5. What is NFC? A set of short-range wireless technologies (< 4cm) ISO/EIC standard approved 12-8-2003 Always involves an initiator and a target Initiator generates RF field Can power a passive target Tags, stickers, and things w/o batteries Peer-to-peer also possible
6. What use is NFC? Mobile payment Mobile ticketing Smart posters Identification Electronic keys Device communication (P2P)
7. Mobile payment Device contains credit card information All transaction data auto captured (no receipt)
17. Disaster relief Haiti 35,000 “Clean Water” buckets Health worker scans RFID tag Answers questionnaire and data is sent back to DSI headquarters DSI can monitor who has clean water Previous process was paper-based, slow, and error-prone
18. Who’s working on this? 14 mobile network operators (40% of global market) BouyguesTélécom, China Mobile, AT&T, KPN, Mobilkom Austria, Orange, SFR, SK Telecom, TelefonicaMóvilesEspaña, Telenor, TeliaSonera, Telecom Italia Mobile (TIM), Vodafone, Deutsche Telecom “The future is NFC,” says Coupons.com exec
19. A little company called Google Roll out 1,000s of terminals in NY & SF within 4 mos Devices that support it: Samsung Nexus S: Yes iPhone 5: Maybe RIM: No Nokia: Pledged 100% of phones, before MS deal
20. Yeah, but who’s NOT supporting NFC? Merchants Human behavior
