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ocial
    Media
     etrics
Mining the social media conversation
Social Media Optimization



Social Media
Bootcamp
OK, so I think I understand this




  Social Media Thing
Supported by...
Do I
  How



Use it?
PR in this new era needs to
be focused on listening
      in order to facilitate
 conversations between
         companies and their
                 constituents
How does social media relate
to other strategies?
                       Web Strategy
                       Having a solid website is the foundation, it
                       should be the baseline where customers get
    Web Strategy       their news about the company and products.

                       Internet Marketing Strategy
                       This is how companies reach out with traditional
                       affiliate networks, advertising on others sites, pay
Internet     Social    per click, search ad, and press and media relations
Marketing    Media     online.
Strategy    Strategy
                       Social Media Strategy
                       Leveraging relationships and networks. The
                       power of networks, raw and open feedback,
                       existing social networks tools that people use.
We know that social media is about
conversations made more efficient
          by the Web...
Social Media has
two core metrics
influence
engagement
How do we mine
conversational data?




        what are we measuring?
Before we proceed
A word of caution.
Be prepared for what you will
          Discover
The direct unfiltered
 brutally honest nature of
much online discussion is black
 gold...texas tea to companies
that want to spot trends or
 find out what customers
          really think
               -The Economist, March 11, 2006
Social Media
Monitoring and Tracking: How?
   Key Employees and Public Facing Figures
•
• Company Name
• Hot Industry Sites
• Company URL(s)
• Product/Service Names
• Product/Service URL(s)
• Track your competitors
• Employee Activity
• Newsgroups
• ZoomInfo
• SERPs
• Blog Comments
Social Media
Monitoring and Tracking: Where?
   Google Analytics
•
• Feedburner
• Hit Tail
• Measure Map
• Industry Hang Outs
• Authority Sites (Technorati, Google)
• Microblogging (Twitter, Pownce, Jaiku)
• Social Bookmarks
• Networks (Myspace, Virb, Facebook,
  Bebo, Linkedin
• Content Communities (Flickr, YouTube,
  BrightCove, Google Video)
Social Media
Remember to...
    Be Proactive
•
    Listen, Listen, Listen
•
    Bring the conversation closer
•

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Social Media Measurement

  • 1. ocial Media etrics Mining the social media conversation Social Media Optimization Social Media Bootcamp
  • 2. OK, so I think I understand this Social Media Thing
  • 4. Do I How Use it?
  • 5. PR in this new era needs to be focused on listening in order to facilitate conversations between companies and their constituents
  • 6. How does social media relate to other strategies? Web Strategy Having a solid website is the foundation, it should be the baseline where customers get Web Strategy their news about the company and products. Internet Marketing Strategy This is how companies reach out with traditional affiliate networks, advertising on others sites, pay Internet Social per click, search ad, and press and media relations Marketing Media online. Strategy Strategy Social Media Strategy Leveraging relationships and networks. The power of networks, raw and open feedback, existing social networks tools that people use.
  • 7. We know that social media is about conversations made more efficient by the Web...
  • 8. Social Media has two core metrics
  • 11. How do we mine conversational data? what are we measuring?
  • 12. Before we proceed A word of caution.
  • 13. Be prepared for what you will Discover
  • 14. The direct unfiltered brutally honest nature of much online discussion is black gold...texas tea to companies that want to spot trends or find out what customers really think -The Economist, March 11, 2006
  • 15. Social Media Monitoring and Tracking: How? Key Employees and Public Facing Figures • • Company Name • Hot Industry Sites • Company URL(s) • Product/Service Names • Product/Service URL(s) • Track your competitors • Employee Activity • Newsgroups • ZoomInfo • SERPs • Blog Comments
  • 16. Social Media Monitoring and Tracking: Where? Google Analytics • • Feedburner • Hit Tail • Measure Map • Industry Hang Outs • Authority Sites (Technorati, Google) • Microblogging (Twitter, Pownce, Jaiku) • Social Bookmarks • Networks (Myspace, Virb, Facebook, Bebo, Linkedin • Content Communities (Flickr, YouTube, BrightCove, Google Video)
  • 17. Social Media Remember to... Be Proactive • Listen, Listen, Listen • Bring the conversation closer •