelli
 
Brightcove Live Solutions
Brightcove Live SolutionsBrightcove Live Solutions
Brightcove Live Solutions
 
Creating a Complete Video Marketing Strategy
Creating a Complete Video Marketing StrategyCreating a Complete Video Marketing Strategy
Creating a Complete Video Marketing Strategy
 
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...
 
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...Aberdeen and Brightcove - More than a medium: the case for a video marketing ...
Aberdeen and Brightcove - More than a medium: the case for a video marketing ...
 
Video Moves Audiences
Video Moves AudiencesVideo Moves Audiences
Video Moves Audiences
 
Teads.tv
Teads.tvTeads.tv
Teads.tv
 
Video marketing guide
Video marketing guideVideo marketing guide
Video marketing guide
 
Video Content Marketing
Video Content MarketingVideo Content Marketing
Video Content Marketing
 
Background branding video ads plugin
Background branding video ads pluginBackground branding video ads plugin
Background branding video ads plugin
 
Video Army
Video ArmyVideo Army
Video Army
 
Video Content - 5 Things You Need To Know
Video Content - 5 Things You Need To KnowVideo Content - 5 Things You Need To Know
Video Content - 5 Things You Need To Know
 
Building a Digital Video Strategy Without Breaking the Bank
Building a Digital Video Strategy Without Breaking the BankBuilding a Digital Video Strategy Without Breaking the Bank
Building a Digital Video Strategy Without Breaking the Bank
 
Extend the Shelf Life of Your Content Marketing Program with Video
Extend the Shelf Life of Your Content Marketing Program with VideoExtend the Shelf Life of Your Content Marketing Program with Video
Extend the Shelf Life of Your Content Marketing Program with Video
 
Not Your Father's Video Program: What's Next In Visual Commerce
Not Your Father's Video Program: What's Next In Visual CommerceNot Your Father's Video Program: What's Next In Visual Commerce
Not Your Father's Video Program: What's Next In Visual Commerce
 
Ai Addyson-Zhang — Unlocking the Power of LinkedIn Video
Ai Addyson-Zhang — Unlocking the Power of LinkedIn VideoAi Addyson-Zhang — Unlocking the Power of LinkedIn Video
Ai Addyson-Zhang — Unlocking the Power of LinkedIn Video
 
Video marketing mastery || Video Marketing Unleashed
Video marketing mastery || Video Marketing UnleashedVideo marketing mastery || Video Marketing Unleashed
Video marketing mastery || Video Marketing Unleashed
 
Video technology uses for social media
Video technology uses for social mediaVideo technology uses for social media
Video technology uses for social media
 
DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics DigiVid360-Video Marketing Tips and Statistics
DigiVid360-Video Marketing Tips and Statistics
 

Ähnlich wie Internet Tv & Power of Video by The NonProfit Times

Content and Commerce converge through online video
Content and Commerce converge through online videoContent and Commerce converge through online video
Content and Commerce converge through online videoChris Reighley
 
Why you Need to Use Video Marketing
Why you Need to Use Video MarketingWhy you Need to Use Video Marketing
Why you Need to Use Video MarketingDigito Pvt Ltd
 
5 reasons to integrate videos in real estate marketing (1)
5 reasons to integrate videos in real estate marketing (1)5 reasons to integrate videos in real estate marketing (1)
5 reasons to integrate videos in real estate marketing (1)FredericThomas22
 
How to Boost Revenue with Video Marketing
How to Boost Revenue with Video MarketingHow to Boost Revenue with Video Marketing
How to Boost Revenue with Video MarketingNeha656947
 
Engage 2013 - Best Practices in Video Measurement
Engage 2013 - Best Practices in Video MeasurementEngage 2013 - Best Practices in Video Measurement
Engage 2013 - Best Practices in Video MeasurementWebtrends
 
Mortgage Workout Center
Mortgage Workout CenterMortgage Workout Center
Mortgage Workout CenterJoe Dahleen
 
How to use video content-and marketing automation
How to use video content-and marketing automationHow to use video content-and marketing automation
How to use video content-and marketing automationHamlet B2B
 
8 Ways To Leverage Video For Early Branding
8 Ways To Leverage Video For Early Branding8 Ways To Leverage Video For Early Branding
8 Ways To Leverage Video For Early BrandingMattyChilds
 
An Insider's Guide to Video Advertising
An Insider's Guide to Video AdvertisingAn Insider's Guide to Video Advertising
An Insider's Guide to Video AdvertisingOrigami Logic
 
Video Marketing to Drive Business Growth
 Video Marketing to Drive Business Growth  Video Marketing to Drive Business Growth
Video Marketing to Drive Business Growth Vbout.com
 
The ultimate video playbook
The ultimate video playbookThe ultimate video playbook
The ultimate video playbookMadalina Balaban
 
Video is the best advertising tool for your business
Video is the best advertising tool for your businessVideo is the best advertising tool for your business
Video is the best advertising tool for your businessMrSeller Zograf
 
Video marketing-smart-insights
Video marketing-smart-insightsVideo marketing-smart-insights
Video marketing-smart-insightsAdCMO
 
Glass viewoverviewdeck newchapterentertainment
Glass viewoverviewdeck newchapterentertainmentGlass viewoverviewdeck newchapterentertainment
Glass viewoverviewdeck newchapterentertainmentmikeg824
 
Video Marketing Masterclass
Video Marketing MasterclassVideo Marketing Masterclass
Video Marketing MasterclassGetCraft
 
Video Marketing Solution Study
Video Marketing Solution StudyVideo Marketing Solution Study
Video Marketing Solution StudyDemand Metric
 
Fueling Your Marketing Funnel with Video
Fueling Your Marketing Funnel with VideoFueling Your Marketing Funnel with Video
Fueling Your Marketing Funnel with VideoAnimoto
 

Ähnlich wie Internet Tv & Power of Video by The NonProfit Times (20)

Content and Commerce converge through online video
Content and Commerce converge through online videoContent and Commerce converge through online video
Content and Commerce converge through online video
 
Why you Need to Use Video Marketing
Why you Need to Use Video MarketingWhy you Need to Use Video Marketing
Why you Need to Use Video Marketing
 
5 reasons to integrate videos in real estate marketing (1)
5 reasons to integrate videos in real estate marketing (1)5 reasons to integrate videos in real estate marketing (1)
5 reasons to integrate videos in real estate marketing (1)
 
How to Boost Revenue with Video Marketing
How to Boost Revenue with Video MarketingHow to Boost Revenue with Video Marketing
How to Boost Revenue with Video Marketing
 
Engage 2013 - Best Practices in Video Measurement
Engage 2013 - Best Practices in Video MeasurementEngage 2013 - Best Practices in Video Measurement
Engage 2013 - Best Practices in Video Measurement
 
Mortgage Workout Center
Mortgage Workout CenterMortgage Workout Center
Mortgage Workout Center
 
How to use video content-and marketing automation
How to use video content-and marketing automationHow to use video content-and marketing automation
How to use video content-and marketing automation
 
8 Ways To Leverage Video For Early Branding
8 Ways To Leverage Video For Early Branding8 Ways To Leverage Video For Early Branding
8 Ways To Leverage Video For Early Branding
 
An Insider's Guide to Video Advertising
An Insider's Guide to Video AdvertisingAn Insider's Guide to Video Advertising
An Insider's Guide to Video Advertising
 
Video Marketing to Drive Business Growth
 Video Marketing to Drive Business Growth  Video Marketing to Drive Business Growth
Video Marketing to Drive Business Growth
 
The ultimate video playbook
The ultimate video playbookThe ultimate video playbook
The ultimate video playbook
 
Video is the best advertising tool for your business
Video is the best advertising tool for your businessVideo is the best advertising tool for your business
Video is the best advertising tool for your business
 
Video marketing-smart-insights
Video marketing-smart-insightsVideo marketing-smart-insights
Video marketing-smart-insights
 
Benefits of video in marketing
Benefits of video in marketingBenefits of video in marketing
Benefits of video in marketing
 
NYC HUG Q4 - Unlocking the Power of Video
NYC HUG Q4 - Unlocking the Power of VideoNYC HUG Q4 - Unlocking the Power of Video
NYC HUG Q4 - Unlocking the Power of Video
 
IIL Media
IIL MediaIIL Media
IIL Media
 
Glass viewoverviewdeck newchapterentertainment
Glass viewoverviewdeck newchapterentertainmentGlass viewoverviewdeck newchapterentertainment
Glass viewoverviewdeck newchapterentertainment
 
Video Marketing Masterclass
Video Marketing MasterclassVideo Marketing Masterclass
Video Marketing Masterclass
 
Video Marketing Solution Study
Video Marketing Solution StudyVideo Marketing Solution Study
Video Marketing Solution Study
 
Fueling Your Marketing Funnel with Video
Fueling Your Marketing Funnel with VideoFueling Your Marketing Funnel with Video
Fueling Your Marketing Funnel with Video
 

Último

From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and businessFrancesco Corti
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTopCSSGallery
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTxtailishbaloch
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechProduct School
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsDianaGray10
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
Scenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosScenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosErol GIRAUDY
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4DianaGray10
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveIES VE
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...DianaGray10
 
IT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced ComputingIT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced ComputingMAGNIntelligence
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingFrancesco Corti
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024Brian Pichman
 
Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1DianaGray10
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2DianaGray10
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)IES VE
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024Brian Pichman
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNeo4j
 

Último (20)

From the origin to the future of Open Source model and business
From the origin to the future of  Open Source model and businessFrom the origin to the future of  Open Source model and business
From the origin to the future of Open Source model and business
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development Companies
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projects
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
Scenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenariosScenario Library et REX Discover industry- and role- based scenarios
Scenario Library et REX Discover industry- and role- based scenarios
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...
 
IT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced ComputingIT Service Management (ITSM) Best Practices for Advanced Computing
IT Service Management (ITSM) Best Practices for Advanced Computing
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is going
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024
 
Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile Brochure
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4j
 

Internet Tv & Power of Video by The NonProfit Times

  • 1.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.

Hinweis der Redaktion

  1. As you can see illustrated in this cartoon…communication has definitely evolved overtime and for the most part we are still using all the technology invented since humans began communicating: Face to Face is the oldest communications platformNew technologies have been introduced over the years that have been integrated into how we communicate toady, not be replacing but complimenting existing technologies… Recorded video technologies began to emerge in the late 1800’s and improvements and adoption of this platform have increased as the cost and complexity of distribution and consumption have been reduced.  Some significant mile stones would include: Movie theatres, television, cable, satellite, the Internet, broadband, mobile, smartphones, and now tablets.  Today video is available and accessible anywhere you want it, be that a computer, TV or mobile screen. Video is still a very complex thing. It communicates at many levels and uses the senses of sight and sound and can generate strong engagement and emotional responses against a desired outcome be that to laugh, to cry or buy. Our job is to make integrating video into your B2B marketing efforts easy, affordable and effective.  Today,
  2. As you can see illustrated in this cartoon…communication has definitely evolved overtime and for the most part we are still using all the technology invented since humans began communicating: Face to Face is the oldest communications platform
  3. As you can see illustrated in this cartoon…communication has definitely evolved overtime and for the most part we are still using all the technology invented since humans began communicating: Face to Face is the oldest communications platform
  4. According to Nielsen, video accounts for half (51%) of total U.S. Internet traffic across multiple devices, and nearly three quarters (72%) of all web visitors watch video online.
  5. Nielsen also reports that mobile is now the fastest growing segment of video consumption. Higher bandwidth and a higher selection of tools and devices to watch video have finally pushed multimedia mainstream
  6. it contains data that allows content to be delivered over a variety of sites and platforms, and has built in calls-to-action that generate a response in the viewer. Online video allows this bundling of creativity and technology together in a package that appeals to viewers, and makes it a compelling proposition for marketers.
  7. it contains data that allows content to be delivered over a variety of sites and platforms, and has built in calls-to-action that generate a response in the viewer. Online video allows this bundling of creativity and technology together in a package that appeals to viewers, and makes it a compelling proposition for marketers.
  8. For marketers, this presents an enormous opportunity to increase engagement and audience reach. Data shows that video viewers are more attentive to the programs they are watching, which is likely a function of the built-in navigation capabilities to consume content. lead generation webcasts/webinars, product tutorials, demos, customer testimonials, corporate overviews, training, internal communications and more.
  9. An engaged prospect is far more valuable than one that is passively consuming content, especially when it comes to recall.A recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers and influencers are utilizing to make purchasing decisions. They reported that business purchasers increased their consumption of video by 82% from 2008 to 2009, and then another 16% in 2010.A vast majority all B2B respondents (89%) found online videos to be effective in delivering information needed to make a purchase decision