1. Design
“…participate in the making of a new culture, from spoon to city”

2. Human-
Centered
Design

4. Make Magazine

5. Charles Eames

6. Chris Jordan

7. Chris Jordan

8. “These images depict the actual stomach
contents of baby birds in one of the world's
most remote marine sanctuaries, more than
2000 miles from the nearest continent.”
Chris Jordan
Seattle, October 2009

9. Chris Jordan

10. Ryan Holliday

11. Human-
Centered
Design

12. Life-
Centered
Design

13. Biomimicry

14. InnovationSpace
@ ASU

15. Design
Business
Engineering

17. Valuable
to people
Possible Desirable
through engineering to the corporation
Good
for society and the environment

18. Research & Analysis

19. Brainstorming & Ideation

20. Concept Development

21. Sustainable
Design
through
Biomimicry

22. Janine Benyus

24. Biologists at the
Design Table

25. Biomimicry Institute

26. List Functions
Learn from Nature
(Design, Business, Engineering)
Mimic Nature
Apply
Life’s Principles

27. MULTI-
FUNCTIONAL
Life’s Principles
DESIGN
FITS FORM
CELLULAR
AND TO FUNCTION
NESTED
SHAPE SIMPLE
RATHER THAN COMMON
MATERIAL BUILDING BLOCKS
RESOURCEFUL LOCALLY OPTIMIZES
RECYCLES ALL
FREE ENERGY AND ATTUNED AND RATHER THAN MATERIALS
OPPORTUNISTIC RESPONSIVE MAXIMIZES
LEARNS
AND
IMITATES
LIFE CREATES
INTEGRATES LEVERAGES FOSTERS
SIGNAL,
FEEDBACK LIFE ADAPTS CONDITIONS
ANTENNA, CYCLIC INTER- COOPERATIVE
RESPONSE LOOPS AND EVOLVES CONDUCIVE RELATIONSHIPS
PROCESSES DEPENDENCE
TO LIFE
DECENTRALIZED
CROSS- AND DISTRIBUTED
POLLINATION
AND MUTATION
BENIGN SELF-
DIVERSE RESILIENT
MANUFACTURING ORGANIZING
SELF-ASSEMBLY LIFE- FRIENDLY
REDUNDANT MATERIALS
WATER-BASED
CHEMISTRY
Dan Wandrey, Adrian Smith, Heidi Fischer

28. Function Reframe as Model Life’s Principle Potential
Question Organism from Solution
AskNature,
AskAdrian, etc.
Industrial Design
Be easy to How do A lotus leaf has Product surfaces
clean organisms keep the right surface that clean off
harmlessly their external characteristics, with water (and
(without toxic surfaces (skins, and uses water do not
chemicals) leaves, petals, to clean itself accumulate
etc.) free of dirt? minerals)
Life creates Products that can
conditions be washed with
conducive to life/ water-based,
Benign biodegradable
manufacturing/ solutions
Water-based
chemistry

29. Function Reframe as Model Life’s Principle Potential
Question Organism from Solution
AskNature,
AskAdrian, etc.
Business
Minimize How do Rattlesnakes Just-in-time
inventory and organisms produce just manufacturing
reduce waste manage their enough venom and inventory
for an efficient resources, raw to strike, control
supply chain materials and thereby saving
waste? energy
Life creates Create a
conditions symbiotic
conducive to life/ relationship with
Leverages other industries
interdependance/
Fosters
cooperation

30. Waste = Food

31. Waste = Raw Material

35. Design Biology
>>
A Sustainable
Future